Surdejsrosen ApS

Private limited companyCVR 43904981VadumActive

Surdejsrosen ApS is a private limited company, based in Vadum, active in manufacture of fresh bakery products, founded in 2023. Equity was negative at the end of 2025 (−DKK 16,673). The company made a loss in both 2024 and 2025, most recently DKK 5,346.

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Key figures · financial year 2025

Gross profit−DKK 5,346−99.3% vs. 2024
Net profit−DKK 5,346−100.1% vs. 2024
Equity−DKK 16,673−47.2% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • The loss grew: from DKK 2,671 to DKK 5,346 (2024 → 2025).

Registrations, last 24 months

  • 05/02/2026: Moved to Bygaden 23B, Nørhalne, 9430 Vadum
  • 01/01/2026: Industry changed to Manufacture of fresh bakery products (107120)
  • 01/01/2026: Name changed from My Elieli ApS to Surdejsrosen ApS
  • 10/09/2025: Industry changed to Fund management activities (663000)
  • 01/01/2025: Industry changed to Wholesale of furniture for homes, offices and shops, carpets and lighting equipment (464700)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2023–2025 · amounts in DKK thousand

Equity and net profit

−DKK 50,000−DKK 40,000−DKK 30,000−DKK 20,000−DKK 10,000DKK 0202320242025
EquityNet profit
Financial figures for Surdejsrosen ApS
202320242025Change
Revenuenot statednot statednot stated–
Gross profit−49−3−5−99.3%
Operating profit (EBIT)−49−3−5−99.3%
Profit before tax−49−3−5−100.1%
Net profit−49−3−5−100.1%
Total assets171−80.1%
Equity−9−11−17−47.2%
Liabilities1018180%
Cash and cash equivalents171−87.9%
Average number of employees000–

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4m202320242025
Gross profitMedian, the industry (236 companies)

Signals from the financial statements

calculated from the 2025 figures
  • Negative equity

    Equity was −DKK 16,673 at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 3 years in a row

    Net result has been negative in 2023–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

3 financial years
Annual reports for Surdejsrosen ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202521/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202421/06/2025The companyPDFXBRL
202327/02/2023 – 31/12/202322/06/2024The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Position in the industry

236 companies in the database

Comparison with the other companies in manufacture of fresh bakery products based on the latest financial year.

Gross profit−DKK 5,346No. 226 of 236
Better than 4% of the companies in the industry
Equity−DKK 16,673No. 179 of 236
Better than 24% of the companies in the industry
Number of employees2No. 217 of 236
Better than 8% of the companies in the industry

Industry median: gross profit DKK 4m, net profit DKK 122k, equity DKK 573k, 9 employees.

DKK 100kDKK 867kDKK 7.5mDKK 65.2mDKK 275m
Distribution of gross profit for 221 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 63,311of 69,742
Better than 9%
No. 60,538of 69,964
Better than 13%
Same industry and fewer than 20 employees116 companies in the comparison
No. 107of 116
Better than 8%
No. 81of 116
Better than 30%
Companies that are founded within the last five years16,662 companies in the comparison
No. 15,160of 16,614
Better than 9%
No. 13,160of 16,661
Better than 21%
All companies of type ApS66,508 companies in the comparison
No. 60,857of 66,379
Better than 8%
No. 56,851of 66,505
Better than 15%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Manufacture of fresh bakery products
Gross profit
  1. Surdejsrosen ApS−DKK 5,346
  2. Lagkagehuset A/SDKK 565m
  3. Emmerys ApSDKK 111m
Net profit
  1. Surdejsrosen ApS−DKK 5,346
  2. Lagkagehuset A/S−DKK 30.9m
  3. Emmerys ApSDKK 2.8m
Equity
  1. Surdejsrosen ApS−DKK 16,673
  2. Lagkagehuset A/SDKK 197.2m
  3. Emmerys ApS−DKK 2.9m
Employees
  1. Surdejsrosen ApS2
  2. Lagkagehuset A/S2,717
  3. Emmerys ApS639

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Rosenkilde Invest ApS100%
Surdejsrosen ApS

Management

2 active registrations

Executive management

Executive management at Surdejsrosen ApS
NameRoleAppointed
Henriette Rosenkilde IversenDirector27/02/2023
Michael Rosenkilde IversenDirector27/02/2023
Founders
Rosenkilde Invest ApS

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Bygaden 23B
9430 Vadum

Jammerbugt Municipality · Postcode 9430

Production units
Production unitAddressEmployeesP number
Surdejsrosen ApSBygaden 23B, Nørhalne, 9430 Vadum21029108974

Purpose

Selskabets formål er at drive surdejsbageri samt kurser.

The purpose is quoted from the register in Danish.

Changes year by year

12 registered events
20264 changesaccounts 1 · address 1 · name 1 · industry 1
  • Annual report for 2025 published
  • Moved to Bygaden 23B, Nørhalne, 9430 Vadum
  • Name changed from My Elieli ApS to Surdejsrosen ApS
  • Industry changed to Manufacture of fresh bakery products (107120)
20253 changesindustry 2 · accounts 1
  • Industry changed to Fund management activities (663000)
  • Annual report for 2024 published
  • Industry changed to Wholesale of furniture for homes, offices and shops, carpets and lighting equipment (464700)
20241 changeaccounts 1
  • Annual report for 2023 published
20234 changesfounded 1 · management 2 · ownership 1
  • Registered as My Elieli ApS
  • Henriette Rosenkilde Iversen appointed director
  • Michael Rosenkilde Iversen appointed director
  • Rosenkilde Invest ApS registered as owner (100%)

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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