Straightforward A/S
Public limited companyCVR 30576578København KActive
Straightforward A/S is a public limited company, based in København K, active in business and other management consultancy activities, founded in 2007. Net profit rose 12% from 2024 to 2025, ending at DKK 5.2m. Equity grew to DKK 14.1m in 2025. 8 other companies in the database are registered at the same address.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 598% (2024 → 2025), to DKK 702k.
- Net profit rose 12% (2024 → 2025), to DKK 5.2m.
- Equity rose 58% (2024 → 2025), to DKK 14.1m.
Employees
- 1 more employees than a year earlier: 2 (08/2026) against 1 (08/2025).
Registrations, last 24 months
- 08/01/2026: Moved to Bredgade 30, 1260 København K
- 01/01/2025: Industry changed to Business and other management consultancy activities (702000)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 476 | 115 | −56 | −13 | 101 | 702 | +598% |
| Operating profit (EBIT) | 476 | 115 | −56 | −13 | 13 | 277 | +1,994.8% |
| Profit before tax | 454 | 1,754 | 160 | −369 | 4,611 | 5,175 | +12.2% |
| Net profit | 454 | 1,730 | 160 | −369 | 4,611 | 5,175 | +12.2% |
| Total assets | 11,147 | 12,633 | 12,264 | 7,526 | 12,253 | 17,563 | +43.3% |
| Equity | 6,126 | 7,587 | 7,747 | 4,336 | 8,946 | 14,121 | +57.8% |
| Liabilities | 5,020 | 5,046 | 4,517 | 3,190 | 3,307 | 3,442 | +4.1% |
| Cash and cash equivalents | 0 | 0 | 0 | 350 | 567 | 995 | +75.5% |
| Average number of employees | – | – | – | – | – | 1 | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 10/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 12/02/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 04/07/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 30/06/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 30/06/2022 | The company | PDF not statedXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 03/05/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
2,370 companies in the databaseComparison with the other companies in business and other management consultancy activities based on the latest financial year.
Industry median: gross profit DKK 1.3m, net profit DKK 170k, equity DKK 974k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 50,395of 69,742 Better than 28% | No. 7,258of 69,964 Better than 90% |
| Same industry and fewer than 20 employees2,220 companies in the comparison | No. 1,397of 2,210 Better than 37% | No. 307of 2,219 Better than 86% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 20,101of 24,791 Better than 19% | No. 5,452of 24,909 Better than 78% |
| All companies of type A/S18,025 companies in the comparison | No. 15,928of 17,786 Better than 10% | No. 7,424of 18,024 Better than 59% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Business and other management consultancy activities- Straightforward A/SDKK 702k
- COWI Holding A/SDKK 7bn
- Accenture A/SDKK 1.1bn
- Straightforward A/SDKK 5.2m
- COWI Holding A/SDKK 374m
- Accenture A/SDKK 116.1m
- Straightforward A/SDKK 14.1m
- COWI Holding A/SDKK 2bn
- Accenture A/SDKK 642m
- Straightforward A/S2
- COWI Holding A/S12
- Accenture A/S977
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- A. Løkke ApS100%
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Lars Peder Løkke | Director | 05/02/2010 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Lars Peder Løkke | Board member | 12/04/2007 |
| Alexander Løkke | Chair of the board | 18/09/2019 |
| Bjarne Bach | Board member | 15/08/2023 |
- Founders
- Jan Rønn, Svend Erik Nees, Gustav Ovesen Madsen, Holger Lundgaard Madsen, Ole Bro Toft, Tage Rækby, Klaus Noe, Johnny Thoralf Løkken, Helge Maagaard, Bent Mølgaard Nielsen, Kjeld Nedergaard Hansen, Preben Nielsen, Arne Bech Poulsen, Torben Andreasen, Tonny Nees, Svend Erik Rosengaard, Kent Lisby Jakobsen, René Rønn, Niels Ole Bro, Poul Bro, JB Holding, Lemvig ApS, CicMik Holding ApS, Måbjerg ApS, Selskabet af 19. Marts 2013 ApS, Graversen ApS, Lpl Holding ApS, Hindsels Agro ApS, Langer Holding ApS, Cartan ApS, Peter Schjøtz Holding ApS, Rom ApS, Sbj Holding Lemvig ApS, K E C Holding A/S, Hesena A/S, B K B 4332 ApS
Former management (7)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Tage Rækby | Board member | 12/04/2007 | 05/02/2010 |
| Tage Rækby | Director | 12/04/2007 | 05/02/2010 |
| Steen Birch Jensen | Chair of the board | 12/04/2007 | 05/02/2010 |
| Jens Peter Langer | Board member | 12/04/2007 | 11/04/2008 |
| Thorkil Løkke | Board member | 05/02/2010 | 18/09/2019 |
| Anne Katrine Løkke Katborg | Board member | 05/02/2010 | 18/09/2019 |
| Troels Bagger Hviid | Board member | 18/09/2019 | 15/08/2023 |
Signing rule: Selskabet tegnes af bestyrelsesformanden i forening med et bestyrelsesmedlem, eller af bestyrelsesformanden i forening med en direktør eller af den samlede bestyrelse.
Address and production units
1 active production unitsBredgade 30
1260 København K
København Municipality · Postcode 1260
Other companies at the address (8)
- Jeudan Projekt & Service A/SElectrical installation
- Jeudan A/SRenting of commercial property
- Rippling Denmark ApSTemporary employment agency activities and other staff provision
- Team One Security ApSPrivate investigation and private security activities
- Syneos Health Denmark ApSResearch and experimental development on natural sciences and engineering
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Straightforward A/S | Bredgade 30, 1260 København K | 2 | 1013250231 |
Purpose
Selskabets formål er, at drive konsulentvirksomhed inden for områderne virksomhedsledelse i relation til virksomhedsplanlægning, organisation, markedsføring, effektivisering, internationalisering, økonomistyring, kapitalrejsning, samt formueplacering af egne midler.
The purpose is quoted from the register in Danish.
Changes year by year
40 registered events20262 changesaccounts 1 · address 1
- AccountsAnnual report for 2025 published
- AddressMoved to Bredgade 30, 1260 København K
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Business and other management consultancy activities (702000)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20233 changesmanagement 2 · accounts 1
- ManagementBjarne Bach appointed board member
- ManagementTroels Bagger Hviid stepped down as board member
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20212 changesaddress 1 · accounts 1
- AddressMoved to Cort Adelers Gade 19A, 3. tv, 8200 Aarhus N
- AccountsAnnual report for 2020 published
201911 changesaddress 2 · name 1 · capital 1 · management 4 · industry 1 · ownership 2
- AddressMoved to Søhusvej 42, Møborg, 7660 Bækmarksbro
- AddressMoved to Nørrebrogade 22, 1. e, 8000 Aarhus C
- NameName changed from INVEST II A/S to Straightforward A/S
- CapitalShare capital changed from 3,500,000 DKK to 400,000 DKK
- ManagementTroels Bagger Hviid appointed board member
- ManagementAlexander Løkke appointed chair of the board
- ManagementAnne Katrine Løkke Katborg stepped down as board member
- ManagementThorkil Løkke stepped down as board member
- IndustryIndustry changed to Virksomhedsrådgivning og anden rådgivning om driftsledelse (702200)
- OwnershipA. Løkke ApS registered as owner (100%)
- OwnershipLPL HOLDING ApS is no longer registered as owner
20161 changeaddress 1
- AddressMoved to Søhusvej 42, Møborg, 7660 Bækmarksbro
20108 changesaddress 1 · name 1 · management 6
- AddressMoved to Søhusvej 42, Møborg, 7660 Bækmarksbro
- NameName changed from LIDENLUND INVEST II 2007 A/S to INVEST II A/S
- ManagementAnne Katrine Løkke Katborg appointed board member
- ManagementThorkil Løkke appointed board member
- ManagementLars Peder Løkke appointed director
- ManagementTage Rækby stepped down as director
- ManagementSteen Birch Jensen stepped down as chair of the board
- ManagementTage Rækby stepped down as board member
20091 changeownership 1
- OwnershipLPL HOLDING ApS registered as owner (100%)
20082 changesaddress 1 · management 1
- AddressMoved to Grønningen 35, 7620 Lemvig
- ManagementJens Peter Langer stepped down as board member
20076 changesfounded 1 · management 5
- FoundedRegistered as LIDENLUND INVEST II 2007 A/S
- ManagementJens Peter Langer appointed board member
- ManagementLars Peder Løkke appointed board member
- ManagementTage Rækby appointed director
- ManagementSteen Birch Jensen appointed chair of the board
- ManagementTage Rækby appointed board member
Related companies
Same industry in København
- Accenture A/S977 employees
- Gts Nordic ApS582 employees
- Copenhagen Infrastructure Partners P/S353 employees
- Rambøll Management Consulting A/S352 employees
- Remote Technology ApS326 employees
- BioCirc Group ApS235 employees
Same people in management
- Danish Crown A/Svia Arne Bech Poulsen
- Dansk Landbrugs Grovvareselskab A.m.b.a.via Arne Bech Poulsen
- Danish Agro A.m.b.a.via Tage Rækby
- Hatting A/Svia Arne Bech Poulsen
- dan-alu a/svia Jens Peter Langer
- Ess-food A/Svia Arne Bech Poulsen
Largest in the industry
- COWI Holding A/SDKK 7bn
- Accenture A/SDKK 1.1bn
- Gts Nordic ApSDKK 968.5m
- CODAN Companies ApSDKK 877.7m
- Ferrosan Medical Devices Group A/SDKK 799.1m
- Stibo Complete Group A/SDKK 613.9m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.