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Self ApS

Private limited companyCVR 33586957SønderborgActive

Self ApS is a private limited company, based in Sønderborg, active in business and other management consultancy activities, founded in 2011. Net profit fell 72% from 2024 to 2025, ending at DKK 1.2m.

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Key figures · financial year 2025

Gross profit−DKK 625k−71.6% vs. 2024
Net profitDKK 1.2m−71.6% vs. 2024
EquityDKK 40.1m+0.4% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Net profit fell 72% (2024 → 2025), to DKK 1.2m.

Management and owners, last 24 months

  • New owners registered: Bettina Bekke (12/12/2024) and Jesper Schack (12/12/2024).
  • No longer registered as owner: Jesper Schack (11/12/2024).

Registrations, last 24 months

  • 16/04/2026: Moved to Jyllandsgade 42, 6400 Sønderborg
  • 01/01/2025: Industry changed to Business and other management consultancy activities (702000)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 20m−DKK 10mDKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50mDKK 60m202020212022202320242025
EquityNet profit
Financial figures for Self ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1638741,183427−364−625−71.6%
Operating profit (EBIT)−437−329−21−762−1,626−2,985−83.6%
Profit before tax5,18013,915−13,1413,2204,9591,733−65.1%
Net profit3,93811,572−10,1782,5114,1541,178−71.6%
Total assets52,53557,09142,59340,25640,22447,418+17.9%
Equity48,89356,46541,78639,79739,95140,129+0.4%
Liabilities3,6436268074592737,289+2,566.7%
Cash and cash equivalents4,0725,82801,4273,861135−96.5%
Average number of employees122220−100%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 800k−DKK 600k−DKK 400k−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4m202020212022202320242025
Gross profitMedian, the industry (2,370 companies)

Annual reports

6 financial years
Annual reports for Self ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202529/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202428/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202305/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202211/05/2023The companyPDFXBRL
202101/01/2021 – 31/12/202116/03/2022The companyPDFXBRL
202001/01/2020 – 31/12/202013/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0112201/2202/2203/2204/2205/2206/2207/2208/2209/2210/2211/2212/2201/2302/2303/2304/2305/2306/2307/2308/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/24
Employees

Position in the industry

2,370 companies in the database

Comparison with the other companies in business and other management consultancy activities based on the latest financial year.

Gross profit−DKK 625kNo. 2295 of 2,358
Better than 3% of the companies in the industry
EquityDKK 40.1mNo. 211 of 2,369
Better than 91% of the companies in the industry
Number of employees2No. 2151 of 2,370
Better than 9% of the companies in the industry

Industry median: gross profit DKK 1.3m, net profit DKK 170k, equity DKK 974k, 2 employees.

DKK 100kDKK 1.6mDKK 26.5mDKK 431.1mDKK 2.8bn
Distribution of gross profit for 2,031 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 68,333of 69,742
Better than 2%
No. 3,628of 69,964
Better than 95%
Same industry and fewer than 20 employees2,220 companies in the comparison
No. 2,148of 2,210
Better than 3%
No. 187of 2,219
Better than 92%
Companies that are between 15 and 29 years old24,906 companies in the comparison
No. 24,372of 24,787
Better than 2%
No. 2,758of 24,905
Better than 89%
All companies of type ApS66,508 companies in the comparison
No. 65,292of 66,379
Better than 2%
No. 2,510of 66,505
Better than 96%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Business and other management consultancy activities
Gross profit
  1. Self ApS−DKK 625k
  2. COWI Holding A/SDKK 7bn
  3. Accenture A/SDKK 1.1bn
Net profit
  1. Self ApSDKK 1.2m
  2. COWI Holding A/SDKK 374m
  3. Accenture A/SDKK 116.1m
Equity
  1. Self ApSDKK 40.1m
  2. COWI Holding A/SDKK 2bn
  3. Accenture A/SDKK 642m
Employees
  1. Self ApS2
  2. COWI Holding A/S12
  3. Accenture A/S977

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Bettina Bekke50%
  • Jesper Schack50%
Self ApS
Subsidiaries and ownership shares

Subsidiaries are shown only if they are in the database.

Management

2 active registrations

Executive management

Executive management at Self ApS
NameRoleAppointed
Jesper SchackCEO30/03/2011
Bettina BekkeDirector29/01/2016

Signing rule: Selskabet tegnes af én direktør eller den samlede direktion.

Address and production units

1 active production units

Jyllandsgade 42
6400 Sønderborg

Sønderborg Municipality · Postcode 6400

Other companies at the address (1)

  • Lumidron ApSManufacture of electricity distribution and control apparatus
Production units
Production unitAddressEmployeesP number
SELF ApSJyllandsgade 42, 6400 Sønderborg21016764171

Purpose

Selskabets formål er - direkte eller via besiddelse af kapitalandele i andre selskaber - at drive virksomhed ved investering samt anden virksomhed, der efter direktionens skøn er forbundet dermed.

The purpose is quoted from the register in Danish.

Changes year by year

18 registered events
20262 changesaccounts 1 · address 1
  • Annual report for 2025 published
  • Moved to Jyllandsgade 42, 6400 Sønderborg
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Business and other management consultancy activities (702000)
20244 changesownership 3 · accounts 1
  • Bettina Bekke registered as owner (50%)
  • Jesper Schack registered as owner (50%)
  • Jesper Schack is no longer registered as owner
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20163 changesname 1 · management 1 · industry 1
  • Name changed from SELF HOLDING ApS to SELF ApS
  • Bettina Bekke appointed director
  • Industry changed to Virksomhedsrådgivning og anden rådgivning om driftsledelse (702200)
20131 changemerger 1
  • Merger registered in CVR
20113 changesfounded 1 · management 1 · ownership 1
  • Registered as SELF HOLDING ApS
  • Jesper Schack appointed ceo
  • Jesper Schack registered as owner (100%)

Related companies

Same industry in Sønderborg

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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