Strong Things ApS
Private limited companyCVR 37696676HellerupActive
Strong Things ApS is a private limited company, based in Hellerup, active in sports and recreation education, founded in 2016. Equity was negative at the end of 2025 (−DKK 536k). Measured by gross profit, it ranks no. 5 of 98 companies in the industry in the database. The company made a loss in both 2024 and 2025, most recently DKK 464k.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 41% (2024 → 2025), to DKK 5.8m.
- The loss grew: from DKK 160k to DKK 464k (2024 → 2025).
Registrations, last 24 months
- 10/09/2026: Moved to Hellerupvej 14, st, 2900 Hellerup
- 09/09/2026: Name changed from Anna Bogdanova ApS to STRONG THINGS ApS
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 399 | 3,869 | 5,430 | 2,975 | 4,087 | 5,755 | +40.8% |
| Operating profit (EBIT) | – | −229 | 1,275 | −81 | −166 | −527 | −216.4% |
| Profit before tax | −348 | −264 | 1,249 | −272 | −176 | −561 | −218.1% |
| Net profit | −266 | −216 | 816 | −262 | −160 | −464 | −190.3% |
| Total assets | 1,731 | 2,645 | 3,542 | 1,992 | 2,210 | 2,849 | +28.9% |
| Equity | −293 | −510 | 306 | 44 | −116 | −536 | −362.3% |
| Liabilities | 2,025 | 3,155 | 3,236 | 1,948 | 2,326 | 3,385 | +45.5% |
| Cash and cash equivalents | 264 | 862 | 1,227 | 112 | 190 | 0 | −100% |
| Average number of employees | 2 | 6 | 6 | 6 | 6 | 8 | +33.3% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 536k at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 3 years in a row
Net result has been negative in 2023–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 03/07/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 18/07/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 24/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 04/08/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 22/07/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 14/07/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
98 companies in the databaseComparison with the other companies in sports and recreation education based on the latest financial year.
Industry median: gross profit DKK 859k, net profit DKK 51,965, equity DKK 181k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 11,275of 69,742 Better than 84% | No. 65,893of 69,964 Better than 6% |
| Same industry and fewer than 20 employees90 companies in the comparison | No. 4of 90 Better than 97% | No. 87of 90 Better than 3% |
| Companies that are between 5 and 14 years old33,679 companies in the comparison | No. 7,619of 33,579 Better than 77% | No. 31,184of 33,678 Better than 7% |
| All companies of type ApS66,508 companies in the comparison | No. 11,883of 66,379 Better than 82% | No. 62,355of 66,505 Better than 6% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Sports and recreation education- Strong Things ApSDKK 5.8m
- Boulders ApSDKK 24.7m
- Borkfitness ApSDKK 10.1m
- Strong Things ApS−DKK 464k
- Boulders ApSDKK 855k
- Borkfitness ApSDKK 685k
- Strong Things ApS−DKK 536k
- Boulders ApSDKK 13.8m
- Borkfitness ApSDKK 1.6m
- Strong Things ApS12
- Boulders ApS180
- Borkfitness ApS17
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Anna Bogdanova100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Anna Bogdanova | Director | 17/05/2016 |
- Founders
- Anna Bogdanova
Signing rule: Virksomheden tegnes af en direktør.
Address and production units
1 active production unitsHellerupvej 14
2900 Hellerup
| Production unit | Address | Employees | P number |
|---|---|---|---|
| STRONG THINGS ApS | Hellerupvej 14, st, 2900 Hellerup | 9 | 1021432160 |
Purpose
Selskabets formål er at drive digital platforms- og abonnementsvirksomhed med formidling af og salg af adgang til sundheds- og træningsprogrammer til private og virksomheder samt dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
18 registered events20263 changesaddress 1 · name 1 · accounts 1
- AddressMoved to Hellerupvej 14, st, 2900 Hellerup
- NameName changed from Anna Bogdanova ApS to STRONG THINGS ApS
- AccountsAnnual report for 2025 published
20251 changeaccounts 1
- AccountsAnnual report for 2024 published
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20223 changesaddress 2 · accounts 1
- AddressMoved to Dronninggårds Alle 78, 2840 Holte
- AccountsAnnual report for 2021 published
- AddressMoved to Nybrogade 12, 1203 København K
20213 changesaddress 2 · accounts 1
- AddressMoved to August Bournonvilles Passage 1, 1055 København K
- AccountsAnnual report for 2020 published
- AddressMoved to Dronninggårds Alle 136, 2840 Holte
20202 changesname 1 · industry 1
- NameName changed from Bogdanova Holding ApS to Anna Bogdanova ApS
- IndustryIndustry changed to Sports and recreation education (855100)
20191 changeaddress 1
- AddressMoved to Rønnebærvej 92A, 2840 Holte
20163 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as Bogdanova Holding ApS
- ManagementAnna Bogdanova appointed director
- OwnershipAnna Bogdanova registered as owner (100%)
Related companies
Same industry in Gentofte
- Dansk Golf Akademi ApS8 employees
- Aimhigh ApS3 employees
- House Of Pilates Charlottenlund ApS2 employees
- Living Yolates Circle ApS2 employees
Largest in the industry
- Boulders ApSDKK 24.7m
- Borkfitness ApSDKK 10.1m
- Larsen Health ApSDKK 8.1m
- Svømmeskolen ApSDKK 6.2m
- Northern Sport and Health Labs ApSDKK 5.7m
- Munkedal ApSDKK 4.9m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.