Superdry Retail Denmark A/S
Public limited companyCVR 29813582København ØActive
Superdry Retail Denmark A/S is a public limited company, based in København Ø, active in retail sale of clothing, founded in 2008. After a loss in 2024, the company made a profit of DKK 647k in 2025. Operations are spread over 3 production units in 3 towns. With 21 employees, the company is about 7 times larger than the industry median.
Key figures · financial year 2025
Gross profitDKK 6.6m+145.2% vs. 2024
Net profitDKK 647k+116.2% vs. 2024
EquityDKK 13.4m+5.1% vs. 2024
Employees21latest month from CVR
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 145% (2024 → 2025), to DKK 6.6m.
- Net profit went from a loss of DKK 4m to a profit of DKK 647k (2024 → 2025).
- Equity rose 5% (2024 → 2025), to DKK 13.4m.
Employees
- 3 more employees than a year earlier: 21 (08/2026) against 18 (08/2025).
Management and owners, last 24 months
- New in management: Shaun Jason Packe (board member, 10/03/2025).
- Stepped down: Philip Arthur Harris (board member, 10/03/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of clothing (477110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 1,592 | 14,872 | 22,792 | 13,102 | 2,674 | 6,557 | +145.2% |
| Operating profit (EBIT) | −7,643 | 6,519 | 5,286 | −156 | −4,383 | 1,199 | +127.3% |
| Profit before tax | −8,085 | 6,038 | 3,123 | 62 | −4,329 | 647 | +114.9% |
| Net profit | −6,421 | 4,692 | 2,411 | −2,330 | −3,982 | 647 | +116.2% |
| Total assets | 32,278 | 22,800 | 58,980 | 52,721 | 52,099 | 53,182 | +2.1% |
| Equity | −32,751 | −28,059 | 19,058 | 16,729 | 12,747 | 13,394 | +5.1% |
| Liabilities | 64,927 | 49,720 | 38,800 | 34,920 | 30,228 | 36,485 | +20.7% |
| Cash and cash equivalents | 2,573 | 1,812 | 2,564 | 477 | 2,707 | 4,681 | +73% |
| Average number of employees | 23 | 23 | 32 | 28 | 9 | 12 | +33.3% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/05/2024 – 30/04/2025 | 14/11/2025 | The company | PDF not statedXBRL |
| 2024 | 01/05/2023 – 30/04/2024 | 31/10/2024 | The company | PDFXBRL |
| 2023 | 01/05/2022 – 30/04/2023 | 31/10/2023 | The company | PDFXBRL |
| 2022 | 01/05/2021 – 30/04/2022 | 14/02/2023 | The company | PDFXBRL |
| 2021 | 01/05/2020 – 30/04/2021 | 13/01/2022 | The company | PDFXBRL |
| 2020 | 01/05/2019 – 30/04/2020 | 01/11/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
937 companies in the databaseComparison with the other companies in retail sale of clothing based on the latest financial year.
Gross profitDKK 6.6mNo. 94 of 936
Better than 90% of the companies in the industry
EquityDKK 13.4mNo. 45 of 937
Better than 95% of the companies in the industry
Number of employees21No. 85 of 937
Better than 91% of the companies in the industry
Industry median: gross profit DKK 1.3m, net profit DKK 76,336, equity DKK 784k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 20–49 employees9,922 companies in the comparison | No. 7,015of 9,892 Better than 29% | No. 2,446of 9,922 Better than 75% |
| Same industry and 20–49 employees47 companies in the comparison | No. 31of 47 Better than 35% | No. 7of 47 Better than 87% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 8,149of 24,791 Better than 67% | No. 5,620of 24,909 Better than 77% |
| All companies of type A/S18,025 companies in the comparison | No. 10,843of 17,786 Better than 39% | No. 7,620of 18,024 Better than 58% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of clothingGross profit
- Superdry Retail Denmark A/SDKK 6.6m
- H & M Hennes & Mauritz A/SDKK 718.7m
- Pwt Group A/SDKK 407.4m
Net profit
- Superdry Retail Denmark A/SDKK 647k
- H & M Hennes & Mauritz A/SDKK 106.2m
- Pwt Group A/SDKK 112.3m
Equity
- Superdry Retail Denmark A/SDKK 13.4m
- H & M Hennes & Mauritz A/SDKK 299.3m
- Pwt Group A/SDKK 283.1m
Employees
- Superdry Retail Denmark A/S21
- H & M Hennes & Mauritz A/S2,767
- Pwt Group A/S522
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterOwners
- Superdry Plc100%
Superdry Retail Denmark A/S
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Thomas Benjamin Vale Simpson | Director | 28/09/2023 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Julian Marc Dunkerton | Chair of the board | 26/06/2023 |
| Thomas Benjamin Vale Simpson | Board member | 29/09/2023 |
| Shaun Jason Packe | Board member | 10/03/2025 |
- Founders
- Tabasco Clothing ApS
Former management (25)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Jørgen Einer-Jensen Brammer | Chair of the board | 30/09/2008 | 28/07/2014 |
| Stine Elmkvist | Board member | 30/09/2008 | 24/02/2017 |
| Stine Elmkvist | Director | 30/09/2008 | 24/02/2017 |
| Lars Thygesen | Board member | 30/09/2008 | 24/02/2017 |
| Thor Faaborg Enevoldsen | Board member | 10/06/2010 | 28/07/2014 |
| Shaun Simon Wills | Chair of the board | 28/07/2014 | 25/02/2015 |
| Euan Angus Sutherland | Chair of the board | 25/02/2015 | 18/09/2019 |
| Nicholas Barry Edward Wharton | Board member | 31/08/2016 | 25/09/2018 |
| Nicholas Barry Edward Wharton | Director | 24/02/2017 | 25/09/2018 |
| Vanessa Margaret Lewis Camacho | Board member | 24/02/2017 | 25/09/2018 |
| Simon James Callander | Board member | 25/09/2018 | 18/09/2019 |
| Simon James Callander | Director | 25/09/2018 | 18/09/2019 |
| Edward Peter Barker | Board member | 25/09/2018 | 18/09/2019 |
| Nicholas John Gresham | Chair of the board | 18/09/2019 | 20/11/2020 |
| Carolyn Jane Pollard | Board member | 18/09/2019 | 23/09/2022 |
| Carolyn Jane Pollard | Director | 18/09/2019 | 09/12/2022 |
| Jonathan Leslie Wragg | Board member | 18/09/2019 | 27/04/2021 |
| Ruth Patricia Daniels | Chair of the board | 20/11/2020 | 09/12/2022 |
| Shaun Simon Wills | Board member | 27/04/2021 | 09/12/2022 |
| Gunvor Sundgaard Happe | Liquidator | 30/01/2023 | 03/02/2023 |
| Ruth Patricia Daniels | Chair of the board | 03/02/2023 | 19/06/2023 |
| Shaun Simon Wills | Board member | 03/02/2023 | 31/03/2024 |
| Darren Jeffrey Cates | Director | 03/02/2023 | 28/09/2023 |
| Darren Jeffrey Cates | Board member | 03/02/2023 | 29/09/2023 |
| Philip Arthur Harris | Board member | 23/10/2024 | 10/03/2025 |
Signing rule: Selskabet tegnes af et bestyrelsesmedlem, af en direktør og et bestyrelsesmedlem i forening eller af den samlede bestyrelse.
Address and production units
3 active production unitsEmdrupvej 26
2100 København Ø
| Production unit | Address | Employees | P number |
|---|---|---|---|
| SUPERDRY RETAIL DENMARK A/S | Købmagergade 26, 1150 København K | 10 | 1021257660 |
| SUPERDRY RETAIL DENMARK A/S | Klosterparks Alle 1, 7, 4100 Ringsted | 9 | 1019078228 |
| Superdry Retail Denmark A/S | Søndergade 60, 8000 Aarhus C | 2 | 1022464694 |
Purpose
Selskabets formål er at drive detailforretninger samt anden hermed i forbindelse stående virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
70 registered events52014
22015
12016
52017
62018
92019
22020
32021
82022
132023
32024
42025
20254 changesaccounts 1 · management 2 · industry 1
- AccountsAnnual report for 2025 published
- ManagementShaun Jason Packe appointed board member
- ManagementPhilip Arthur Harris stepped down as board member
- IndustryIndustry changed to Retail sale of clothing (477110)
20243 changesaccounts 1 · management 2
- AccountsAnnual report for 2024 published
- ManagementPhilip Arthur Harris appointed board member
- ManagementShaun Simon Wills stepped down as board member
202313 changesaccounts 2 · management 10 · status 1
- AccountsAnnual report for 2023 published
- ManagementThomas Benjamin Vale Simpson appointed board member
- ManagementDarren Jeffrey Cates stepped down as board member
- ManagementThomas Benjamin Vale Simpson appointed director
- ManagementDarren Jeffrey Cates stepped down as director
- ManagementJulian Marc Dunkerton appointed chair of the board
- ManagementRuth Patricia Daniels stepped down as chair of the board
- AccountsAnnual report for 2022 published
- StatusStatus changed to active
- ManagementShaun Simon Wills appointed board member
- ManagementDarren Jeffrey Cates appointed board member
- ManagementDarren Jeffrey Cates appointed director
- ManagementRuth Patricia Daniels appointed chair of the board
20228 changesstatus 1 · management 4 · capital 1 · merger 1 · accounts 1
- StatusStatus changed to under compulsory dissolution
- ManagementShaun Simon Wills stepped down as board member
- ManagementRuth Patricia Daniels stepped down as chair of the board
- ManagementCarolyn Jane Pollard stepped down as director
- ManagementCarolyn Jane Pollard stepped down as board member
- CapitalShare capital changed from 1,000,000 DKK to 1,000,100 DKK
- MergerMerger registered in CVR
- AccountsAnnual report for 2021 published
20213 changesaccounts 1 · management 2
- AccountsAnnual report for 2020 published
- ManagementShaun Simon Wills appointed board member
- ManagementJonathan Leslie Wragg stepped down as board member
20202 changesmanagement 2
- ManagementRuth Patricia Daniels appointed chair of the board
- ManagementNicholas John Gresham stepped down as chair of the board
20199 changesmanagement 8 · address 1
- ManagementCarolyn Jane Pollard appointed board member
- ManagementNicholas John Gresham appointed chair of the board
- ManagementCarolyn Jane Pollard appointed director
- ManagementJonathan Leslie Wragg appointed board member
- ManagementSimon James Callander stepped down as board member
- ManagementEdward Peter Barker stepped down as board member
- ManagementSimon James Callander stepped down as director
- ManagementEuan Angus Sutherland stepped down as chair of the board
- AddressMoved to Emdrupvej 26, 1, 2100 København Ø
20186 changesmanagement 6
- ManagementSimon James Callander appointed board member
- ManagementEdward Peter Barker appointed board member
- ManagementSimon James Callander appointed director
- ManagementVanessa Margaret Lewis Camacho stepped down as board member
- ManagementNicholas Barry Edward Wharton stepped down as director
- ManagementNicholas Barry Edward Wharton stepped down as board member
20175 changesmanagement 5
- ManagementVanessa Margaret Lewis Camacho appointed board member
- ManagementNicholas Barry Edward Wharton appointed director
- ManagementStine Elmkvist stepped down as board member
- ManagementLars Thygesen stepped down as board member
- ManagementStine Elmkvist stepped down as director
20161 changemanagement 1
- ManagementNicholas Barry Edward Wharton appointed board member
20152 changesmanagement 2
- ManagementEuan Angus Sutherland appointed chair of the board
- ManagementShaun Simon Wills stepped down as chair of the board
20145 changesname 1 · management 3 · ownership 1
- NameName changed from SMAC RETAIL A/S to SUPERDRY RETAIL DENMARK A/S
- ManagementShaun Simon Wills appointed chair of the board
- ManagementThor Faaborg Enevoldsen stepped down as board member
- ManagementJørgen Einer-Jensen Brammer stepped down as chair of the board
- OwnershipSUPERDRY PLC registered as owner (100%)
20102 changesmanagement 1 · capital 1
- ManagementThor Faaborg Enevoldsen appointed board member
- CapitalShare capital changed from 500,000 DKK to 1,000,000 DKK
20091 changeaddress 1
- AddressMoved to Balticagade 24, 8000 Aarhus C
20086 changesindustry 1 · founded 1 · management 4
- IndustryIndustry changed to Retail sale of clothing (477110)
- FoundedRegistered as SMAC RETAIL A/S
- ManagementJørgen Einer-Jensen Brammer appointed chair of the board
- ManagementStine Elmkvist appointed board member
- ManagementLars Thygesen appointed board member
- ManagementStine Elmkvist appointed director
Related companies
Same industry in København
- H & M Hennes & Mauritz A/S2,767 employees
- INDITEX Danmark A/S481 employees
- Lager 157 ApS220 employees
- Hunkemöller Danmark A/S209 employees
- Gina Tricot A/S198 employees
- Newyorker Danmark ApS105 employees
Same people in management
- Boumatic A/Svia Jørgen Einer-Jensen Brammer
- PolyGroup A/Svia Jørgen Einer-Jensen Brammer
- Star VVS Entreprise A/Svia Jørgen Einer-Jensen Brammer
- LM Huse A/Svia Jørgen Einer-Jensen Brammer
- MGS Lynge A/Svia Jørgen Einer-Jensen Brammer
- Aav Dæk A/Svia Jørgen Einer-Jensen Brammer
Largest in the industry
- H & M Hennes & Mauritz A/SDKK 718.7m
- Pwt Group A/SDKK 407.4m
- BESTSELLER Stores Denmark A/SDKK 279.7m
- INDITEX Danmark A/SDKK 239.9m
- Only Stores Denmark A/SDKK 135.2m
- Axel Kaufmann ApSDKK 123.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.