Sund Fornuft ApS
Private limited companyCVR 30555929København ØActive
Sund Fornuft ApS is a private limited company, based in København Ø, active in retail sale of other food, founded in 2007. Equity was negative at the end of 2025 (−DKK 1.8m). Net profit rose 1197% from 2024 to 2025, ending at DKK 466k.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 69% (2024 → 2025), to DKK 948k.
- Net profit rose 1,197% (2024 → 2025), to DKK 466k.
Employees
- 1 more employees than a year earlier: 3 (08/2026) against 2 (08/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of other food (472700)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 1,094 | 972 | 577 | 714 | 559 | 948 | +69.5% |
| Operating profit (EBIT) | – | 82 | – | – | – | 482 | – |
| Profit before tax | −46 | 74 | – | – | – | – | – |
| Net profit | −65 | 74 | 61 | 231 | 36 | 466 | +1,196.8% |
| Total assets | 986 | 1,406 | 1,196 | 1,277 | 1,191 | 1,510 | +26.8% |
| Equity | −2,646 | −2,572 | −2,510 | −2,279 | −2,243 | −1,777 | +20.8% |
| Liabilities | 3,632 | 3,978 | 3,707 | 3,556 | 3,434 | 3,287 | −4.3% |
| Cash and cash equivalents | 36 | 32 | 39 | 62 | 51 | 6 | −87.8% |
| Average number of employees | 3 | 3 | 3 | 3 | 3 | 3 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 1.8m at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Profit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 09/07/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 16/07/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 11/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 17/07/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 25/04/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 09/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
213 companies in the databaseComparison with the other companies in retail sale of other food based on the latest financial year.
Industry median: gross profit DKK 866k, net profit DKK 31,434, equity DKK 230k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 45,722of 69,742 Better than 34% | No. 68,096of 69,964 Better than 3% |
| Same industry and fewer than 20 employees189 companies in the comparison | No. 77of 189 Better than 60% | No. 185of 189 Better than 2% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 19,148of 24,791 Better than 23% | No. 24,416of 24,909 Better than 2% |
| All companies of type ApS66,508 companies in the comparison | No. 44,024of 66,379 Better than 34% | No. 64,629of 66,505 Better than 3% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of other food- Sund Fornuft ApSDKK 948k
- KaffeK ApSDKK 95m
- A.c. Perch's Thehandels Eftf. ApSDKK 42m
- Sund Fornuft ApSDKK 466k
- KaffeK ApSDKK 35.3m
- A.c. Perch's Thehandels Eftf. ApSDKK 8.8m
- Sund Fornuft ApS−DKK 1.8m
- KaffeK ApSDKK 45.1m
- A.c. Perch's Thehandels Eftf. ApSDKK 34.3m
- Sund Fornuft ApS3
- KaffeK ApS148
- A.c. Perch's Thehandels Eftf. ApS121
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Frb. Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Christian Thinggaard | Director | 13/01/2009 |
- Founders
- Frb. Holding ApS, K & P Invest ApS
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Pernille Jacqueline Hafstrøm Skaaning | CEO | 29/06/2007 | 13/01/2009 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsClassensgade 3A
2100 København Ø
| Production unit | Address | Employees | P number |
|---|---|---|---|
| SUND FORNUFT ApS | Classensgade 3A, kl. 3, 2100 København Ø | 3 | 1013409613 |
Purpose
Selskabets formål er at drive handels- og investeringsvirksomhed, herunder detailhandel samt handel med fliser, salg/forhandling af it-udstyr, elektronisk udstyr, telefon og smartphones samt udstyr hertil og andet i forbindelse hermed beslægtet virksomhed
The purpose is quoted from the register in Danish.
Changes year by year
17 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of other food (472700)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20202 changescapital 1 · merger 1
- CapitalShare capital changed from 125,000 DKK to 125,001 DKK
- MergerMerger registered in CVR
20181 changeaddress 1
- AddressMoved to Classensgade 3A, kl. 3, 2100 København Ø
20092 changesmanagement 2
- ManagementChristian Thinggaard appointed director
- ManagementPernille Jacqueline Hafstrøm Skaaning stepped down as ceo
20081 changeindustry 1
- IndustryIndustry changed to Anden detailhandel med fødevarer i specialforretninger (472900)
20074 changesindustry 1 · founded 1 · management 1 · ownership 1
- IndustryIndustry changed to Helsekostforretninger (522730)
- FoundedRegistered as SUND FORNUFT ApS
- ManagementPernille Jacqueline Hafstrøm Skaaning appointed ceo
- OwnershipFRB. HOLDING ApS registered as owner (100%)
Related companies
Same industry in København
- A.c. Perch's Thehandels Eftf. ApS121 employees
- Amart ApS72 employees
- OAKBERRY Nordic ApS42 employees
- Rørt Kbh ApS39 employees
- Ma Poule ApS36 employees
- Copenhagen Tea ApS29 employees
Largest in the industry
- KaffeK ApSDKK 95m
- A.c. Perch's Thehandels Eftf. ApSDKK 42m
- Skagenfood A/SDKK 40.3m
- Melcom A/SDKK 21.5m
- Gartnergården Djurs ApSDKK 17.8m
- Casual Day ApSDKK 14.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.