Smukkere.nu ApS
Private limited companyCVR 43788175VanløseActive
Smukkere.nu ApS is a private limited company, based in Vanløse, active in beauty care and other beauty treatment, founded in 2023. Net profit rose 115% from 2024 to 2025, ending at DKK 145k. With 10 employees, the company is about 3 times larger than the industry median. Equity grew to DKK 268k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 19% (2024 → 2025), to DKK 2.4m.
- Net profit rose 115% (2024 → 2025), to DKK 145k.
- Equity rose 32% (2024 → 2025), to DKK 268k.
Registrations, last 24 months
- 01/01/2025: Industry changed to Beauty care and other beauty treatment (962200)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2023–2025 · amounts in DKK thousandEquity and net profit
| 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | – |
| Gross profit | 1,503 | 2,922 | 2,369 | −18.9% |
| Operating profit (EBIT) | 244 | 127 | 220 | +73.2% |
| Profit before tax | 220 | 90 | 196 | +118.4% |
| Net profit | 170 | 68 | 145 | +114.5% |
| Total assets | 1,564 | 1,254 | 1,450 | +15.7% |
| Equity | 210 | 203 | 268 | +32.3% |
| Liabilities | 1,341 | 1,038 | 1,171 | +12.8% |
| Cash and cash equivalents | 323 | 117 | 447 | +283.4% |
| Average number of employees | 3 | 7 | 7 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
3 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 15/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 16/06/2025 | The company | PDFXBRL |
| 2023 | 06/01/2023 – 31/12/2023 | 27/05/2024 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
272 companies in the databaseComparison with the other companies in beauty care and other beauty treatment based on the latest financial year.
Industry median: gross profit DKK 985k, net profit DKK 36,008, equity DKK 122k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 27,438of 69,742 Better than 61% | No. 48,189of 69,964 Better than 31% |
| Same industry and fewer than 20 employees264 companies in the comparison | No. 36of 264 Better than 87% | No. 88of 264 Better than 67% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 4,958of 16,614 Better than 70% | No. 7,662of 16,661 Better than 54% |
| All companies of type ApS66,508 companies in the comparison | No. 26,777of 66,379 Better than 60% | No. 44,198of 66,505 Better than 34% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Beauty care and other beauty treatment- Smukkere.nu ApSDKK 2.4m
- N'age ApSDKK 64.8m
- King Nails ApSDKK 24.6m
- Smukkere.nu ApSDKK 145k
- N'age ApSDKK 15.7m
- King Nails ApSDKK 4.2m
- Smukkere.nu ApSDKK 268k
- N'age ApSDKK 16.3m
- King Nails ApSDKK 8m
- Smukkere.nu ApS10
- N'age ApS124
- King Nails ApS61
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Asthing Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Katrine Asthing Pedersen | Director | 06/01/2023 |
- Founders
- Christina Hesselmark Brandstrup Nielsen, Asthing Holding ApS
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsÅlekistevej 190
2720 Vanløse
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Smukkere.nu ApS | Ålekistevej 190, st. th, 2720 Vanløse | 9 | 1028941036 |
Purpose
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
The purpose is quoted from the register in Danish.
Changes year by year
9 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Beauty care and other beauty treatment (962200)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20235 changesownership 3 · founded 1 · management 1
- OwnershipChristina Hesselmark Brandstrup Nielsen is no longer registered as owner
- FoundedRegistered as Smukkere.nu ApS
- ManagementKatrine Asthing Pedersen appointed director
- OwnershipChristina Hesselmark Brandstrup Nielsen registered as owner (10%)
- OwnershipAsthing Holding ApS registered as owner (100%)
Related companies
Same industry in København
- N'age ApS124 employees
- Statement Copenhagen ApS56 employees
- Pilorum Medical Group ApS45 employees
- Hårklinikken ApS25 employees
- Drop in Nails ApS24 employees
- Glace Østerbro ApS17 employees
Largest in the industry
- N'age ApSDKK 64.8m
- King Nails ApSDKK 24.6m
- Pilorum Medical Group ApSDKK 15.1m
- Hårklinikken ApSDKK 10.5m
- Statement Copenhagen ApSDKK 8.9m
- Tbp Supply A/SDKK 8.8m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.