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Strawberry Services A/S

Public limited companyCVR 38933639København VActive

Strawberry Services A/S is a public limited company, based in København V, active in office administrative and support activities, founded in 2017. After a loss in 2024, the company made a profit of DKK 5.5m in 2025. Gross profit is higher than that of 88% of the companies in the industry in the database.

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Key figures · financial year 2025

Gross profitDKK 39.9m+827.6% vs. 2024
Net profitDKK 5.5m+867.7% vs. 2024
EquityDKK 727k+115.1% vs. 2024
Employees6latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 828% (2024 → 2025), to DKK 39.9m.
  • Net profit went from a loss of DKK 722k to a profit of DKK 5.5m (2024 → 2025).
  • Equity turned positive again: DKK 727k (2024 → 2025).

Employees

  • 2 fewer employees than a year earlier: 6 (07/2026) against 8 (07/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Office administrative and support activities (821000)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 6m−DKK 4m−DKK 2mDKK 0DKK 2mDKK 4mDKK 6m202020212022202320242025
EquityNet profit
Financial figures for Strawberry Services A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit3,609−1,1292,5192,1024,30039,889+827.6%
Operating profit (EBIT)−181−1,755−538−2,233−1,1635,841+602.2%
Profit before tax––−504−1,879−8316,189+844.9%
Net profit−182−1,761−465−1,463−7225,539+867.7%
Total assets2,8596,87712,61511,69618,94831,143+64.4%
Equity−403−2,163−2,628−4,090−4,812727+115.1%
Liabilities3,2629,04015,24315,78723,76030,416+28%
Average number of employees327780−100%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 10mDKK 0DKK 10mDKK 20mDKK 30mDKK 40m202020212022202320242025
Gross profitMedian, the industry (505 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Low equity ratio

    Equity makes up 2% of total assets in 2025.

    How is this calculated?

    Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Strawberry Services A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202529/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202404/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202303/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202203/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202111/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202014/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
024681008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

505 companies in the database

Comparison with the other companies in office administrative and support activities based on the latest financial year.

Gross profitDKK 39.9mNo. 60 of 498
Better than 88% of the companies in the industry
EquityDKK 727kNo. 306 of 505
Better than 39% of the companies in the industry
Number of employees6No. 452 of 505
Better than 11% of the companies in the industry

Industry median: gross profit DKK 2.9m, net profit DKK 81,918, equity DKK 1.9m, 4 employees.

DKK 100kDKK 1.2mDKK 13.2mDKK 152.1mDKK 775.2mHere
Distribution of gross profit for 425 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 645of 69,742
Better than 99%
No. 37,775of 69,964
Better than 46%
Same industry and fewer than 20 employees428 companies in the comparison
No. 35of 423
Better than 92%
No. 249of 428
Better than 42%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 910of 33,588
Better than 97%
No. 17,596of 33,687
Better than 48%
All companies of type A/S18,025 companies in the comparison
No. 3,522of 17,786
Better than 80%
No. 16,357of 18,024
Better than 9%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Office administrative and support activities
Gross profit
  1. Strawberry Services A/SDKK 39.9m
  2. Edda Group ApSDKK 1.7bn
  3. Vetopia ApSDKK 1.5bn
Net profit
  1. Strawberry Services A/SDKK 5.5m
  2. Edda Group ApS−DKK 87.4m
  3. Vetopia ApS−DKK 361.3m
Equity
  1. Strawberry Services A/SDKK 727k
  2. Edda Group ApS−DKK 38.7m
  3. Vetopia ApSDKK 170.3m
Employees
  1. Strawberry Services A/S6
  2. Edda Group ApS24
  3. Vetopia ApS13

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Nordic Choice Shared Services AS100%
Strawberry Services A/S

Management

4 active registrations

Executive management

Executive management at Strawberry Services A/S
NameRoleAppointed
Trine Lise MarsdalDirector08/09/2017

Board of directors

Board of directors at Strawberry Services A/S
NameRoleAppointed
Torgeir SilsethChair of the board08/09/2017
Trine Lise MarsdalBoard member08/09/2017
Espen Viig SyversenBoard member08/09/2017
Founders
Nordic Choice Shared Services AS

Signing rule: Selskabet tegnes af selskabets direktør og ét bestyrelsesmedlem i forening, af to bestyrelsesmedlemmer i forening eller af den samlede bestyrelse

Address and production units

2 active production units

Vesterbrogade 23
1620 København V

København Municipality · Postcode 1620

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
Strawberry Services A/SVesterbrogade 23, 1620 København V61022838608
Nordic Choice Shared Services A/SLufthavnsboulevarden 6, 2770 Kastrup–1028730353

Purpose

Selskabets formål er at være supportfunktion for hotelkæder, at eje kapitalandele i selskaber med lignende formål samt dermed beslægtet virksomhed

The purpose is quoted from the register in Danish.

Changes year by year

15 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Office administrative and support activities (821000)
20242 changesaccounts 1 · name 1
  • Annual report for 2023 published
  • Name changed from Nordic Choice Shared Services A/S to Strawberry Services A/S
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20181 changeindustry 1
  • Industry changed to Kombinerede administrationsserviceydelser (821100)
20176 changesfounded 1 · management 4 · ownership 1
  • Registered as Nordic Choice Shared Services A/S
  • Torgeir Silseth appointed chair of the board
  • Trine Lise Marsdal appointed director
  • Trine Lise Marsdal appointed board member
  • Espen Viig Syversen appointed board member
  • Nordic Choice Shared Services AS registered as owner (100%)

Related companies

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction