Sports Content ApS
Private limited companyCVR 42457450Aarhus CActive
Sports Content ApS is a private limited company, based in Aarhus C, active in publishing of journals and periodicals, founded in 2021. Equity was negative at the end of 2025 (−DKK 8m). The company made a loss in both 2024 and 2025, most recently DKK 3.5m. 8 other companies in the database are registered at the same address.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- The loss grew: from DKK 2.8m to DKK 3.5m (2024 → 2025).
Employees
- 2 more employees than a year earlier: 15 (07/2026) against 13 (07/2025).
Management and owners, last 24 months
- No longer registered as owner: Mikkel Walde Holding ApS (10/07/2026).
Registrations, last 24 months
- 10/07/2026: Share capital changed from 90,600 DKK to 120,600 DKK
- 26/05/2026: Share capital changed from 81,225 DKK to 90,600 DKK
- 28/03/2026: Moved to Universitetsbyen 71, 8000 Aarhus C
- 28/03/2025: Share capital changed from 69,639 DKK to 81,225 DKK
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2025 · amounts in DKK thousandEquity and net profit
| 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −651 | −392 | −8 | −19 | 450 | +2,475.4% |
| Operating profit (EBIT) | −1,206 | −1,822 | −1,649 | −2,730 | −3,316 | −21.5% |
| Profit before tax | −1,219 | −1,886 | −1,808 | −2,826 | −3,456 | −22.3% |
| Net profit | −1,219 | −1,886 | −1,808 | −2,826 | −3,456 | −22.3% |
| Total assets | 266 | 366 | 1,461 | 580 | 795 | +37.1% |
| Equity | −1,179 | −3,053 | −2,961 | −5,787 | −7,992 | −38.1% |
| Liabilities | 1,445 | 3,419 | 4,422 | 6,366 | 8,787 | +38% |
| Cash and cash equivalents | 111 | 66 | 848 | 47 | 534 | +1,030.9% |
| Average number of employees | 1 | 2 | 5 | 6 | 9 | +50% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 8m at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 5 years in a row
Net result has been negative in 2021–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
5 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 05/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 09/05/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 24/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 28/06/2023 | The company | PDFXBRL |
| 2021 | 10/06/2021 – 31/12/2021 | 05/08/2022 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
76 companies in the databaseComparison with the other companies in publishing of journals and periodicals based on the latest financial year.
Industry median: gross profit DKK 3.6m, net profit DKK 181k, equity DKK 1.5m, 6 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 55,165of 69,742 Better than 21% | No. 69,488of 69,964 Better than 1% |
| Same industry and fewer than 20 employees57 companies in the comparison | No. 44of 57 Better than 23% | No. 57of 57 Better than 0% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 27,994of 33,588 Better than 17% | No. 33,287of 33,687 Better than 1% |
| All companies of type ApS66,508 companies in the comparison | No. 53,068of 66,379 Better than 20% | No. 66,032of 66,505 Better than 1% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Publishing of journals and periodicals- Sports Content ApSDKK 450k
- Berlingske Media A/SDKK 397.2m
- Bonnier Publications A/SDKK 202m
- Sports Content ApS−DKK 3.5m
- Berlingske Media A/SDKK 63m
- Bonnier Publications A/SDKK 16.5m
- Sports Content ApS−DKK 8m
- Berlingske Media A/SDKK 144m
- Bonnier Publications A/SDKK 43.4m
- Sports Content ApS15
- Berlingske Media A/S457
- Bonnier Publications A/S288
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Morten Majdall Petersen50%
- Mr. White Holding ApS33.33%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Allan Hvid | Director | 10/06/2021 |
- Founders
- Mikkel Walde Holding ApS, Mr. White Holding ApS
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Mikkel Walde | Director | 10/06/2021 | 31/01/2023 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsUniversitetsbyen 71
8000 Aarhus C
Aarhus Municipality · Postcode 8000
Other companies at the address (8)
- Musikundervisning.dk ApSCultural education
- Lex Futura A/SBusiness and other management consultancy activities
- Prduct ApSOther distribution of media content
- Vokalo ApSManufacture of communication equipment
- QVersion ApSManufacture of irradiation, electromedical and electrotherapeutic equipment
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Sports Content ApS | Universitetsbyen 71, 8000 Aarhus C | 15 | 1027250307 |
Purpose
Selskabets formål er at producere indhold, formidle og drive digitale medier med fokus på nyheder samt deraf afledte forretningsområder.
The purpose is quoted from the register in Danish.
Changes year by year
30 registered events20265 changescapital 2 · ownership 1 · accounts 1 · address 1
- CapitalShare capital changed from 90,600 DKK to 120,600 DKK
- OwnershipMIKKEL WALDE HOLDING ApS is no longer registered as owner
- AccountsAnnual report for 2025 published
- CapitalShare capital changed from 81,225 DKK to 90,600 DKK
- AddressMoved to Universitetsbyen 71, 8000 Aarhus C
20252 changesaccounts 1 · capital 1
- AccountsAnnual report for 2024 published
- CapitalShare capital changed from 69,639 DKK to 81,225 DKK
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
202311 changesaddress 1 · capital 1 · ownership 7 · accounts 1 · management 1
- AddressMoved to Hveensgade 1, 1, 8000 Aarhus C
- CapitalShare capital changed from 52,000 DKK to 69,639 DKK
- OwnershipMIKKEL WALDE HOLDING ApS registered as owner (20%)
- OwnershipMr. White Holding ApS registered as owner (33.33%)
- OwnershipMorten Majdall Petersen registered as owner (50%)
- OwnershipMr. White Holding ApS is no longer registered as owner
- OwnershipMIKKEL WALDE HOLDING ApS is no longer registered as owner
- OwnershipMr. White Holding ApS registered as owner (50%)
- OwnershipMr. White Holding ApS is no longer registered as owner
- AccountsAnnual report for 2022 published
- ManagementMikkel Walde stepped down as director
20224 changesaccounts 1 · capital 1 · ownership 2
- AccountsAnnual report for 2021 published
- CapitalShare capital changed from 40,000 DKK to 52,000 DKK
- OwnershipMIKKEL WALDE HOLDING ApS registered as owner (33.33%)
- OwnershipMIKKEL WALDE HOLDING ApS is no longer registered as owner
20217 changesaddress 2 · founded 1 · management 2 · ownership 2
- AddressMoved to M.P. Bruuns Gade 22, 1. th, 8000 Aarhus C
- AddressMoved to M.P. Bruuns Gade 22, 1. th, 8000 Aarhus C
- FoundedRegistered as Sports Content ApS
- ManagementMikkel Walde appointed director
- ManagementAllan Hvid appointed director
- OwnershipMIKKEL WALDE HOLDING ApS registered as owner (33.33%)
- OwnershipMr. White Holding ApS registered as owner (50%)
Related companies
Same people in management
- Aalborg Boldspilklub A/Svia Morten Majdall Petersen
- Ecit Solutions A/Svia Mikkel Walde
- 25syv A/Svia Morten Majdall Petersen
- Aarhus Fremad Fodbold ApSvia Morten Majdall Petersen
- ECIT Automate ApSvia Mikkel Walde
- Xtracon A/Svia Mikkel Walde
Largest in the industry
- Berlingske Media A/SDKK 397.2m
- Bonnier Publications A/SDKK 202m
- Aller Media A/SDKK 162.1m
- Story House Egmont A/SDKK 103.7m
- Teknologiens Mediehus A/SDKK 61.1m
- Jobindex Media A/SDKK 30.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.