Squarely ApS
Private limited companyCVR 39051745København SVActive
Squarely ApS is a private limited company, based in København SV, active in industrial design and fashion design, founded in 2017. The company made a loss in both 2024 and 2025, most recently DKK 289k. Equity fell to DKK 150k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- The loss got smaller: from DKK 378k to DKK 289k (2024 → 2025).
- Equity fell 45% (2024 → 2025), to DKK 150k.
Management and owners, last 24 months
- New in management: Heidi Rosendal Larsen (chair of the board, 12/03/2025) and Agnieszka Krystyna Jacobs (deputy chair, 12/03/2025).
- Stepped down: Allan Tange (board member, 22/06/2026), Agnieszka Krystyna Jacobs (chair of the board, 11/03/2025) and Jørn Hamdorf (board member, 22/06/2026) (+3).
- New owners registered: Rombach Holding ApS (18/06/2026).
Registrations, last 24 months
- 01/01/2025: Industry changed to Industrial design and fashion design (741100)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2018–2025 · amounts in DKK thousandEquity and net profit
| 2018 | 2019 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −17 | −21 | 181 | 410 | 414 | +1% |
| Operating profit (EBIT) | −17 | −21 | −903 | −371 | −266 | +28.2% |
| Profit before tax | −18 | −21 | −915 | −378 | −289 | +23.5% |
| Net profit | −18 | −21 | −915 | −378 | −289 | +23.5% |
| Total assets | 8 | 489 | 1,105 | 748 | 777 | +3.9% |
| Equity | −18 | 1 | 650 | 271 | 150 | −44.7% |
| Liabilities | 26 | 488 | 455 | 477 | 628 | +31.6% |
| Cash and cash equivalents | 5 | 489 | 542 | 312 | 265 | −15.2% |
| Average number of employees | 1 | – | 2 | 2 | 2 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2018, 2019, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2020, 2021, 2022 (changed financial year or not filed).
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 5 years in a row
Net result has been negative in 2018–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
Equity fell sharply
Equity fell 45% from 2024 to 2025 (DKK 271k to DKK 150k).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
5 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 24/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/10/2023 – 30/09/2024 | 27/06/2025 | The company | PDFXBRL |
| 2023 | 01/10/2022 – 30/09/2023 | 03/04/2024 | The company | PDFXBRL |
| 2019 | 01/10/2018 – 30/09/2019 | 24/03/2020 | The company | PDFXBRL |
| 2018 | 01/11/2017 – 30/09/2018 | 27/02/2019 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
226 companies in the databaseComparison with the other companies in industrial design and fashion design based on the latest financial year.
Industry median: gross profit DKK 1.7m, net profit DKK 142k, equity DKK 987k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 55,798of 69,742 Better than 20% | No. 52,583of 69,964 Better than 25% |
| Same industry and fewer than 20 employees200 companies in the comparison | No. 151of 200 Better than 25% | No. 141of 200 Better than 30% |
| Companies that are between 5 and 14 years old33,679 companies in the comparison | No. 28,255of 33,579 Better than 16% | No. 25,063of 33,678 Better than 26% |
| All companies of type ApS66,508 companies in the comparison | No. 53,679of 66,379 Better than 19% | No. 48,697of 66,505 Better than 27% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Industrial design and fashion design- Squarely ApSDKK 414k
- Muuto A/SDKK 309.3m
- Maileg ApSDKK 134.6m
- Squarely ApS−DKK 289k
- Muuto A/SDKK 106.2m
- Maileg ApSDKK 93.6m
- Squarely ApSDKK 150k
- Muuto A/SDKK 473.1m
- Maileg ApSDKK 182m
- Squarely ApS3
- Muuto A/S140
- Maileg ApS37
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Allan Tange Holding ApS10%
- ASZ Holding ApS66.67%
- Rombach Holding ApS10%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Agnieszka Krystyna Jacobs | CEO | 01/11/2017 |
- Founders
- Agnieszka Krystyna Jacobs, Iris Maritta Nehring Madsen
Former management (8)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Iris Maritta Nehring Madsen | Director | 01/11/2017 | 14/09/2018 |
| Allan Tange | Board member | 17/09/2019 | 22/06/2026 |
| Jakob Mikkel Bo Dyhr Hansen | Board member | 17/09/2019 | 19/01/2022 |
| Agnieszka Krystyna Jacobs | Chair of the board | 17/09/2019 | 11/03/2025 |
| Jørn Hamdorf | Board member | 04/07/2024 | 22/06/2026 |
| Heidi Rosendal Larsen | Board member | 04/07/2024 | 11/03/2025 |
| Heidi Rosendal Larsen | Chair of the board | 12/03/2025 | 22/06/2026 |
| Agnieszka Krystyna Jacobs | Deputy chair | 12/03/2025 | 22/06/2026 |
Signing rule: Virksomheden tegnes af direktionen.
Address and production units
1 active production unitsBen Websters Vej 14
2450 København SV
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Squarely ApS | Ben Websters Vej 14, 2. 13, 2450 København SV | 3 | 1022975699 |
Purpose
Virksomhedens formål er at sælge bæredygtige produkter til altaner, terrasser og lejligheder, med fokus på nem plantedyrkning i byen.
The purpose is quoted from the register in Danish.
Changes year by year
42 registered events20266 changesaccounts 1 · management 4 · ownership 1
- AccountsAnnual report for 2025 published
- ManagementHeidi Rosendal Larsen stepped down as chair of the board
- ManagementAgnieszka Krystyna Jacobs stepped down as deputy chair
- ManagementJørn Hamdorf stepped down as board member
- ManagementAllan Tange stepped down as board member
- OwnershipRombach Holding ApS registered as owner (10%)
20256 changesaccounts 1 · management 4 · industry 1
- AccountsAnnual report for 2024 published
- ManagementHeidi Rosendal Larsen appointed chair of the board
- ManagementAgnieszka Krystyna Jacobs appointed deputy chair
- ManagementHeidi Rosendal Larsen stepped down as board member
- ManagementAgnieszka Krystyna Jacobs stepped down as chair of the board
- IndustryIndustry changed to Industrial design and fashion design (741100)
20243 changesmanagement 2 · accounts 1
- ManagementJørn Hamdorf appointed board member
- ManagementHeidi Rosendal Larsen appointed board member
- AccountsAnnual report for 2023 published
20231 changecapital 1
- CapitalShare capital changed from 40,000 DKK to 44,444 DKK
20221 changemanagement 1
- ManagementJakob Mikkel Bo Dyhr Hansen stepped down as board member
20211 changeaddress 1
- AddressMoved to Ben Websters Vej 14, 2. 13, 2450 København SV
20201 changeaccounts 1
- AccountsAnnual report for 2019 published
201916 changesname 1 · capital 2 · ownership 9 · management 3 · accounts 1
- NameName changed from Squarely IVS to Squarely ApS
- CapitalShare capital changed from 11 DKK to 40,000 DKK
- OwnershipALLAN TANGE HOLDING ApS registered as owner (10%)
- OwnershipASZ Holding ApS registered as owner (66.67%)
- CapitalShare capital changed from 10 DKK to 11 DKK
- ManagementAgnieszka Krystyna Jacobs appointed chair of the board
- ManagementAllan Tange appointed board member
- ManagementJakob Mikkel Bo Dyhr Hansen appointed board member
- OwnershipASZ Holding ApS registered as owner (66.67%)
- OwnershipASZ Holding ApS is no longer registered as owner
- OwnershipALLAN TANGE HOLDING ApS registered as owner (10%)
- OwnershipALLAN TANGE HOLDING ApS is no longer registered as owner
- OwnershipASZ Holding ApS is no longer registered as owner
- OwnershipASZ Holding ApS registered as owner (100%)
- OwnershipAgnieszka Krystyna Jacobs is no longer registered as owner
- AccountsAnnual report for 2018 published
20182 changesmanagement 1 · ownership 1
- ManagementIris Maritta Nehring Madsen stepped down as director
- OwnershipIris Maritta Nehring Madsen is no longer registered as owner
20175 changesfounded 1 · management 2 · ownership 2
- FoundedRegistered as Squarely IVS
- ManagementAgnieszka Krystyna Jacobs appointed ceo
- ManagementIris Maritta Nehring Madsen appointed director
- OwnershipAgnieszka Krystyna Jacobs registered as owner (100%)
- OwnershipIris Maritta Nehring Madsen registered as owner (25%)
Related companies
Same industry in København
- Muuto A/S140 employees
- Arhoj ApS60 employees
- Vipp A/S56 employees
- Munthe A/S45 employees
- Frama ApS40 employees
- Julie Sandlau A/S36 employees
Same people in management
- Velliv, Pension & Livsforsikring A/Svia Heidi Rosendal Larsen
- Officeguru A/Svia Jakob Mikkel Bo Dyhr Hansen
- Testhuset A/Svia Allan Tange
- Rose Holm A/Svia Heidi Rosendal Larsen
- Nyhavn 14 ApSvia Jakob Mikkel Bo Dyhr Hansen
- Gorms Pizza Tivoli Food Hall ApSvia Jakob Mikkel Bo Dyhr Hansen
Largest in the industry
- Muuto A/SDKK 309.3m
- Maileg ApSDKK 134.6m
- Vipp A/SDKK 73.4m
- Fusion ApSDKK 50.1m
- By ACRE ApsDKK 42.4m
- Arhoj ApSDKK 40.6m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.