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Sports Innovation A/S

Public limited companyCVR 37851191København KActive

Sports Innovation A/S is a public limited company, based in København K, active in computer programming activities, founded in 2016. Equity was negative at the end of 2025 (−DKK 1.9m). The company made a loss in both 2024 and 2025, most recently DKK 1.2m.

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Key figures · financial year 2025

Gross profitDKK 45,798−94.8% vs. 2024
Net profit−DKK 1.2m−56% vs. 2024
Equity−DKK 1.9m−176.8% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 95% (2024 → 2025), to DKK 45,798.
  • The loss grew: from DKK 764k to DKK 1.2m (2024 → 2025).

Employees

  • 1 fewer employees than a year earlier: 2 (07/2026) against 3 (07/2025).

Registrations, last 24 months

  • 07/11/2024: Share capital changed from 741,130 DKK to 911,600 DKK

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 2m−DKK 1.8m−DKK 1.6m−DKK 1.4m−DKK 1.2m−DKK 1m−DKK 800k−DKK 600k−DKK 400k−DKK 200kDKK 0202020212022202320242025
EquityNet profit
Financial figures for Sports Innovation A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit3147651,08240588746−94.8%
Operating profit (EBIT)−1,210−405101−970−310−1,199−287.2%
Profit before tax−1,246−42774−1,004−504−1,413−180.4%
Net profit−980−34154−789−764−1,193−56%
Total assets1,3181,1661,9512,3622,5902,288−11.6%
Equity−198−539−485−1,274−675−1,867−176.8%
Liabilities1,5161,7052,4363,6363,2654,156+27.3%
Cash and cash equivalents5128305310272324+19%
Average number of employees3233220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5m202020212022202320242025
Gross profitMedian, the industry (1,661 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 1.9m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 3 years in a row

    Net result has been negative in 2023–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Sports Innovation A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202518/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202420/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202330/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202229/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202130/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202001/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
011223308/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

1,661 companies in the database

Comparison with the other companies in computer programming activities based on the latest financial year.

Gross profitDKK 45,798No. 1454 of 1,656
Better than 12% of the companies in the industry
Equity−DKK 1.9mNo. 1517 of 1,661
Better than 9% of the companies in the industry
Number of employees2No. 1027 of 1,661
Better than 38% of the companies in the industry

Industry median: gross profit DKK 2.6m, net profit DKK 93,491, equity DKK 1m, 4 employees.

DKK 100kDKK 978kDKK 9.6mDKK 93.7mDKK 428.6m
Distribution of gross profit for 1,474 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 61,917of 69,742
Better than 11%
No. 68,152of 69,964
Better than 3%
Same industry and fewer than 20 employees1,365 companies in the comparison
No. 1,175of 1,363
Better than 14%
No. 1,255of 1,365
Better than 8%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 30,647of 33,588
Better than 9%
No. 32,439of 33,687
Better than 4%
All companies of type A/S18,025 companies in the comparison
No. 16,525of 17,786
Better than 7%
No. 17,498of 18,024
Better than 3%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Computer programming activities
Gross profit
  1. Sports Innovation A/SDKK 45,798
  2. Stibo Systems A/SDKK 916.6m
  3. Trackunit ApSDKK 897.1m
Net profit
  1. Sports Innovation A/S−DKK 1.2m
  2. Stibo Systems A/SDKK 155.9m
  3. Trackunit ApSDKK 206.3m
Equity
  1. Sports Innovation A/S−DKK 1.9m
  2. Stibo Systems A/SDKK 309.7m
  3. Trackunit ApSDKK 1.7bn
Employees
  1. Sports Innovation A/S2
  2. Stibo Systems A/S201
  3. Trackunit ApS249

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Pmg Group A/S50%
  • Martin Svensson15%
  • TMP Ventures Holding ApS20%
Sports Innovation A/S

Management

4 active registrations

Executive management

Executive management at Sports Innovation A/S
NameRoleAppointed
Morten Munk MarcussenDirector01/07/2016

Board of directors

Board of directors at Sports Innovation A/S
NameRoleAppointed
Martin SvenssonBoard member10/01/2020
Morten OlsenChair of the board03/10/2022
Mikael StrungeBoard member03/10/2022
Founders
Venture Advisory ApS, Pmg Group A/S
Former management (3)
Former management at Sports Innovation A/S
NameRoleAppointedResigned
Morten OlsenBoard member01/07/201602/10/2022
Morten Munk MarcussenBoard member01/07/201610/01/2020
Thomas Høgh MarschallChair of the board01/07/201603/10/2022

Signing rule: Selskabet tegnes af direktøren i forening med formanden for bestyrelsen eller af formanden og 1 bestyrelsesmedlem i forening.  

Address and production units

1 active production units

Vimmelskaftet 49
1161 København K

København Municipality · Postcode 1161

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
Sports Innovation A/SVimmelskaftet 49, 2, 1161 København K21021568712

Purpose

2.1 Selskabets formål er at eje kapitalandele i dattervirksomheder, udvikling af software og dataunder-støttede sports applikationer samt enhver aktivitet, der efter bestyrelses skøn står i forbindelse hermed.

The purpose is quoted from the register in Danish.

Changes year by year

31 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
20242 changescapital 1 · accounts 1
  • Share capital changed from 741,130 DKK to 911,600 DKK
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20228 changesaddress 1 · management 4 · accounts 1 · ownership 2
  • Moved to Vimmelskaftet 49, 2, 1161 København K
  • Morten Olsen appointed chair of the board
  • Mikael Strunge appointed board member
  • Thomas Høgh Marschall stepped down as chair of the board
  • Morten Olsen stepped down as board member
  • Annual report for 2021 published
  • TMP Ventures Holding ApS registered as owner (20%)
  • Venture Advisory ApS is no longer registered as owner
20211 changeaccounts 1
  • Annual report for 2020 published
20208 changescapital 3 · management 2 · ownership 3
  • Share capital changed from 740,000 DKK to 741,130 DKK
  • Share capital changed from 680,000 DKK to 740,000 DKK
  • Share capital changed from 500,000 DKK to 680,000 DKK
  • Martin Svensson appointed board member
  • Morten Munk Marcussen stepped down as board member
  • Martin Svensson registered as owner (15%)
  • V.N. Holding ApS is no longer registered as owner
  • Martin Svensson is no longer registered as owner
20192 changesownership 2
  • Martin Svensson registered as owner (25%)
  • V.N. Holding ApS registered as owner (5%)
20167 changesfounded 1 · management 4 · ownership 2
  • Registered as Sports Innovation A/S
  • Morten Olsen appointed board member
  • Morten Munk Marcussen appointed director
  • Morten Munk Marcussen appointed board member
  • Thomas Høgh Marschall appointed chair of the board
  • Venture Advisory ApS registered as owner (25%)
  • PMG GROUP A/S registered as owner (50%)

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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