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SureShot ApS

Private limited companyCVR 44913089København VActive

SureShot ApS is a private limited company, based in København V, active in computer programming activities, founded in 2024. Equity was negative at the end of 2025 (−DKK 388k). The company made a loss in both 2024 and 2025, most recently DKK 447k. The company is new and has been registered for 2 years.

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Key figures · financial year 2025

Gross profit−DKK 221k−1,773% vs. 2024
Net profit−DKK 447k−177.3% vs. 2024
Equity−DKK 388k−220.3% vs. 2024
Employees4latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • The loss grew: from DKK 161k to DKK 447k (2024 → 2025).

Employees

  • 3 more employees than a year earlier: 4 (07/2026) against 1 (07/2025).

Management and owners, last 24 months

  • New owners registered: Nicolai Elmqvist Holding ApS (01/12/2025) and CENOAS Holding ApS (01/12/2025).
  • No longer registered as owner: Nicolai Elmqvist Holding ApS (30/11/2025), CENOAS Holding ApS (30/11/2025) and Zack's Holding ApS (14/11/2025).

Registrations, last 24 months

  • 01/12/2025: Share capital changed from 220,000 DKK to 220,002 DKK
  • 12/09/2025: Share capital changed from 40,000 DKK to 220,000 DKK
  • 12/09/2025: Name changed from Rushes ApS to SureShot ApS
  • 14/08/2025: Moved to Havneholmen 30, st. tv, 1561 København V

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2024–2025 · amounts in DKK thousand

Equity and net profit

−DKK 500k−DKK 400k−DKK 300k−DKK 200k−DKK 100kDKK 020242025
EquityNet profit
Financial figures for SureShot ApS
20242025Change
Revenuenot statednot stated–
Gross profit−12−221−1,773%
Operating profit (EBIT)−147−414−180.7%
Profit before tax–−447–
Net profit−161−447−177.3%
Total assets50229−94.2%
Equity−121−388−220.3%
Liabilities623417−33.1%
Cash and cash equivalents42321−95%
Average number of employees32−33.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5m20242025
Gross profitMedian, the industry (1,661 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 388k at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 2 years in a row

    Net result has been negative in 2024–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

2 financial years
Annual reports for SureShot ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202521/05/2026The companyPDF not statedXBRL
202419/06/2024 – 31/12/202417/02/2025The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
01234508/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2502/2603/2604/2605/2606/2607/26
Employees

Position in the industry

1,661 companies in the database

Comparison with the other companies in computer programming activities based on the latest financial year.

Gross profit−DKK 221kNo. 1563 of 1,656
Better than 6% of the companies in the industry
Equity−DKK 388kNo. 1431 of 1,661
Better than 14% of the companies in the industry
Number of employees4No. 1027 of 1,661
Better than 38% of the companies in the industry

Industry median: gross profit DKK 2.6m, net profit DKK 93,491, equity DKK 1m, 4 employees.

DKK 100kDKK 978kDKK 9.6mDKK 93.7mDKK 428.6m
Distribution of gross profit for 1,474 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 67,031of 69,742
Better than 4%
No. 65,178of 69,964
Better than 7%
Same industry and fewer than 20 employees1,365 companies in the comparison
No. 1,282of 1,363
Better than 6%
No. 1,171of 1,365
Better than 14%
Companies that are founded within the last five years16,662 companies in the comparison
No. 15,888of 16,614
Better than 4%
No. 15,158of 16,661
Better than 9%
All companies of type ApS66,508 companies in the comparison
No. 64,237of 66,379
Better than 3%
No. 61,618of 66,505
Better than 7%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Computer programming activities
Gross profit
  1. SureShot ApS−DKK 221k
  2. Stibo Systems A/SDKK 916.6m
  3. Trackunit ApSDKK 897.1m
Net profit
  1. SureShot ApS−DKK 447k
  2. Stibo Systems A/SDKK 155.9m
  3. Trackunit ApSDKK 206.3m
Equity
  1. SureShot ApS−DKK 388k
  2. Stibo Systems A/SDKK 309.7m
  3. Trackunit ApSDKK 1.7bn
Employees
  1. SureShot ApS4
  2. Stibo Systems A/S201
  3. Trackunit ApS249

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Amter Media Holdings ApS33.33%
  • Nicolai Elmqvist Holding ApS33.33%
  • CENOAS Holding ApS33.33%
SureShot ApS

Management

4 active registrations

Executive management

Executive management at SureShot ApS
NameRoleAppointed
Hans Peter Alfredsen VithDirector19/06/2024
Peter BekDirector19/06/2024
Nicolai ElmqvistCEO19/06/2024
Nicolai Paulus AmterDirector19/06/2024
Founders
Nicolai Elmqvist Holding ApS, Amter Media Holdings ApS, Zack's Holding ApS, CENOAS Holding ApS

Signing rule: Selskabet tegnes af den administrerende direktør.

Address and production units

1 active production units

Havneholmen 30
1561 København V

København Municipality · Postcode 1561

Production units
Production unitAddressEmployeesP number
SureShot ApSHavneholmen 30, st. tv, 1561 København V61030462390

Purpose

Selskabet formål er udvikling af en platform indenfor for content creation og salg gennem platformen.

The purpose is quoted from the register in Danish.

Changes year by year

23 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
202510 changescapital 2 · ownership 5 · name 1 · address 1 · accounts 1
  • Share capital changed from 220,000 DKK to 220,002 DKK
  • NICOLAI ELMQVIST HOLDING ApS registered as owner (33.33%)
  • CENOAS Holding ApS registered as owner (33.33%)
  • NICOLAI ELMQVIST HOLDING ApS is no longer registered as owner
  • CENOAS Holding ApS is no longer registered as owner
  • Zack's Holding ApS is no longer registered as owner
  • Name changed from Rushes ApS to SureShot ApS
  • Share capital changed from 40,000 DKK to 220,000 DKK
  • Moved to Havneholmen 30, st. tv, 1561 København V
  • Annual report for 2024 published
202412 changesownership 6 · address 1 · founded 1 · management 4
  • Zack's Holding ApS registered as owner (5%)
  • Zack's Holding ApS is no longer registered as owner
  • Moved to Horsekildevej 28, 4. tv, 2500 Valby
  • Registered as Rushes ApS
  • Hans Peter Alfredsen Vith appointed director
  • Peter Bek appointed director
  • Nicolai Elmqvist appointed ceo
  • Nicolai Paulus Amter appointed director
  • NICOLAI ELMQVIST HOLDING ApS registered as owner (25%)
  • Amter Media Holdings ApS registered as owner (33.33%)
  • CENOAS Holding ApS registered as owner (25%)
  • Zack's Holding ApS registered as owner (25%)

Related companies

Same industry in København

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Same people in management

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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