Supersellers ApS
Private limited companyCVR 19944107VejleActive
Supersellers ApS is a private limited company, based in Vejle, active in wholesale of other machinery and equipment, founded in 1997. Net profit fell 26% from 2024 to 2025, ending at DKK 4.6m. Equity fell to DKK 6.7m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 15% (2024 → 2025), to DKK 11.2m.
- Net profit fell 26% (2024 → 2025), to DKK 4.6m.
- Equity fell 17% (2024 → 2025), to DKK 6.7m.
Management and owners, last 24 months
- No longer registered as owner: Søren Bruun (25/03/2025), Silke Bruun Svendsen (04/11/2024) and Mille Bruun Svendsen (04/11/2024).
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 11,207 | 11,373 | 12,284 | 13,613 | 13,163 | 11,153 | −15.3% |
| Operating profit (EBIT) | 6,651 | 6,709 | 7,049 | 7,951 | 8,007 | 5,911 | −26.2% |
| Profit before tax | 6,640 | 6,714 | 7,038 | 7,894 | 8,017 | 5,921 | −26.1% |
| Net profit | 5,180 | 5,236 | 5,489 | 6,157 | 6,253 | 4,618 | −26.1% |
| Total assets | 12,034 | 9,976 | 14,123 | 12,161 | 12,577 | 10,490 | −16.6% |
| Equity | 5,930 | 5,666 | 5,655 | 6,812 | 8,065 | 6,684 | −17.1% |
| Liabilities | 6,104 | 4,310 | 8,468 | 5,138 | 4,411 | 3,806 | −13.7% |
| Cash and cash equivalents | 2,352 | 235 | 41 | 215 | 1,732 | 964 | −44.3% |
| Average number of employees | 11 | 11 | 12 | 12 | 11 | 11 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 25/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 19/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 26/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 26/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 23/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 30/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
1,000 companies in the databaseComparison with the other companies in wholesale of other machinery and equipment based on the latest financial year.
Industry median: gross profit DKK 6m, net profit DKK 772k, equity DKK 4.8m, 6 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 3,984of 69,742 Better than 94% | No. 11,795of 69,964 Better than 83% |
| Same industry and fewer than 20 employees769 companies in the comparison | No. 118of 769 Better than 85% | No. 228of 769 Better than 70% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 5,478of 24,791 Better than 78% | No. 8,370of 24,909 Better than 66% |
| All companies of type ApS66,508 companies in the comparison | No. 5,303of 66,379 Better than 92% | No. 9,172of 66,505 Better than 86% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of other machinery and equipment- Supersellers ApSDKK 11.2m
- HydraSpecma A/SDKK 854.1m
- Sanovo Technology A/SDKK 779.2m
- Supersellers ApSDKK 4.6m
- HydraSpecma A/SDKK 142.1m
- Sanovo Technology A/SDKK 204.2m
- Supersellers ApSDKK 6.7m
- HydraSpecma A/SDKK 1.2bn
- Sanovo Technology A/SDKK 592.3m
- Supersellers ApS12
- HydraSpecma A/S365
- Sanovo Technology A/S216
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Developer ApS66.67%
- Simifar ApS20%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Søren Bruun | Director | 13/11/2014 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Søren Bruun | Board member | 13/11/2014 |
- Founders
- Preben Bang Henriksen. Aalborg ApS
Former management (13)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Preben Bang Henriksen | Director | 01/02/1997 | 27/06/1997 |
| Poul Erik Jakobsen | Board member | 13/01/1999 | 24/02/2000 |
| John Hardy Bredvig | Board member | 13/01/1999 | 13/01/2000 |
| Knud Erik Nørregaard Knudsen | Board member | 13/01/2000 | 01/03/2007 |
| Jørgen Bruhn | Board member | 24/02/2000 | 01/08/2002 |
| Søren Birger Christiansen | Board member | 01/12/2002 | 05/10/2004 |
| Jesper Buch | Board member | 05/10/2004 | 04/01/2006 |
| Patrick Herman | Chair of the board | 18/09/2007 | 24/11/2008 |
| John William Edwards | Board member | 11/10/2007 | 04/01/2012 |
| Niels Christian Hellmund Jensen | CEO | 02/04/2008 | 01/07/2014 |
| Jacques Tarek Ghandour | Chair of the board | 24/11/2008 | 13/11/2014 |
| Dominique Francois Paul Mounier | CEO | 01/07/2014 | 03/09/2014 |
| Irene Marin Torio | CEO | 03/09/2014 | 13/11/2014 |
Signing rule: Selskabet tegnes af (i) bestyrelsesformanden alene, af (ii) en direktør sammen med et bestyrelsesmedlem eller af (iii) den samlede bestyrelse.
Address and production units
1 active production unitsVidtskue Vej 12
7100 Vejle
| Production unit | Address | Employees | P number |
|---|---|---|---|
| SUPERSELLERS ApS | Vidtskue Vej 12, 7100 Vejle | 12 | 1004137953 |
Purpose
Selskabets formål er at drive handel, investering og dermed beslægtet virksomhed
The purpose is quoted from the register in Danish.
Changes year by year
48 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · ownership 1
- AccountsAnnual report for 2024 published
- OwnershipSøren Bruun is no longer registered as owner
20243 changesownership 2 · accounts 1
- OwnershipSilke Bruun Svendsen is no longer registered as owner
- OwnershipMille Bruun Svendsen is no longer registered as owner
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
201413 changesmanagement 8 · ownership 5
- ManagementSøren Bruun appointed board member
- ManagementSøren Bruun appointed director
- ManagementIrene Marin Torio stepped down as ceo
- ManagementJacques Tarek Ghandour stepped down as chair of the board
- OwnershipSøren Bruun registered as owner (66.67%)
- OwnershipSilke Bruun Svendsen registered as owner (20%)
- OwnershipMille Bruun Svendsen registered as owner (20%)
- OwnershipDEVELOPER ApS registered as owner (66.67%)
- OwnershipSIMIFAR ApS registered as owner (20%)
- ManagementIrene Marin Torio appointed ceo
- ManagementDominique Francois Paul Mounier stepped down as ceo
- ManagementDominique Francois Paul Mounier appointed ceo
- ManagementNiels Christian Hellmund Jensen stepped down as ceo
20121 changemanagement 1
- ManagementJohn William Edwards stepped down as board member
20084 changesmanagement 3 · industry 1
- ManagementJacques Tarek Ghandour appointed chair of the board
- ManagementPatrick Herman stepped down as chair of the board
- ManagementNiels Christian Hellmund Jensen appointed ceo
- IndustryIndustry changed to Engroshandel med andre maskiner og andet udstyr (466900)
20074 changesmanagement 3 · address 1
- ManagementJohn William Edwards appointed board member
- ManagementPatrick Herman appointed chair of the board
- ManagementKnud Erik Nørregaard Knudsen stepped down as board member
- AddressMoved to Vidtskue Vej 12, 7100 Vejle
20061 changemanagement 1
- ManagementJesper Buch stepped down as board member
20042 changesmanagement 2
- ManagementJesper Buch appointed board member
- ManagementSøren Birger Christiansen stepped down as board member
20022 changesmanagement 2
- ManagementSøren Birger Christiansen appointed board member
- ManagementJørgen Bruhn stepped down as board member
20006 changesname 1 · address 1 · management 4
- NameName changed from BEST BUY ENGROS ApS to SUPERSELLERS ApS
- AddressMoved to Vidtskue Vej 12, 7100 Vejle
- ManagementJørgen Bruhn appointed board member
- ManagementPoul Erik Jakobsen stepped down as board member
- ManagementKnud Erik Nørregaard Knudsen appointed board member
- ManagementJohn Hardy Bredvig stepped down as board member
19992 changesmanagement 2
- ManagementJohn Hardy Bredvig appointed board member
- ManagementPoul Erik Jakobsen appointed board member
19974 changesname 1 · management 2 · founded 1
- NameName changed from PBH 25.318 ApS to BEST BUY ENGROS ApS
- ManagementPreben Bang Henriksen stepped down as director
- FoundedRegistered as PBH 25.318 ApS
- ManagementPreben Bang Henriksen appointed director
Related companies
Same industry in Vejle
- Lund & Sørensen A/S58 employees
- Leki A/S53 employees
- Mto - Electric A/S30 employees
- Bibus Sindby A/S19 employees
- Blite A/S18 employees
- Cleentek & Hesø A/S18 employees
Same people in management
- T. Hansen Gruppen A/Svia Preben Bang Henriksen
- Bone's Restauranter A/Svia Preben Bang Henriksen
- Plantorama A/Svia Preben Bang Henriksen
- Jysk Vikarservice A/Svia Preben Bang Henriksen
- Pedersen & Nielsen Automobilforretning A/Svia Preben Bang Henriksen
- Bahne Sørensen A/Svia Poul Erik Jakobsen
Largest in the industry
- HydraSpecma A/SDKK 854.1m
- Sanovo Technology A/SDKK 779.2m
- ABB A/SDKK 608.4m
- Macartney A/SDKK 487m
- Toyota Material Handling Danmark A/SDKK 395.5m
- Alstom Transport Danmark A/SDKK 327.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.