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Seng A/S

Public limited companyCVR 29526516SabroActive

Seng A/S is a public limited company, based in Sabro, active in retail sale of furniture, founded in 2006. Measured by gross profit, it ranks no. 10 of 215 companies in the industry in the database. The company made a loss in both 2024 and 2025, most recently DKK 103.5m. Operations are spread over 32 production units in 31 towns.

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Key figures · financial year 2025

Gross profitDKK 47.2m+15% vs. 2024
Net profit−DKK 103.5m−130.3% vs. 2024
EquityDKK 106.8m−32% vs. 2024
Employees92latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 15% (2024 → 2025), to DKK 47.2m.
  • The loss grew: from DKK 44.9m to DKK 103.5m (2024 → 2025).
  • Equity fell 32% (2024 → 2025), to DKK 106.8m.

Employees

  • 9 fewer employees than a year earlier: 92 (08/2026) against 101 (08/2025).

Management and owners, last 24 months

  • New in management: David Montgomery (board member, 31/07/2026), Dirk Volker Hupfer (board member, 31/07/2026) and Hansbart Bastiaan Wijnand (board member, 31/07/2026) (+4).
  • Stepped down: Jan Bøgh (chair of the board, 31/08/2025), Henrik Naundrup (board member, 31/08/2025) and Niels Veien (board member, 31/08/2025) (+4).
  • New owners registered: Dan-foam ApS (31/07/2026).
  • No longer registered as owner: Lars Larsen Group A/S (31/07/2026).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of furniture (475510)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 150m−DKK 100m−DKK 50mDKK 0DKK 50mDKK 100mDKK 150m202020212022202320242025
EquityNet profit
Financial figures for Seng A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit53,37061,14753,93640,64641,04447,192+15%
Operating profit (EBIT)14,85819,9049,608−5,678−5,897469+108%
Profit before tax11,91515,152−29,094−60,650−46,614−103,730−122.5%
Net profit9,01411,519−30,502−58,773−44,915−103,450−130.3%
Total assets79,808132,251135,558152,979231,431187,409−19%
Equity19,17170,69071,60480,003157,026106,798−32%
Liabilities60,63761,56163,95472,93574,40580,578+8.3%
Cash and cash equivalents4538454376121+59.2%
Average number of employees758190–90900%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50mDKK 60m202020212022202320242025
Gross profitMedian, the industry (215 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Loss for 4 years in a row

    Net result has been negative in 2022–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

  • Equity fell sharply

    Equity fell 32% from 2024 to 2025 (DKK 157m to DKK 106.8m).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Seng A/S
Financial yearPeriodPublishedFigures forDocuments
202501/09/2024 – 31/08/202519/12/2025The companyPDF not statedXBRL
202401/09/2023 – 31/08/202420/12/2024The companyPDFXBRL
202301/09/2022 – 31/08/202323/01/2024The companyPDFXBRL
202201/09/2021 – 31/08/202223/01/2023The companyPDFXBRL
202101/09/2020 – 31/08/202124/01/2022The companyPDFXBRL
202001/09/2019 – 31/08/202003/02/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02040608010012009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

215 companies in the database

Comparison with the other companies in retail sale of furniture based on the latest financial year.

Gross profitDKK 47.2mNo. 10 of 215
Better than 96% of the companies in the industry
EquityDKK 106.8mNo. 6 of 215
Better than 98% of the companies in the industry
Number of employees92No. 7 of 215
Better than 97% of the companies in the industry

Industry median: gross profit DKK 2.8m, net profit DKK 178k, equity DKK 2.9m, 4 employees.

DKK 100kDKK 1.1mDKK 12.6mDKK 140.7mDKK 704.7mHere
Distribution of gross profit for 203 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 1,912of 4,412
Better than 57%
No. 636of 4,466
Better than 86%
Same industry and 50–199 employees11 companies in the comparison
No. 5of 11
Better than 60%
No. 2of 11
Better than 90%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 1,508of 24,791
Better than 94%
No. 1,285of 24,909
Better than 95%
All companies of type A/S18,025 companies in the comparison
No. 3,057of 17,786
Better than 83%
No. 2,172of 18,024
Better than 88%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of furniture
Gross profit
  1. Seng A/SDKK 47.2m
  2. Ikea A/SDKK 1.6bn
  3. Bolia A/SDKK 394.6m
Net profit
  1. Seng A/S−DKK 103.5m
  2. Ikea A/SDKK 245.3m
  3. Bolia A/SDKK 28.4m
Equity
  1. Seng A/SDKK 106.8m
  2. Ikea A/SDKK 1.1bn
  3. Bolia A/SDKK 192m
Employees
  1. Seng A/S92
  2. Ikea A/S2,901
  3. Bolia A/S291

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Seng A/S

Management

5 active registrations

Executive management

Executive management at Seng A/S
NameRoleAppointed
Hanne Bang VorreCEO01/02/2023

Board of directors

Board of directors at Seng A/S
NameRoleAppointed
David MontgomeryBoard member31/07/2026
Dirk Volker HupferBoard member31/07/2026
Hansbart Bastiaan WijnandBoard member31/07/2026
Sven Johan Anton ForssmanChair of the board31/07/2026
Founders
Staal ApS, P N Holding, Egå ApS, Raben Holding ApS
Former management (23)
Former management at Seng A/S
NameRoleAppointedResigned
Peder OvergaardChair of the board01/05/200607/11/2014
Brian Lund NielsenBoard member01/05/200607/11/2014
Jørgen Bebe StaalBoard member01/05/200607/11/2014
Kjeld Raben HansenBoard member01/05/200614/06/2010
Keld NomanniBoard member17/05/200628/12/2016
Knud Hougaard KlausenBoard member17/03/200807/11/2014
Brian Lund NielsenCEO04/09/201207/10/2016
Jørgen Bebe StaalDirector04/09/201231/01/2023
Hans Henrik KjølbyBoard member07/11/201430/01/2017
Jacob BrunsborgBoard member07/11/201401/02/2020
Rami JensenBoard member07/11/201431/05/2018
Lars Kristinus LarsenBoard member27/11/201430/01/2017
Jan BøghChair of the board27/11/201431/08/2025
Henrik NaundrupBoard member01/07/201631/08/2025
Rami JensenCEO10/10/201620/03/2018
Martin Amstrup BangCEO20/03/201831/01/2023
Lars Kristinus LarsenBoard member07/08/201819/08/2019
Niels VeienBoard member19/11/201931/08/2025
Peter Dornonville de la Cour AndsagerBoard member13/07/202131/08/2025
Hanne Bang VorreDirector01/10/202231/01/2023
Jan BøghBoard member01/09/202531/07/2026
Peter Dornonville de la Cour AndsagerChair of the board01/09/202531/07/2026
Mathias Pham HummelmoseBoard member01/09/202531/07/2026

Signing rule: Selskabet tegnes af en direktør sammen med et bestyrelsesmedlem, af to bestyrelsesmedlemmer i forening eller af den samlede bestyrelse.

Address and production units

32 active production units

Damvej 9
8471 Sabro

Aarhus Municipality · Postcode 8471

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
SENG A/SDamvej 9, 8471 Sabro171012239498
SENG A/S HERNINGEngdahlsvej 10A, Birk, 7400 Herning71020177833
SENG A/S VEJLELøversysselvej 7, 7100 Vejle51020177876
SENG A/S - HasleVintervej 5, Hasle, 8210 Aarhus V51020177779
SENG A/S EGÅGåseagervej 10A, 8250 Egå41020177752
Seng A/S FrederiksbergGammel Kongevej 165A, 1850 Frederiksberg C41022135615
SENG A/SStenbukken 24, 9200 Aalborg SV31020177620
SENG A/S KOLDINGSkovvangen 45, 6000 Kolding31020177884
SENG A/S ODENSERisingsvej 57E, 5000 Odense C31020177892
SENG A/S SILKEBORGViborgvej 16C, 8600 Silkeborg31020177809
SENG A/S HORSENSGrønlandsvej 8, 8700 Horsens31020177841
Seng A/S HolbækStenhusvej 68, 4300 Holbæk31022760064
Seng A/S Roskildeindustrivej 20, 4000 Roskilde31022135380
Seng A/S HelsingørPrøvestensvej 28, 3000 Helsingør31024363798
Seng A/S SønderborgGrundtvigs Alle 175, st, Center Øst, 6400 Sønderborg31022975206

Showing 15 of 32 units (sorted by employees).

Purpose

Selskabets formål er at drive handel med senge og sengeudstyr samt dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

89 registered events
20269 changesmanagement 7 · ownership 2
  • David Montgomery appointed board member
  • Sven Johan Anton Forssman appointed chair of the board
  • Hansbart Bastiaan Wijnand appointed board member
  • Dirk Volker Hupfer appointed board member
  • Jan Bøgh stepped down as board member
  • Mathias Pham Hummelmose stepped down as board member
  • Peter Dornonville de la Cour Andsager stepped down as chair of the board
  • DAN-FOAM ApS registered as owner (100%)
  • Lars Larsen Group A/S is no longer registered as owner
20259 changesaccounts 1 · management 7 · industry 1
  • Annual report for 2025 published
  • Jan Bøgh appointed board member
  • Mathias Pham Hummelmose appointed board member
  • Peter Dornonville de la Cour Andsager appointed chair of the board
  • Peter Dornonville de la Cour Andsager stepped down as board member
  • Niels Veien stepped down as board member
  • Henrik Naundrup stepped down as board member
  • Jan Bøgh stepped down as chair of the board
  • Industry changed to Retail sale of furniture (475510)
20243 changesaccounts 2 · address 1
  • Annual report for 2024 published
  • Moved to Damvej 9, 8471 Sabro
  • Annual report for 2023 published
20236 changesmanagement 4 · name 1 · accounts 1
  • Hanne Bang Vorre appointed ceo
  • Hanne Bang Vorre stepped down as director
  • Martin Amstrup Bang stepped down as ceo
  • Jørgen Bebe Staal stepped down as director
  • Name changed from SENGESPECIALISTEN A/S to SENG A/S
  • Annual report for 2022 published
20222 changesmanagement 1 · accounts 1
  • Hanne Bang Vorre appointed director
  • Annual report for 2021 published
20217 changesmanagement 1 · ownership 4 · accounts 1 · address 1
  • Peter Dornonville de la Cour Andsager appointed board member
  • Lars Larsen Group A/S registered as owner (100%)
  • SELSKABET AF 26. AUGUST 2011 ApS is no longer registered as owner
  • SELSKABET AF 26. AUGUST 2011 ApS registered as owner (100%)
  • ANPARTSSELSKABET AF 17. MAJ 2011 is no longer registered as owner
  • Annual report for 2020 published
  • Moved to Damvej 9, 8471 Sabro
20204 changesownership 3 · management 1
  • ANPARTSSELSKABET AF 17. MAJ 2011 registered as owner (100%)
  • STAAL ApS is no longer registered as owner
  • ANPARTSSELSKABET AF 17. MAJ 2011 is no longer registered as owner
  • Jacob Brunsborg stepped down as board member
20193 changesmanagement 2 · address 1
  • Niels Veien appointed board member
  • Lars Kristinus Larsen stepped down as board member
  • Moved to Damvej 9, 8471 Sabro
20184 changesmanagement 4
  • Lars Kristinus Larsen appointed board member
  • Rami Jensen stepped down as board member
  • Martin Amstrup Bang appointed ceo
  • Rami Jensen stepped down as ceo
20173 changescapital 1 · management 2
  • Share capital changed from 1,734,000 DKK to 1,000,000 DKK
  • Lars Kristinus Larsen stepped down as board member
  • Hans Henrik Kjølby stepped down as board member
20167 changesmanagement 4 · ownership 1 · address 1 · name 1
  • Keld Nomanni stepped down as board member
  • P N HOLDING, EGÅ ApS is no longer registered as owner
  • Moved to Lægårdsvej 9, 8520 Lystrup
  • Rami Jensen appointed ceo
  • Brian Lund Nielsen stepped down as ceo
  • Henrik Naundrup appointed board member
  • Name changed from SENGESPECIALISTEN ApS to SENGESPECIALISTEN A/S
20154 changesname 1 · merger 2 · industry 1
  • Name changed from SENGESPECIALISTEN HOLDING ApS to SENGESPECIALISTEN ApS
  • Merger registered in CVR
  • Merger registered in CVR
  • Industry changed to Møbelforretninger (475910)
201414 changesname 1 · management 9 · capital 1 · ownership 3
  • Name changed from SENGESPECIALISTEN HOLDING A/S to SENGESPECIALISTEN HOLDING ApS
  • Jan Bøgh appointed chair of the board
  • Lars Kristinus Larsen appointed board member
  • Share capital changed from 520,000 DKK to 1,734,000 DKK
  • Hans Henrik Kjølby appointed board member
  • Rami Jensen appointed board member
  • Jacob Brunsborg appointed board member
  • Knud Hougaard Klausen stepped down as board member
  • Brian Lund Nielsen stepped down as board member
  • Jørgen Bebe Staal stepped down as board member
  • Peder Overgaard stepped down as chair of the board
  • STAAL ApS registered as owner (5%)
  • ANPARTSSELSKABET AF 17. MAJ 2011 registered as owner (90%)
  • P N HOLDING, EGÅ ApS registered as owner (10%)
20123 changesmanagement 2 · capital 1
  • Jørgen Bebe Staal appointed director
  • Brian Lund Nielsen appointed ceo
  • Share capital changed from 510,000 DKK to 520,000 DKK
20102 changesmanagement 1 · capital 1
  • Kjeld Raben Hansen stepped down as board member
  • Share capital changed from 500,000 DKK to 510,000 DKK
20091 changeindustry 1
  • Industry changed to Ikke-finansielle holdingselskaber (642020)
20082 changesaddress 1 · management 1
  • Moved to Skavholmvej 8, 8520 Lystrup
  • Knud Hougaard Klausen appointed board member
20066 changesmanagement 5 · founded 1
  • Keld Nomanni appointed board member
  • Registered as SENGESPECIALISTEN HOLDING A/S
  • Brian Lund Nielsen appointed board member
  • Kjeld Raben Hansen appointed board member
  • Jørgen Bebe Staal appointed board member
  • Peder Overgaard appointed chair of the board

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction