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SportLive A/S

Public limited companyCVR 30088689BrøndbyActive

SportLive A/S is a public limited company, based in Brøndby, active in television programming, publishing and distribution of visual recordings, founded in 2006. After a loss in 2024, the company made a profit of DKK 153k in 2025. Measured by gross profit, it ranks no. 9 of 29 companies in the industry in the database. With 9 employees, the company is about 5 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 5.6m+14.5% vs. 2024
Net profitDKK 153k+153.6% vs. 2024
EquityDKK 2.3m+7.1% vs. 2024
Employees9latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 15% (2024 → 2025), to DKK 5.6m.
  • Net profit went from a loss of DKK 285k to a profit of DKK 153k (2024 → 2025).
  • Equity rose 7% (2024 → 2025), to DKK 2.3m.

Management and owners, last 24 months

  • New in management: Jens Rohde (board member, 02/01/2025), Flemming Kjellerup (board member, 02/01/2025) and Jens Blomgren-Hansen (chair of the board, 02/01/2025).
  • Stepped down: Martin Lynge Vesth (board member, 02/01/2025), Claus Michael Jahn (board member, 02/01/2025) and Torben Klitbo (chair of the board, 02/01/2025).

Registrations, last 24 months

  • 02/01/2025: Name changed from F3 MEDIA GROUP A/S to SportLive A/S
  • 01/01/2025: Industry changed to Television programming, publishing and distribution of visual recordings (602000)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5m202020212022202320242025
EquityNet profit
Financial figures for SportLive A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit4,1563,9823,1215,6974,9035,615+14.5%
Operating profit (EBIT)29337−3781,074−207607+393.8%
Profit before tax24917−450853−316201+163.5%
Net profit1942−352649−285153+153.6%
Total assets7,2407,4366,5977,3397,9808,556+7.2%
Equity2,1382,1401,7882,4372,1522,305+7.1%
Liabilities4,9435,2184,8104,9025,8286,225+6.8%
Cash and cash equivalents558817010––
Average number of employees444497−22.2%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6m202020212022202320242025
Gross profitMedian, the industry (31 companies)

Annual reports

6 financial years
Annual reports for SportLive A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202510/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202415/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202317/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202203/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202108/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202029/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246810121409/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

31 companies in the database

Comparison with the other companies in television programming, publishing and distribution of visual recordings based on the latest financial year.

Gross profitDKK 5.6mNo. 9 of 29
Better than 71% of the companies in the industry
EquityDKK 2.3mNo. 13 of 31
Better than 60% of the companies in the industry
Number of employees9No. 12 of 31
Better than 63% of the companies in the industry

Industry median: gross profit DKK 1.5m, net profit DKK 28,149, equity DKK 532k, 2 employees.

DKK 100kDKK 656kDKK 4.3mDKK 28.2mDKK 98.8mHere
Distribution of gross profit for 26 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 11,631of 69,742
Better than 83%
No. 22,548of 69,964
Better than 68%
Same industry and fewer than 20 employees25 companies in the comparison
No. 4of 24
Better than 87%
No. 7of 25
Better than 75%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 9,048of 24,791
Better than 64%
No. 13,813of 24,909
Better than 45%
All companies of type A/S18,025 companies in the comparison
No. 11,474of 17,786
Better than 35%
No. 14,133of 18,024
Better than 22%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Television programming, publishing and distribution of visual recordings
Gross profit
  1. SportLive A/SDKK 5.6m
  2. Viaplay Group Denmark A/SDKK 184.9m
  3. Viaplay Group Denmark Sport A/SDKK 118m
Net profit
  1. SportLive A/SDKK 153k
  2. Viaplay Group Denmark A/SDKK 89.8m
  3. Viaplay Group Denmark Sport A/SDKK 11m
Equity
  1. SportLive A/SDKK 2.3m
  2. Viaplay Group Denmark A/SDKK 132.9m
  3. Viaplay Group Denmark Sport A/SDKK 68.2m
Employees
  1. SportLive A/S9
  2. Viaplay Group Denmark A/S117
  3. Viaplay Group Denmark Sport A/S199

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • K2 Media Sport ApS33.33%
  • Taroq Holding ApS10%
  • CaMiJa Holding ApS10%
  • Thomas Bigum Holding ApS10%
  • Jens Blomgren-Hansen20%
SportLive A/S

Management

4 active registrations

Executive management

Executive management at SportLive A/S
NameRoleAppointed
Flemming KjellerupDirector06/06/2013

Board of directors

Board of directors at SportLive A/S
NameRoleAppointed
Jens RohdeBoard member02/01/2025
Flemming KjellerupBoard member02/01/2025
Jens Blomgren-HansenChair of the board02/01/2025
Auditor
Pryds Statsautoriseret Revisionsfirma
Founders
K2 Media ApS, Flemming Rosenkrantz Holding ApS
Former management (11)
Former management at SportLive A/S
NameRoleAppointedResigned
Søren Christian WissingBoard member15/12/200630/01/2007
Flemming KjellerupBoard member15/12/200601/08/2019
Mads FreundBoard member30/01/200715/03/2010
Kenn RigholtBoard member28/02/200818/11/2008
Flemming Olaf RosenkrantzBoard member28/02/200811/12/2018
Jens Blomgren-HansenChair of the board28/02/200811/12/2018
Flemming Olaf RosenkrantzDirector18/11/200806/06/2013
Martin Lynge VesthBoard member11/12/201802/01/2025
Claus Michael JahnBoard member11/12/201802/01/2025
Claus Noel Vermund Bretton-MeyerChair of the board01/08/201910/06/2024
Torben KlitboChair of the board10/06/202402/01/2025

Signing rule: Selskabet tegnes af formanden for bestyrelsen i forening med en direktør eller af 2 bestyrelsesmedlemmer i forening.

Address and production units

1 active production units

Korsdalsvej 135
2605 Brøndby

Brøndby Municipality · Postcode 2605

Other companies at the address (4)

Production units
Production unitAddressEmployeesP number
SportLive A/SKorsdalsvej 135, 2605 Brøndby91012853617

Purpose

Selskabets formål er at drive en eller flere TV-kanaler, kommercialisere sportsbegivenheder i form af TV-rettigheder, sponsorarbejde samt anden virksomhed, som efter bestyrelsens skøn er beslægtet hermed.

The purpose is quoted from the register in Danish.

Changes year by year

54 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20259 changesaccounts 1 · name 1 · management 6 · industry 1
  • Annual report for 2024 published
  • Name changed from F3 MEDIA GROUP A/S to SportLive A/S
  • Jens Blomgren-Hansen appointed chair of the board
  • Flemming Kjellerup appointed board member
  • Jens Rohde appointed board member
  • Torben Klitbo stepped down as chair of the board
  • Martin Lynge Vesth stepped down as board member
  • Claus Michael Jahn stepped down as board member
  • Industry changed to Television programming, publishing and distribution of visual recordings (602000)
20244 changesaccounts 1 · management 2 · ownership 1
  • Annual report for 2023 published
  • Torben Klitbo appointed chair of the board
  • Claus Noel Vermund Bretton-Meyer stepped down as chair of the board
  • Jens Blomgren-Hansen registered as owner (20%)
20231 changeaccounts 1
  • Annual report for 2022 published
20222 changesaccounts 1 · ownership 1
  • Annual report for 2021 published
  • Thomas Bigum Holding ApS registered as owner (10%)
20211 changeaccounts 1
  • Annual report for 2020 published
20192 changesmanagement 2
  • Claus Noel Vermund Bretton-Meyer appointed chair of the board
  • Flemming Kjellerup stepped down as board member
201812 changesownership 8 · management 4
  • Claus Michael Jahn is no longer registered as owner
  • Martin Lynge Vesth appointed board member
  • Claus Michael Jahn appointed board member
  • Jens Blomgren-Hansen stepped down as chair of the board
  • Flemming Olaf Rosenkrantz stepped down as board member
  • Taroq Holding ApS registered as owner (10%)
  • Claus Michael Jahn registered as owner (10%)
  • CaMiJa Holding ApS registered as owner (10%)
  • FREUND FINANS ApS is no longer registered as owner
  • FLEMMING ROSENKRANTZ HOLDING ApS is no longer registered as owner
  • K2 MEDIA SPORT ApS registered as owner (33.33%)
  • K2 MEDIA SPORT ApS is no longer registered as owner
20171 changeindustry 1
  • Industry changed to Television programming, publishing and distribution of visual recordings (602000)
20132 changesmanagement 2
  • Flemming Kjellerup appointed director
  • Flemming Olaf Rosenkrantz stepped down as director
20101 changemanagement 1
  • Mads Freund stepped down as board member
20091 changename 1
  • Name changed from F3 SPORTSBRANDING A/S to F3 MEDIA GROUP A/S
20087 changesaddress 1 · management 5 · industry 1
  • Moved to Korsdalsvej 135, 2605 Brøndby
  • Flemming Olaf Rosenkrantz appointed director
  • Kenn Righolt stepped down as board member
  • Jens Blomgren-Hansen appointed chair of the board
  • Flemming Olaf Rosenkrantz appointed board member
  • Kenn Righolt appointed board member
  • Industry changed to Planning and design of advertising campaigns (731110)
20075 changesaddress 1 · name 1 · management 2 · ownership 1
  • Moved to Skodsborgvej 188, Søllerød, 2850 Nærum
  • Name changed from SPORTSMIND A/S to F3 SPORTSBRANDING A/S
  • Mads Freund appointed board member
  • Søren Christian Wissing stepped down as board member
  • K2 MEDIA SPORT ApS registered as owner (100%)
20065 changesfounded 1 · management 2 · ownership 2
  • Registered as SPORTSMIND A/S
  • Flemming Kjellerup appointed board member
  • Søren Christian Wissing appointed board member
  • FREUND FINANS ApS registered as owner (10%)
  • FLEMMING ROSENKRANTZ HOLDING ApS registered as owner (33.33%)

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction