Sport Direct Sønderborg ApS
Private limited companyCVR 39798050SønderborgActive
Sport Direct Sønderborg ApS is a private limited company, based in Sønderborg, active in wholesale of bicycles, sports goods and pleasure boats, founded in 2018. The latest net result (2025) was DKK 379k.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesEmployees
- 1 more employees than a year earlier: 5 (07/2026) against 4 (07/2025).
Management and owners, last 24 months
- Stepped down: Henrik Rohleder (board member, 06/02/2025).
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2025–2025 · amounts in DKK thousand| 2025 | Change | |
|---|---|---|
| Revenue | not stated | – |
| Gross profit | 2,277 | – |
| Operating profit (EBIT) | 502 | – |
| Profit before tax | 488 | – |
| Net profit | 379 | – |
| Total assets | 2,583 | – |
| Equity | 705 | – |
| Liabilities | 1,800 | – |
| Cash and cash equivalents | 886 | – |
| Average number of employees | 3 | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
1 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 09/06/2026 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
140 companies in the databaseComparison with the other companies in wholesale of bicycles, sports goods and pleasure boats based on the latest financial year.
Industry median: gross profit DKK 3.8m, net profit DKK 329k, equity DKK 3.3m, 5 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 28,238of 69,742 Better than 60% | No. 38,124of 69,964 Better than 46% |
| Same industry and fewer than 20 employees114 companies in the comparison | No. 55of 114 Better than 52% | No. 85of 114 Better than 26% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 15,660of 33,588 Better than 53% | No. 17,774of 33,687 Better than 47% |
| All companies of type ApS66,508 companies in the comparison | No. 27,509of 66,379 Better than 59% | No. 33,994of 66,505 Better than 49% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of bicycles, sports goods and pleasure boats- Sport Direct Sønderborg ApSDKK 2.3m
- Oase Outdoors ApSDKK 103.6m
- Fairpoint Outdoors A/SDKK 98.8m
- Sport Direct Sønderborg ApSDKK 379k
- Oase Outdoors ApSDKK 18.5m
- Fairpoint Outdoors A/SDKK 13.4m
- Sport Direct Sønderborg ApSDKK 705k
- Oase Outdoors ApSDKK 46.7m
- Fairpoint Outdoors A/SDKK 47.3m
- Sport Direct Sønderborg ApS5
- Oase Outdoors ApS75
- Fairpoint Outdoors A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- B - K Invest ApS90%
- S&b ApS10%
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Bruno Bank Olesen | Director | 20/03/2023 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Kim Roued Iwersen | Board member | 31/08/2021 |
| Benjamin Schmidt Hansen | Chair of the board | 31/08/2021 |
| Bruno Bank Olesen | Board member | 31/08/2021 |
- Founders
- I-rb ApS
Former management (6)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Frank Waller | Chair of the board | 20/08/2018 | 28/11/2019 |
| Erik Thaysen | Director | 20/08/2018 | 31/08/2021 |
| Erik Thaysen | Board member | 20/08/2018 | 28/06/2022 |
| Steen Hjorth Wrang | Director | 31/08/2021 | 20/03/2023 |
| Steen Hjorth Wrang | Board member | 31/08/2021 | 23/08/2023 |
| Henrik Rohleder | Board member | 28/06/2022 | 06/02/2025 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsAlsgade 54B
6400 Sønderborg
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Sport Direct Sønderborg ApS | Alsgade 54B, 6400 Sønderborg | 5 | 1023881132 |
Purpose
Selskabets formål er at udøve virksomhed med salg af sportsartikler og firmagaver business to business samt aktiviteter i tilknytning hertil.
The purpose is quoted from the register in Danish.
Changes year by year
43 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20251 changemanagement 1
- ManagementHenrik Rohleder stepped down as board member
20244 changesownership 4
- OwnershipB - K INVEST ApS registered as owner (90%)
- OwnershipS&B ApS registered as owner (10%)
- OwnershipB - K INVEST ApS is no longer registered as owner
- OwnershipS&B ApS is no longer registered as owner
20233 changesmanagement 3
- ManagementSteen Hjorth Wrang stepped down as board member
- ManagementBruno Bank Olesen appointed director
- ManagementSteen Hjorth Wrang stepped down as director
20225 changesmanagement 2 · ownership 3
- ManagementHenrik Rohleder appointed board member
- ManagementErik Thaysen stepped down as board member
- OwnershipB - K INVEST ApS registered as owner (66.67%)
- OwnershipSDL TØNDER ApS is no longer registered as owner
- OwnershipB - K INVEST ApS is no longer registered as owner
202121 changesaddress 1 · management 6 · ownership 14
- AddressMoved to Alsgade 54B, 6400 Sønderborg
- ManagementBenjamin Schmidt Hansen appointed chair of the board
- ManagementBruno Bank Olesen appointed board member
- ManagementSteen Hjorth Wrang appointed board member
- ManagementSteen Hjorth Wrang appointed director
- ManagementKim Roued Iwersen appointed board member
- ManagementErik Thaysen stepped down as director
- OwnershipBenjamin Schmidt Hansen registered as owner (25%)
- OwnershipBenjamin Schmidt Hansen is no longer registered as owner
- OwnershipErik Thaysen registered as owner (15%)
- OwnershipErik Thaysen is no longer registered as owner
- OwnershipSDL TØNDER ApS registered as owner (25%)
- OwnershipB - K INVEST ApS registered as owner (50%)
- OwnershipS&B ApS registered as owner (20%)
- OwnershipBruno Bank Olesen registered as owner (10%)
- OwnershipBruno Bank Olesen is no longer registered as owner
- OwnershipKim Roued Iwersen registered as owner (25%)
- OwnershipKim Roued Iwersen is no longer registered as owner
- OwnershipSteen Hjorth Wrang registered as owner (10%)
- OwnershipSteen Hjorth Wrang is no longer registered as owner
- OwnershipSDL TØNDER ApS is no longer registered as owner
20193 changesmanagement 1 · ownership 2
- ManagementFrank Waller stepped down as chair of the board
- OwnershipSDL TØNDER ApS registered as owner (100%)
- OwnershipI-RB ApS is no longer registered as owner
20185 changesfounded 1 · management 3 · ownership 1
- FoundedRegistered as Sport Direct Sønderborg ApS
- ManagementErik Thaysen appointed director
- ManagementFrank Waller appointed chair of the board
- ManagementErik Thaysen appointed board member
- OwnershipI-RB ApS registered as owner (100%)
Related companies
Same people in management
- Casero ApSvia Erik Thaysen
- Ewers Skadedyr ApSvia Benjamin Schmidt Hansen
- SønderjyskE Kvindehåndbold A/Svia Frank Waller
- Have A Coffee ApSvia Erik Thaysen
- Meier Træprodukter ApSvia Kim Roued Iwersen
- Bss ApSvia Erik Thaysen
Largest in the industry
- Oase Outdoors ApSDKK 103.6m
- Fairpoint Outdoors A/SDKK 98.8m
- Select Sport A/SDKK 75.7m
- Outfit International A/SDKK 67.8m
- Abus Nordic A/SDKK 51.6m
- Svendsen Sport A/SDKK 50.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.