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The Juice Plus+ Company ApS

Private limited companyCVR 20656646København KActive

The Juice Plus+ Company ApS is a private limited company, based in København K, active in non-specialised wholesale trade, founded in 1998. Equity was negative at the end of 2025 (−DKK 171k). The company went from a profit in 2024 to a loss of DKK 341k in 2025. 8 other companies in the database are registered at the same address.

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Key figures · financial year 2025

Gross profitDKK 1.7m−27.4% vs. 2024
Net profit−DKK 341k−321.5% vs. 2024
Equity−DKK 171k−199.9% vs. 2024
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 27% (2024 → 2025), to DKK 1.7m.
  • Net profit went from a profit of DKK 154k to a loss of DKK 341k (2024 → 2025).
  • Equity turned negative: −DKK 171k (2024 → 2025).

Management and owners, last 24 months

  • New in management: Joseph Kirk Vanderstelt (ceo, 31/08/2026) and Susan Vandegrift (ceo, 31/03/2026).
  • Stepped down: Amanda Jane Willis (director, 31/03/2026) and Susan Vandegrift (ceo, 31/08/2026).

Registrations, last 24 months

  • 10/04/2026: Moved to Hammerensgade 1, 2. th, 1267 København K

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5m202020212022202320242025
EquityNet profit
Financial figures for The Juice Plus+ Company ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit6,0204,9343,4161,8972,3321,693−27.4%
Operating profit (EBIT)4,9142,9421,539−23401−233−158%
Profit before tax4,2063,2211,140−554198−257−229.9%
Net profit3,2782,507889−426154−341−321.5%
Total assets10,1809,4207,0154,7803,2181,997−37.9%
Equity5,0463,5531,44217171−171−199.9%
Liabilities5,1345,8665,5734,7633,0472,168−28.9%
Cash and cash equivalents9,1457,9856,0923,7282,2531,409−37.5%
Average number of employees3333330%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6m202020212022202320242025
Gross profitMedian, the industry (348 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 171k at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for The Juice Plus+ Company ApS
Financial yearPeriodPublishedFigures forDocuments
202501/05/2024 – 30/04/202513/10/2025The companyPDF not statedXBRL
202401/05/2023 – 30/04/202413/11/2024The companyPDFXBRL
202301/05/2022 – 30/04/202319/10/2023The companyPDFXBRL
202201/05/2021 – 30/04/202201/11/2022The companyPDFXBRL
202101/05/2020 – 30/04/202106/10/2021The companyPDFXBRL
202001/05/2019 – 30/04/202025/09/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
011223305/2306/2307/2308/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/26
Employees

Position in the industry

348 companies in the database

Comparison with the other companies in non-specialised wholesale trade based on the latest financial year.

Gross profitDKK 1.7mNo. 235 of 348
Better than 33% of the companies in the industry
Equity−DKK 171kNo. 320 of 348
Better than 8% of the companies in the industry
Number of employees3No. 197 of 348
Better than 44% of the companies in the industry

Industry median: gross profit DKK 3.2m, net profit DKK 391k, equity DKK 2.6m, 4 employees.

DKK 100kDKK 1.3mDKK 15.7mDKK 197.6mDKK 1.1bnHere
Distribution of gross profit for 323 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 34,391of 69,742
Better than 51%
No. 63,285of 69,964
Better than 10%
Same industry and fewer than 20 employees299 companies in the comparison
No. 189of 299
Better than 37%
No. 272of 299
Better than 9%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 16,447of 24,791
Better than 34%
No. 23,613of 24,909
Better than 5%
All companies of type ApS66,508 companies in the comparison
No. 33,236of 66,379
Better than 50%
No. 59,659of 66,505
Better than 10%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Non-specialised wholesale trade
Gross profit
  1. The Juice Plus+ Company ApSDKK 1.7m
  2. Solar A/SDKK 2.5bn
  3. Wrist Ship Supply A/SDKK 1.6bn
Net profit
  1. The Juice Plus+ Company ApS−DKK 341k
  2. Solar A/SDKK 74m
  3. Wrist Ship Supply A/S−DKK 181.6m
Equity
  1. The Juice Plus+ Company ApS−DKK 171k
  2. Solar A/SDKK 2bn
  3. Wrist Ship Supply A/SDKK 634m
Employees
  1. The Juice Plus+ Company ApS3
  2. Solar A/S856
  3. Wrist Ship Supply A/S253

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • NSA Global Cooperative U.A. (Netherlands)90%
The Juice Plus+ Company ApS

Management

1 active registrations

Executive management

Executive management at The Juice Plus+ Company ApS
NameRoleAppointed
Joseph Kirk VandersteltCEO31/08/2026
Auditor
Buus Jensen I/S Statsautoriserede Revisorer
Founders
Søren Hesner Holding ApS
Former management (9)
Former management at The Juice Plus+ Company ApS
NameRoleAppointedResigned
Søren HesnerDirector03/02/199804/08/2014
Clarissa Duncan HesnerDirector03/02/199804/08/2014
Alessandra GhioDirector04/08/201416/04/2015
Alexander Anton DettwilerDirector04/08/201430/06/2019
Henry Parker Harness IIIDirector18/08/201519/05/2020
Paul Anthony JarvisDirector16/08/201823/06/2021
Shawn David EubanksDirector19/05/202003/09/2024
Amanda Jane WillisDirector23/06/202131/03/2026
Susan VandegriftCEO31/03/202631/08/2026

Signing rule: Selskabet tegnes af en direktør eller af direktionen

Address and production units

1 active production units

Hammerensgade 1
1267 København K

København Municipality · Postcode 1267

Other companies at the address (8)

Production units
Production unitAddressEmployeesP number
THE JUICE PLUS+ COMPANY ApSHammerensgade 1, 2. th, 1267 København K31004422923

Purpose

Selskabets formål er udøve handel og salg og hermed beslægtet virksomhed samt investeringer

The purpose is quoted from the register in Danish.

Changes year by year

35 registered events
20265 changesmanagement 4 · address 1
  • Joseph Kirk Vanderstelt appointed ceo
  • Susan Vandegrift stepped down as ceo
  • Moved to Hammerensgade 1, 2. th, 1267 København K
  • Susan Vandegrift appointed ceo
  • Amanda Jane Willis stepped down as director
20251 changeaccounts 1
  • Annual report for 2025 published
20242 changesaccounts 1 · management 1
  • Annual report for 2024 published
  • Shawn David Eubanks stepped down as director
20231 changeaccounts 1
  • Annual report for 2023 published
20221 changeaccounts 1
  • Annual report for 2022 published
20214 changesaccounts 1 · address 1 · management 2
  • Annual report for 2021 published
  • Moved to Gydevang 39, 3450 Allerød
  • Amanda Jane Willis appointed director
  • Paul Anthony Jarvis stepped down as director
20203 changesaccounts 1 · management 2
  • Annual report for 2020 published
  • Shawn David Eubanks appointed director
  • Henry Parker Harness III stepped down as director
20191 changemanagement 1
  • Alexander Anton Dettwiler stepped down as director
20181 changemanagement 1
  • Paul Anthony Jarvis appointed director
20161 changeaddress 1
  • Moved to Banevænget 13, st, 3460 Birkerød
20152 changesmanagement 2
  • Henry Parker Harness III appointed director
  • Alessandra Ghio stepped down as director
20146 changesname 1 · management 4 · ownership 1
  • Name changed from NSA NORDIC ApS to THE JUICE PLUS+ COMPANY ApS
  • Alexander Anton Dettwiler appointed director
  • Alessandra Ghio appointed director
  • Søren Hesner stepped down as director
  • Clarissa Duncan Hesner stepped down as director
  • NSA Global Cooperative U.A. (Netherlands) registered as owner (90%)
20082 changesname 1 · industry 1
  • Name changed from NSA SCANDINAVIA ApS to NSA NORDIC ApS
  • Industry changed to Non-specialised wholesale trade (469000)
20071 changeaddress 1
  • Moved to Birkerød Kongevej 38, 3460 Birkerød
20061 changeaddress 1
  • Moved to Birkerød Kongevej 38, 3460 Birkerød
19983 changesfounded 1 · management 2
  • Registered as NSA SCANDINAVIA ApS
  • Søren Hesner appointed director
  • Clarissa Duncan Hesner appointed director

Related companies

Same industry in København

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction