Spirit Icons ApS

Private limited companyCVR 33593821MiddelfartActive

Spirit Icons ApS is a private limited company, based in Middelfart, active in wholesale of watches and jewellery, founded in 2011. Equity was negative at the end of 2025 (−DKK 3m). The company went from a profit in 2024 to a loss of DKK 4.6m in 2025.

PDF report Compare

Key figures · financial year 2025

Gross profitDKK 316k−96.6% vs. 2024

Net profit−DKK 4.6m−786.8% vs. 2024

Equity−DKK 3m−296.4% vs. 2024

Employees9latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

Gross profit fell 97% (2024 → 2025), to DKK 316k.
Net profit went from a profit of DKK 669k to a loss of DKK 4.6m (2024 → 2025).
Equity turned negative: −DKK 3m (2024 → 2025).

Employees

4 fewer employees than a year earlier: 9 (08/2026) against 13 (08/2025).

Management and owners, last 24 months

New in management: Daniel Kim Majgaard Christensen (board member, 17/03/2025) and Hans Jakob Johannsen (chair of the board, 17/03/2025).
Stepped down: Susanne Møller Duhn (board member, 17/03/2025), Daniel Kim Majgaard Christensen (chair of the board, 16/03/2025) and Hans Jakob Johannsen (chair of the board, 27/10/2025).
New owners registered: Dmc Holding ApS (24/11/2025).
No longer registered as owner: Æbelholt ApS (24/11/2025) and Dmc Holding ApS (23/11/2025).

Registrations, last 24 months

30/10/2025: Share capital changed from 100,229 DKK to 1,064,111 DKK
01/01/2025: Industry changed to Wholesale of watches and jewellery (464800)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

EquityNet profit

Financial figures for Spirit Icons ApS
	2020	2021	2022	2023	2024	2025	Change
Revenue	not stated	not stated	not stated	not stated	not stated	not stated	–
Gross profit	6,201	9,355	10,357	10,900	9,203	316	−96.6%
Operating profit (EBIT)	−844	2,706	2,207	3,161	1,458	−5,561	−481.5%
Profit before tax	−1,266	2,144	1,561	2,536	866	−5,873	−778.6%
Net profit	−1,647	2,744	1,212	1,973	669	−4,597	−786.8%
Total assets	13,466	16,230	16,660	18,071	19,024	14,625	−23.1%
Equity	−5,046	−2,302	−1,091	882	1,551	−3,046	−296.4%
Liabilities	18,512	18,533	17,751	17,189	17,358	17,671	+1.8%
Cash and cash equivalents	117	1,361	511	1,301	219	235	+7.7%
Average number of employees	10	9	0	10	10	10	0%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

Compare with the industry (72 companies)

Gross profitMedian, the industry (72 companies)

Signals from the financial statements

calculated from the 2025 figures

Negative equity
Equity was −DKK 3m at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years

Annual reports for Spirit Icons ApS
Financial year	Period	Published	Figures for	Documents
2025	01/07/2024 – 30/06/2025	16/01/2026	The company	PDF not statedXBRL
2024	01/07/2023 – 30/06/2024	20/12/2024	The company	PDF XBRL
2023	01/07/2022 – 30/06/2023	26/10/2023	The company	PDF XBRL
2022	01/07/2021 – 30/06/2022	13/12/2022	The company	PDF XBRL
2021	01/07/2020 – 30/06/2021	08/12/2021	The company	PDF XBRL
2020	01/07/2019 – 30/06/2020	30/12/2020	The company	PDF XBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR

Employees

Position in the industry

72 companies in the database

Comparison with the other companies in wholesale of watches and jewellery based on the latest financial year.

Gross profitDKK 316kNo. 62 of 72

Better than 14% of the companies in the industry

Equity−DKK 3mNo. 69 of 72

Better than 4% of the companies in the industry

Number of employees9No. 17 of 72

Better than 77% of the companies in the industry

Industry median: gross profit DKK 2m, net profit DKK 165k, equity DKK 1.9m, 4 employees.

Distribution of gross profit for 68 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form

Rank among similar companies
Group	Gross profit	Equity
Companies with fewer than 20 employees69,967 companies in the comparison	No. 57,487of 69,742 Better than 18%	No. 68,723of 69,964 Better than 2%
Same industry and fewer than 20 employees63 companies in the comparison	No. 53of 63 Better than 16%	No. 60of 63 Better than 5%
Companies that are between 15 and 29 years old24,910 companies in the comparison	No. 21,450of 24,791 Better than 13%	No. 24,544of 24,909 Better than 1%
All companies of type ApS66,508 companies in the comparison	No. 55,307of 66,379 Better than 17%	No. 65,268of 66,505 Better than 2%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of watches and jewellery

Gross profit

Spirit Icons ApSDKK 316k
Ole Lynggaard A/SDKK 123.5m
Essilor Danmark A/SDKK 39.7m

Net profit

Spirit Icons ApS−DKK 4.6m
Ole Lynggaard A/SDKK 20.5m
Essilor Danmark A/SDKK 1.7m

Equity

Spirit Icons ApS−DKK 3m
Ole Lynggaard A/SDKK 111m
Essilor Danmark A/SDKK 13m

Employees

Spirit Icons ApS9
Ole Lynggaard A/S101
Essilor Danmark A/S33

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register

Owners

Dmc Holding ApS100%

Spirit Icons ApS

Management

3 active registrations

Executive management

Executive management at Spirit Icons ApS
Name	Role	Appointed
Daniel Kim Majgaard Christensen	Director	08/04/2011

Board of directors

Board of directors at Spirit Icons ApS
Name	Role	Appointed
Tim Kragh Christensen	Board member	12/06/2013
Daniel Kim Majgaard Christensen	Board member	17/03/2025

Auditor: BDO Statsautoriseret Revisionspartnerselskab
Founders: Tkc Holding Middelfart ApS, Dmc Holding ApS

Former management (6)

Former management at Spirit Icons ApS
Name	Role	Appointed	Resigned
Tim Kragh Christensen	Director	08/04/2011	12/06/2013
Susanne Møller Duhn	Board member	12/06/2013	17/03/2025
Daniel Kim Majgaard Christensen	Chair of the board	12/06/2013	16/03/2025
Henrik Duhn	Board member	12/06/2013	31/08/2017
Henrik Duhn	Board member	29/12/2020	23/04/2024
Hans Jakob Johannsen	Chair of the board	17/03/2025	27/10/2025

Signing rule: Selskabet tegnes af bestyrelsens formand i forening med enten et medlem af bestyrelsen eller en direktør, eller af den samlede bestyrelse i forening.

Address and production units

1 active production units

Fynsvej 60
5500 Middelfart

Middelfart Municipality · Postcode 5500

Other companies at the address (1)

E. Koed Christensen A/SWholesale of other machinery and equipment

Production units
Production unit	Address	Industry	Employees	P number
SPIRIT ICONS ApS	Fynsvej 60, b, 5500 Middelfart	Wholesale of watches and jewellery	9	1016785721

Purpose

Selskabets formål er drift vedrørende patent- og designbeskyttelse samt anden efter direktionens skøn dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

38 registered events

52015

02016

12017

22018

02019

22020

12021

22022

12023

22024

102025

12026

20261 changeaccounts 1

16/01AccountsAnnual report for 2025 published

202510 changesownership 3 · capital 1 · management 5 · industry 1

24/11OwnershipDMC HOLDING ApS registered as owner (100%)
24/11OwnershipÆBELHOLT ApS is no longer registered as owner
23/11OwnershipDMC HOLDING ApS is no longer registered as owner
30/10CapitalShare capital changed from 100,229 DKK to 1,064,111 DKK
27/10ManagementHans Jakob Johannsen stepped down as chair of the board
17/03ManagementHans Jakob Johannsen appointed chair of the board
17/03ManagementDaniel Kim Majgaard Christensen appointed board member
17/03ManagementSusanne Møller Duhn stepped down as board member
16/03ManagementDaniel Kim Majgaard Christensen stepped down as chair of the board
01/01IndustryIndustry changed to Wholesale of watches and jewellery (464800)

20242 changesaccounts 1 · management 1

20/12AccountsAnnual report for 2024 published
23/04ManagementHenrik Duhn stepped down as board member

20231 changeaccounts 1

26/10AccountsAnnual report for 2023 published

20222 changesaccounts 1 · address 1

13/12AccountsAnnual report for 2022 published
13/01AddressMoved to Fynsvej 60, b, 5500 Middelfart

20211 changeaccounts 1

08/12AccountsAnnual report for 2021 published

20202 changesaccounts 1 · management 1

30/12AccountsAnnual report for 2020 published
29/12ManagementHenrik Duhn appointed board member

20182 changesaddress 2

09/10AddressMoved to Fynsvej 60, b, 5500 Middelfart
01/05AddressMoved to Fynsvej 60, b, 5500 Middelfart

20171 changemanagement 1

31/08ManagementHenrik Duhn stepped down as board member

20155 changesownership 4 · capital 1

09/03OwnershipDaniel Kim Majgaard Christensen registered as owner (66.67%)
09/03OwnershipDaniel Kim Majgaard Christensen is no longer registered as owner
09/03OwnershipÆBELHOLT ApS registered as owner (25%)
09/03OwnershipDMC HOLDING ApS registered as owner (66.67%)
02/03CapitalShare capital changed from 92,205 DKK to 100,229 DKK

20138 changesaddress 1 · capital 1 · management 5 · industry 1

13/07AddressMoved to Røjlemosevej 57, Strib, 5500 Middelfart
12/06CapitalShare capital changed from 80,000 DKK to 92,205 DKK
12/06ManagementHenrik Duhn appointed board member
12/06ManagementDaniel Kim Majgaard Christensen appointed chair of the board
12/06ManagementTim Kragh Christensen appointed board member
12/06ManagementSusanne Møller Duhn appointed board member
12/06ManagementTim Kragh Christensen stepped down as director
01/04IndustryIndustry changed to Wholesale of watches and jewellery (464800)

20113 changesfounded 1 · management 2

08/04FoundedRegistered as SPIRIT ICONS ApS
08/04ManagementTim Kragh Christensen appointed director
08/04ManagementDaniel Kim Majgaard Christensen appointed director

Related companies

Same people in management

Aktieselskabet Th. Wessel & Vett. Magasin Du Nordvia Henrik Duhn
Heimstaden Denmark A/Svia Henrik Duhn
Dades A/Svia Henrik Duhn
Bytorv Horsens ApSvia Henrik Duhn

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVR Report a correction