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Specialized Denmark ApS

Private limited companyCVR 40912673HedenstedActive

Specialized Denmark ApS is a private limited company, based in Hedensted, active in wholesale of bicycles, sports goods and pleasure boats, founded in 2019. Net profit rose 9% from 2024 to 2025, ending at DKK 1.7m. Operations are spread over 3 production units in 3 towns. With 19 employees, the company is about 4 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 14.1m−18% vs. 2024
Net profitDKK 1.7m+9.1% vs. 2024
EquityDKK 11.8m+17.2% vs. 2024
Employees19latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 18% (2024 → 2025), to DKK 14.1m.
  • Net profit rose 9% (2024 → 2025), to DKK 1.7m.
  • Equity rose 17% (2024 → 2025), to DKK 11.8m.

Employees

  • 9 fewer employees than a year earlier: 19 (07/2026) against 28 (07/2025).

Management and owners, last 24 months

  • New in management: Martin Wyrsch (board member, 16/04/2025) and Peter Kerle (chair of the board, 16/04/2025).
  • Stepped down: Joseph Michael Tiller (board member, 16/04/2025) and Martin Wyrsch (chair of the board, 15/04/2025).

Registrations, last 24 months

  • 30/04/2026: Moved to Lundagervej 4, 8722 Hedensted

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12m202020212022202320242025
EquityNet profit
Financial figures for Specialized Denmark ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit11,41215,32918,50713,70617,19314,094−18%
Operating profit (EBIT)3,1683,4212,8463,3733,2272,875−10.9%
Profit before tax3,1563,2652,1542,2092,0282,214+9.1%
Net profit2,4592,5461,6811,7251,5811,724+9.1%
Total assets35,87733,96440,46443,33839,52828,963−26.7%
Equity2,4995,0446,7258,45010,03111,755+17.2%
Liabilities33,37828,91533,59334,79629,48617,208−41.6%
Cash and cash equivalents2,2733,7981,1182,960928551−40.6%
Average number of employees121426282822−21.4%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14mDKK 16mDKK 18m202020212022202320242025
Gross profitMedian, the industry (140 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Specialized Denmark ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202530/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202403/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202327/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202229/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202102/07/2022The companyPDFXBRL
202006/11/2019 – 31/12/202009/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
051015202530354008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

140 companies in the database

Comparison with the other companies in wholesale of bicycles, sports goods and pleasure boats based on the latest financial year.

Gross profitDKK 14.1mNo. 28 of 140
Better than 81% of the companies in the industry
EquityDKK 11.8mNo. 42 of 140
Better than 71% of the companies in the industry
Number of employees19No. 23 of 140
Better than 84% of the companies in the industry

Industry median: gross profit DKK 3.8m, net profit DKK 329k, equity DKK 3.3m, 5 employees.

DKK 100kDKK 567kDKK 3.2mDKK 18.3mDKK 58.1mHere
Distribution of gross profit for 137 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 2,670of 69,742
Better than 96%
No. 8,151of 69,964
Better than 88%
Same industry and fewer than 20 employees114 companies in the comparison
No. 7of 114
Better than 95%
No. 23of 114
Better than 81%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 3,027of 33,588
Better than 91%
No. 3,345of 33,687
Better than 90%
All companies of type ApS66,508 companies in the comparison
No. 3,911of 66,379
Better than 94%
No. 6,135of 66,505
Better than 91%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of bicycles, sports goods and pleasure boats
Gross profit
  1. Specialized Denmark ApSDKK 14.1m
  2. Oase Outdoors ApSDKK 103.6m
  3. Fairpoint Outdoors A/SDKK 98.8m
Net profit
  1. Specialized Denmark ApSDKK 1.7m
  2. Oase Outdoors ApSDKK 18.5m
  3. Fairpoint Outdoors A/SDKK 13.4m
Equity
  1. Specialized Denmark ApSDKK 11.8m
  2. Oase Outdoors ApSDKK 46.7m
  3. Fairpoint Outdoors A/SDKK 47.3m
Employees
  1. Specialized Denmark ApS19
  2. Oase Outdoors ApS75
  3. Fairpoint Outdoors A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Specialized Europe GmbH100%
Specialized Denmark ApS

Management

3 active registrations

Executive management

Executive management at Specialized Denmark ApS
NameRoleAppointed
Bastiaan Jacobus GilingDirector03/09/2024

Board of directors

Board of directors at Specialized Denmark ApS
NameRoleAppointed
Martin WyrschBoard member16/04/2025
Peter KerleChair of the board16/04/2025
Founders
Specialized Europe GmbH
Former management (6)
Former management at Specialized Denmark ApS
NameRoleAppointedResigned
Peter Bay SteenDirector06/11/201903/09/2024
Peter Bay SteenChair of the board06/11/201903/09/2024
Martin WyrschBoard member06/11/201902/09/2024
Edward Alan MitchellBoard member06/11/201901/07/2021
Joseph Michael TillerBoard member01/07/202116/04/2025
Martin WyrschChair of the board03/09/202415/04/2025

Signing rule: Selskabet tegnes af bestyrelsesformanden alene, af to bestyrelsesmedlemmer i forening, af en direktør i forening med et bestyrelsesmedlem eller af den samlede bestyrelse.

Address and production units

3 active production units

Lundagervej 4
8722 Hedensted

Hedensted Municipality · Postcode 8722

Other companies at the address (7)

Production units
Production unitAddressEmployeesP number
Davinci CyklerKongevejen 347, 2840 Holte91028088163
Næstved Cykel CenterVestre Kaj 2, st, 4700 Næstved71028258468
Specialized Denmark ApSLundagervej 4, 8722 Hedensted41025204251

Purpose

Selskabets formål er at drive virksomhed med køb og salg, eksport, markedsføring og levering af high-end cykler, e-cykler og cykeludstyr til cykelforhandlere og forbrugere gennem enhver distributionskanal samt anden virksomhed, der står i forbindelse hermed.

The purpose is quoted from the register in Danish.

Changes year by year

26 registered events
20262 changesaccounts 1 · address 1
  • Annual report for 2025 published
  • Moved to Lundagervej 4, 8722 Hedensted
20255 changesaccounts 1 · management 4
  • Annual report for 2024 published
  • Peter Kerle appointed chair of the board
  • Martin Wyrsch appointed board member
  • Joseph Michael Tiller stepped down as board member
  • Martin Wyrsch stepped down as chair of the board
20246 changesmanagement 5 · accounts 1
  • Martin Wyrsch appointed chair of the board
  • Bastiaan Jacobus Giling appointed director
  • Peter Bay Steen stepped down as director
  • Peter Bay Steen stepped down as chair of the board
  • Martin Wyrsch stepped down as board member
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20214 changesaddress 1 · accounts 1 · management 2
  • Moved to Lundvej 6, 8700 Horsens
  • Annual report for 2020 published
  • Joseph Michael Tiller appointed board member
  • Edward Alan Mitchell stepped down as board member
20201 changeaddress 1
  • Moved to Gotlandsvej 24, 8700 Horsens
20196 changesfounded 1 · management 4 · ownership 1
  • Registered as Specialized Denmark ApS
  • Peter Bay Steen appointed director
  • Edward Alan Mitchell appointed board member
  • Martin Wyrsch appointed board member
  • Peter Bay Steen appointed chair of the board
  • Specialized Europe GmbH registered as owner (100%)

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction