Strategy & Performance, Inc. ApS
Private limited companyCVR 44495651HillerødActive
Strategy & Performance, Inc. ApS is a private limited company, based in Hillerød, active in business and other management consultancy activities, founded in 2023. The company made a loss in both 2024 and 2025, most recently DKK 4,641. Equity fell to DKK 21,932 in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- The loss got smaller: from DKK 13,427 to DKK 4,641 (2024 → 2025).
- Equity fell 17% (2024 → 2025), to DKK 21,932.
Registrations, last 24 months
- 01/01/2025: Industry changed to Business and other management consultancy activities (702000)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2024–2025 · amounts in DKK thousandEquity and net profit
| 2024 | 2025 | Change | |
|---|---|---|---|
| Revenue | not stated | not stated | – |
| Gross profit | 703 | 705 | +0.3% |
| Operating profit (EBIT) | −14 | 1 | +107.9% |
| Profit before tax | −15 | −1 | +95.9% |
| Net profit | −13 | −5 | +65.4% |
| Total assets | 118 | 89 | −24.3% |
| Equity | 27 | 22 | −17.5% |
| Liabilities | 91 | 67 | −26.3% |
| Cash and cash equivalents | 49 | 21 | −57.8% |
| Average number of employees | 2 | 2 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 2 years in a row
Net result has been negative in 2024–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
2 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/12/2024 – 30/11/2025 | 29/05/2026 | The company | PDF not statedXBRL |
| 2024 | 12/12/2023 – 30/11/2024 | 02/06/2025 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
2,370 companies in the databaseComparison with the other companies in business and other management consultancy activities based on the latest financial year.
Industry median: gross profit DKK 1.3m, net profit DKK 170k, equity DKK 974k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 50,327of 69,742 Better than 28% | No. 58,979of 69,964 Better than 16% |
| Same industry and fewer than 20 employees2,220 companies in the comparison | No. 1,394of 2,210 Better than 37% | No. 1,934of 2,219 Better than 13% |
| Companies that are founded within the last five years16,675 companies in the comparison | No. 10,735of 16,627 Better than 35% | No. 12,360of 16,674 Better than 26% |
| All companies of type ApS66,508 companies in the comparison | No. 48,433of 66,379 Better than 27% | No. 55,271of 66,505 Better than 17% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Business and other management consultancy activities- Strategy & Performance, Inc. ApSDKK 705k
- COWI Holding A/SDKK 7bn
- Accenture A/SDKK 1.1bn
- Strategy & Performance, Inc. ApS−DKK 4,641
- COWI Holding A/SDKK 374m
- Accenture A/SDKK 116.1m
- Strategy & Performance, Inc. ApSDKK 21,932
- COWI Holding A/SDKK 2bn
- Accenture A/SDKK 642m
- Strategy & Performance, Inc. ApS2
- COWI Holding A/S12
- Accenture A/S977
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Per Barrett-Eriksen50%
- Sine Barrett-Madsen50%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Per Barrett-Eriksen | Director | 12/12/2023 |
| Sine Barrett-Madsen | Director | 12/12/2023 |
- Founders
- Per Barrett-Eriksen, Sine Barrett-Madsen
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsRådhusstræde 18
3400 Hillerød
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Strategy & Performance, Inc. ApS | Rådhusstræde 18, 3400 Hillerød | 3 | 1029917716 |
Purpose
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
The purpose is quoted from the register in Danish.
Changes year by year
9 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Business and other management consultancy activities (702000)
20241 changeindustry 1
- IndustryIndustry changed to Virksomhedsrådgivning og anden rådgivning om driftsledelse (702200)
20235 changesfounded 1 · management 2 · ownership 2
- FoundedRegistered as Strategy & Performance, Inc. ApS
- ManagementPer Barrett-Eriksen appointed director
- ManagementSine Barrett-Madsen appointed director
- OwnershipPer Barrett-Eriksen registered as owner (50%)
- OwnershipSine Barrett-Madsen registered as owner (50%)
Related companies
Same industry in Hillerød
- aptio group Denmark ApS55 employees
- Applied Management Group ApS27 employees
- DenConnect ApS9 employees
- Qwist & Associates ApS5 employees
- Tom Knudsen ApS5 employees
- Driftsselskab ApS4 employees
Largest in the industry
- COWI Holding A/SDKK 7bn
- Accenture A/SDKK 1.1bn
- Gts Nordic ApSDKK 968.5m
- CODAN Companies ApSDKK 877.7m
- Ferrosan Medical Devices Group A/SDKK 799.1m
- Stibo Complete Group A/SDKK 613.9m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.