SGD-Group ApS
Private limited companyCVR 28694733HellerupActive
SGD-Group ApS is a private limited company, based in Hellerup, active in media representation, founded in 2005. Net profit rose 389% from 2024 to 2025, ending at DKK 1.2m. Equity grew to DKK 3.6m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 86% (2024 → 2025), to DKK 2.1m.
- Net profit rose 389% (2024 → 2025), to DKK 1.2m.
- Equity rose 51% (2024 → 2025), to DKK 3.6m.
Registrations, last 24 months
- 20/11/2025: Moved to Strandvejen 122, 2900 Hellerup
- 01/01/2025: Industry changed to Media representation (731200)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 1,310 | 928 | 1,074 | 1,320 | 1,106 | 2,054 | +85.7% |
| Operating profit (EBIT) | 648 | 181 | 344 | 610 | 323 | 1,593 | +393.6% |
| Profit before tax | 656 | 186 | 349 | 621 | 330 | 1,582 | +379.8% |
| Net profit | 510 | 145 | 272 | 483 | 252 | 1,233 | +388.8% |
| Total assets | 1,798 | 1,860 | 2,289 | 2,694 | 2,980 | 4,125 | +38.4% |
| Equity | 1,489 | 1,634 | 1,906 | 2,389 | 2,416 | 3,649 | +51% |
| Liabilities | 301 | 221 | 383 | 305 | 565 | 477 | −15.6% |
| Cash and cash equivalents | 368 | 16 | 13 | 479 | 0 | 1,389 | – |
| Average number of employees | 3 | 4 | 4 | 3 | 3 | 1 | −66.7% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 15/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 29/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 27/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 14/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 31/05/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 19/04/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
41 companies in the databaseComparison with the other companies in media representation based on the latest financial year.
Industry median: gross profit DKK 5.7m, net profit DKK 632k, equity DKK 3.8m, 4 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 30,428of 69,742 Better than 56% | No. 17,226of 69,964 Better than 75% |
| Same industry and fewer than 20 employees30 companies in the comparison | No. 17of 30 Better than 45% | No. 13of 30 Better than 59% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 15,358of 24,791 Better than 38% | No. 11,322of 24,909 Better than 55% |
| All companies of type ApS66,508 companies in the comparison | No. 29,533of 66,379 Better than 56% | No. 13,939of 66,505 Better than 79% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Media representation- SGD-Group ApSDKK 2.1m
- Dentsu Danmark A/SDKK 378.9m
- Afa Decaux A/SDKK 156.3m
- SGD-Group ApSDKK 1.2m
- Dentsu Danmark A/S−DKK 7.4m
- Afa Decaux A/SDKK 70.7m
- SGD-Group ApSDKK 3.6m
- Dentsu Danmark A/SDKK 137.9m
- Afa Decaux A/SDKK 269.5m
- SGD-Group ApS2
- Dentsu Danmark A/S375
- Afa Decaux A/S124
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Sgd Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Søren Simonsen | Director | 01/05/2005 |
- Founders
- Sgd Holding ApS
Signing rule: Selskabet tegnes af direktionen.
Address and production units
1 active production unitsStrandvejen 122
2900 Hellerup
Gentofte Municipality · Postcode 2900
Other companies at the address (1)
- Orange Properties ApSBuying and selling of own real estate
| Production unit | Address | Employees | P number |
|---|---|---|---|
| SGD-Group ApS | Strandvejen 122, 2900 Hellerup | 2 | 1011296730 |
Purpose
Selskabets formål er at drive handel samt beslægtet virksomhed og aktiviteter.
The purpose is quoted from the register in Danish.
Changes year by year
20 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20253 changesaddress 1 · accounts 1 · industry 1
- AddressMoved to Strandvejen 122, 2900 Hellerup
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Media representation (731200)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20192 changesname 1 · address 1
- NameName changed from SGD Group ApS to SGD-Group ApS
- AddressMoved to Lyskær 1, 3, 2730 Herlev
20182 changesaddress 1 · name 1
- AddressMoved to Marielundvej 50N, 2730 Herlev
- NameName changed from SERVICE GRUPPEN DANMARK ApS to SGD Group ApS
20101 changeaddress 1
- AddressMoved to Marielundvej 50N, 2730 Herlev
20091 changename 1
- NameName changed from SGD-REKLAME ApS to SERVICE GRUPPEN DANMARK ApS
20081 changeindustry 1
- IndustryIndustry changed to Media representation (731200)
20072 changesindustry 1 · name 1
- IndustryIndustry changed to Anden reklamevirksomhed og reklameformidling (744090)
- NameName changed from EFTERLYSNINGER ApS to SGD-REKLAME ApS
20053 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as EFTERLYSNINGER ApS
- ManagementSøren Simonsen appointed director
- OwnershipSGD HOLDING ApS registered as owner (100%)
Related companies
Same people in management
- Orange Properties ApSvia Søren Simonsen
Largest in the industry
- Dentsu Danmark A/SDKK 378.9m
- Afa Decaux A/SDKK 156.3m
- Out Of Home Media ApSDKK 68.9m
- Omd Denmark A/SDKK 65m
- Dansk Reklame Film A/SDKK 45.6m
- Bauer Media Outdoor Danmark A/SDKK 45.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.