Selectedbotanicals A/S

Public limited companyCVR 30345266HolteActive

Selectedbotanicals A/S is a public limited company, based in Holte, active in wholesale of other food, founded in 2007. Equity was negative at the end of 2025 (−DKK 29.6m). The company made a loss in both 2024 and 2025, most recently DKK 2.1m.

PDF report Compare

Key figures · financial year 2025

Gross profit−DKK 1.6m−1,509.7% vs. 2024

Net profit−DKK 2.1m+41.9% vs. 2024

Equity−DKK 29.6m−7.5% vs. 2024

Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

Gross profit fell 1,510% (2024 → 2025), to −DKK 1.6m.
The loss got smaller: from DKK 3.6m to DKK 2.1m (2024 → 2025).

Registrations, last 24 months

01/01/2025: Industry changed to Wholesale of other food (463800)
13/12/2024: Moved to Dronningholmsvej 14, 2840 Holte
12/12/2024: Name changed from ASIROS A/S to Selectedbotanicals A/S

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

EquityNet profit

Financial figures for Selectedbotanicals A/S
	2020	2021	2022	2023	2024	2025	Change
Revenue	not stated	not stated	not stated	not stated	not stated	not stated	–
Gross profit	262	−237	330	−76	115	−1,616	−1,509.7%
Operating profit (EBIT)	–	−321	−2,768	−3,164	−21,583	−1,616	+92.5%
Profit before tax	−1,725	−9,067	−18,988	−7,107	−3,641	−2,092	+42.5%
Net profit	−1,618	−9,091	−18,858	−6,960	−3,597	−2,092	+41.9%
Total assets	41,815	33,576	30,788	22,026	586	681	+16.2%
Equity	515	−5,572	−16,924	−23,890	−27,483	−29,557	−7.5%
Liabilities	41,300	39,148	47,712	26,653	28,070	30,238	+7.7%
Cash and cash equivalents	21	5	9	15	213	402	+89.1%
Average number of employees	1	0	0	0	0	0	–

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

Compare with the industry (165 companies)

Gross profitMedian, the industry (165 companies)

Signals from the financial statements

calculated from the 2025 figures

Negative equity
Equity was −DKK 29.6m at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 6 years in a row
Net result has been negative in 2020–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years

Annual reports for Selectedbotanicals A/S
Financial year	Period	Published	Figures for	Documents
2025	01/01/2025 – 31/12/2025	17/06/2026	The company	PDF not statedXBRL
2024	01/01/2024 – 31/12/2024	26/06/2025	The company	PDF XBRL
2023	01/01/2023 – 31/12/2023	29/06/2024	The company	PDF XBRL
2022	01/01/2022 – 31/12/2022	22/06/2023	The company	PDF XBRL
2021	01/01/2021 – 31/12/2021	28/06/2022	The company	PDF XBRL
2020	01/01/2020 – 31/12/2020	17/05/2021	The company	PDF XBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR

Employees

Position in the industry

165 companies in the database

Comparison with the other companies in wholesale of other food based on the latest financial year.

Gross profit−DKK 1.6mNo. 163 of 165

Better than 1% of the companies in the industry

Equity−DKK 29.6mNo. 165 of 165

Better than 0% of the companies in the industry

Number of employees2No. 162 of 165

Better than 2% of the companies in the industry

Industry median: gross profit DKK 2.9m, net profit DKK 415k, equity DKK 2.6m, 4 employees.

Distribution of gross profit for 152 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form

Rank among similar companies
Group	Gross profit	Equity
Companies with fewer than 20 employees69,967 companies in the comparison	No. 69,076of 69,742 Better than 1%	No. 69,853of 69,964 Better than 0%
Same industry and fewer than 20 employees142 companies in the comparison	No. 141of 142 Better than 1%	No. 142of 142 Better than 0%
Companies that are between 15 and 29 years old24,910 companies in the comparison	No. 24,596of 24,791 Better than 1%	No. 24,849of 24,909 Better than 0%
All companies of type A/S18,025 companies in the comparison	No. 17,500of 17,786 Better than 2%	No. 17,922of 18,024 Better than 1%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of other food

Gross profit

Selectedbotanicals A/S−DKK 1.6m
Kmc, Kartoffelmelcentralen, AMBADKK 918.8m
Mars Danmark A/SDKK 195.4m

Net profit

Selectedbotanicals A/S−DKK 2.1m
Kmc, Kartoffelmelcentralen, AMBADKK 373.1m
Mars Danmark A/SDKK 49.5m

Equity

Selectedbotanicals A/S−DKK 29.6m
Kmc, Kartoffelmelcentralen, AMBADKK 1.2bn
Mars Danmark A/SDKK 61.7m

Employees

Selectedbotanicals A/S2
Kmc, Kartoffelmelcentralen, AMBA305
Mars Danmark A/S157

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register

Owners

Pilgren Holding Ii ApS66.67%
Perch ApS15%

Selectedbotanicals A/S

Management

4 active registrations

Executive management

Executive management at Selectedbotanicals A/S
Name	Role	Appointed
Lars Perch Nielsen	Director	01/10/2024

Board of directors

Board of directors at Selectedbotanicals A/S
Name	Role	Appointed
Mads Pilgren	Chair of the board	21/06/2023
Lars Perch Nielsen	Board member	21/06/2023
Victor Pilgren	Board member	01/10/2024

Founders: Zentexia Group ApS

Former management (30)

Former management at Selectedbotanicals A/S
Name	Role	Appointed	Resigned
Morten Weidner	CEO	01/03/2007	30/08/2018
Morten Weidner	Board member	20/09/2010	04/03/2015
Ida Weidner	Board member	20/09/2010	27/05/2019
Poul Bernhard Weidner	Chair of the board	20/09/2010	12/05/2014
Jan Frydenriech Fogh	Chair of the board	12/05/2014	09/05/2016
Ole Bitsch-Jensen	Board member	12/05/2014	31/05/2018
Ulrik Thagesen	Deputy chair	12/05/2014	29/05/2017
Lars Bo Madsen	Board member	12/05/2014	04/03/2015
Lars Bo Madsen	Director	01/09/2014	27/10/2015
Mads Pilgren	Board member	04/03/2015	30/05/2018
Lars Perch Nielsen	Board member	04/03/2015	06/01/2020
Henrik Dalbøge	Chair of the board	09/05/2016	07/03/2017
Ulrik Thagesen	Chair of the board	30/05/2017	30/05/2018
Joachim Snebang Vanggaard Jensen	Board member	31/05/2018	08/09/2023
Mads Pilgren	Chair of the board	31/05/2018	06/01/2020
Ulrik Thagesen	Board member	31/05/2018	27/11/2018
Morten Weidner	Director	31/08/2018	01/04/2019
Lars Juhl Jensen	CEO	31/08/2018	31/03/2019
Brian Hougaard	Board member	27/11/2018	07/01/2022
Karin Verland	CEO	01/04/2019	31/01/2020
Lars Juhl Jensen	Director	01/04/2019	14/08/2020
Mads Pilgren	Board member	07/01/2020	23/08/2021
Lars Perch Nielsen	Chair of the board	07/01/2020	23/08/2021
Mads Pilgren	CEO	31/01/2020	01/09/2021
Mads Pilgren	Chair of the board	24/08/2021	27/06/2022
Lars Perch Nielsen	Board member	24/08/2021	27/06/2022
Jan Kuhlmann Andersen	CEO	01/09/2021	01/10/2024
Mads Pilgren	Board member	28/06/2022	20/06/2023
Lars Perch Nielsen	Chair of the board	28/06/2022	20/06/2023
Jan Kuhlmann Andersen	Board member	08/09/2023	01/10/2024

Signing rule: Selskabet tegnes af den samlede bestyrelse, af to Bestyrelsesmedlemmer i forening eller af Bestyrelsesformanden i forening med én direktør.

Address and production units

1 active production units

Dronningholmsvej 14
2840 Holte

Rudersdal Municipality · Postcode 2840

Other companies at the address (1)

Pilgren ApSNon-financial holding companies

Production units
Production unit	Address	Industry	Employees	P number
Selectedbotanicals A/S	Dronningholmsvej 14, 2840 Holte	Wholesale of other food	2	1013073232

Purpose

Selskabets formål er at yde rådgivning, udøve konsulentvirksomhed og drive virksomhed relateret til forskning, udvikling, produktion og kommercialisering af kemiske, bioteknologiske og medicinske produkter, substanser samt medicinske anordninger, herunder immaterielle rettigheder knyttet til sådanne produkter, substanser og anordninger. Selskabet kan, efter bestyrelsens nærmere skøn, udøve virksomhed indenfor beslægtede områder eller med beslægtet formål.

The purpose is quoted from the register in Danish.

Changes year by year

139 registered events

162015

22016

62017

262018

72019

142020

142021

122022

112023

72024

22025

12026

20261 changeaccounts 1

17/06AccountsAnnual report for 2025 published

20252 changesaccounts 1 · industry 1

26/06AccountsAnnual report for 2024 published
01/01IndustryIndustry changed to Wholesale of other food (463800)

20247 changesaddress 1 · name 1 · management 4 · accounts 1

13/12AddressMoved to Dronningholmsvej 14, 2840 Holte
12/12NameName changed from ASIROS A/S to Selectedbotanicals A/S
01/10ManagementVictor Pilgren appointed board member
01/10ManagementLars Perch Nielsen appointed director
01/10ManagementJan Kuhlmann Andersen stepped down as board member
01/10ManagementJan Kuhlmann Andersen stepped down as ceo
29/06AccountsAnnual report for 2023 published

202311 changesownership 4 · management 6 · accounts 1

20/09OwnershipPERCH ApS registered as owner (15%)
20/09OwnershipEMLIKA ApS is no longer registered as owner
20/09OwnershipHNF HOLDING A/S is no longer registered as owner
19/09OwnershipPERCH ApS is no longer registered as owner
08/09ManagementJan Kuhlmann Andersen appointed board member
08/09ManagementJoachim Snebang Vanggaard Jensen stepped down as board member
22/06AccountsAnnual report for 2022 published
21/06ManagementLars Perch Nielsen appointed board member
21/06ManagementMads Pilgren appointed chair of the board
20/06ManagementMads Pilgren stepped down as board member
20/06ManagementLars Perch Nielsen stepped down as chair of the board

202212 changescapital 2 · management 5 · accounts 1 · ownership 4

28/06CapitalShare capital changed from 11,500,000 DKK to 4,000,000 DKK
28/06ManagementMads Pilgren appointed board member
28/06ManagementLars Perch Nielsen appointed chair of the board
28/06AccountsAnnual report for 2021 published
27/06ManagementLars Perch Nielsen stepped down as board member
27/06ManagementMads Pilgren stepped down as chair of the board
21/03CapitalShare capital changed from 4,000,000 DKK to 11,500,000 DKK
21/03OwnershipEMLIKA ApS registered as owner (5%)
21/03OwnershipPILGREN HOLDING II ApS registered as owner (66.67%)
20/03OwnershipEMLIKA ApS is no longer registered as owner
20/03OwnershipPILGREN HOLDING II ApS is no longer registered as owner
07/01ManagementBrian Hougaard stepped down as board member

202114 changesmanagement 6 · accounts 1 · capital 1 · ownership 5 · merger 1

01/09ManagementJan Kuhlmann Andersen appointed ceo
01/09ManagementMads Pilgren stepped down as ceo
24/08ManagementLars Perch Nielsen appointed board member
24/08ManagementMads Pilgren appointed chair of the board
23/08ManagementMads Pilgren stepped down as board member
23/08ManagementLars Perch Nielsen stepped down as chair of the board
17/05AccountsAnnual report for 2020 published
09/01CapitalShare capital changed from 1,896,572 DKK to 4,000,000 DKK
09/01OwnershipEMLIKA ApS registered as owner (10%)
09/01OwnershipPERCH ApS registered as owner (10%)
09/01OwnershipHNF HOLDING A/S registered as owner (5%)
09/01OwnershipPILGREN HOLDING II ApS registered as owner (50%)
09/01OwnershipAsiros HoldCo A/S is no longer registered as owner
09/01MergerMerger registered in CVR

202014 changesmanagement 7 · ownership 6 · address 1

14/08ManagementLars Juhl Jensen stepped down as director
02/07OwnershipANAKIN ApS is no longer registered as owner
04/05OwnershipAsiros HoldCo A/S registered as owner (100%)
04/05OwnershipJeppe Christiansen is no longer registered as owner
04/05OwnershipPer Klitgård Poulsen is no longer registered as owner
04/05OwnershipPILGREN ApS is no longer registered as owner
04/05OwnershipZentexia Group ApS is no longer registered as owner
29/04AddressMoved to Kirkebjergvej 1, 4180 Sorø
31/01ManagementMads Pilgren appointed ceo
31/01ManagementKarin Verland stepped down as ceo
07/01ManagementMads Pilgren appointed board member
07/01ManagementLars Perch Nielsen appointed chair of the board
06/01ManagementMads Pilgren stepped down as chair of the board
06/01ManagementLars Perch Nielsen stepped down as board member

20197 changesmanagement 5 · ownership 2

27/05ManagementIda Weidner stepped down as board member
01/04ManagementKarin Verland appointed ceo
01/04ManagementLars Juhl Jensen appointed director
01/04ManagementMorten Weidner stepped down as director
31/03ManagementLars Juhl Jensen stepped down as ceo
23/01OwnershipJeppe Christiansen registered as owner (10%)
23/01OwnershipEMLIKA ApS is no longer registered as owner

201826 changesmanagement 11 · ownership 13 · capital 2

27/11ManagementBrian Hougaard appointed board member
27/11ManagementUlrik Thagesen stepped down as board member
23/10OwnershipPer Klitgård Poulsen registered as owner (10%)
23/10OwnershipSøhusvej A/S is no longer registered as owner
31/08ManagementLars Juhl Jensen appointed ceo
31/08ManagementMorten Weidner appointed director
30/08ManagementMorten Weidner stepped down as ceo
31/05ManagementUlrik Thagesen appointed board member
31/05ManagementMads Pilgren appointed chair of the board
31/05ManagementJoachim Snebang Vanggaard Jensen appointed board member
31/05ManagementOle Bitsch-Jensen stepped down as board member
30/05ManagementUlrik Thagesen stepped down as chair of the board
30/05ManagementMads Pilgren stepped down as board member
10/04OwnershipNina Rye is no longer registered as owner
10/04OwnershipJeppe Christiansen is no longer registered as owner
20/03CapitalShare capital changed from 1,528,572 DKK to 1,896,572 DKK
20/03OwnershipANAKIN ApS registered as owner (25%)
20/03OwnershipNina Rye registered as owner (10%)
20/03OwnershipJeppe Christiansen registered as owner (10%)
20/03OwnershipPILGREN ApS registered as owner (5%)
20/03OwnershipZentexia Group ApS registered as owner (20%)
20/03OwnershipSøhusvej A/S registered as owner (10%)
20/03OwnershipEMLIKA ApS registered as owner (10%)
19/03OwnershipZentexia Group ApS is no longer registered as owner
19/03OwnershipANAKIN ApS is no longer registered as owner
16/01CapitalShare capital changed from 1,472,450 DKK to 1,528,572 DKK

20176 changescapital 2 · management 3 · industry 1

28/12CapitalShare capital changed from 1,329,780 DKK to 1,472,450 DKK
21/07CapitalShare capital changed from 1,162,447 DKK to 1,329,780 DKK
30/05ManagementUlrik Thagesen appointed chair of the board
29/05ManagementUlrik Thagesen stepped down as deputy chair
07/03ManagementHenrik Dalbøge stepped down as chair of the board
01/01IndustryIndustry changed to Specialiseret engroshandel med fødevarer i.a.n. (463890)

20162 changesmanagement 2

09/05ManagementHenrik Dalbøge appointed chair of the board
09/05ManagementJan Frydenriech Fogh stepped down as chair of the board

201516 changesmanagement 5 · capital 5 · ownership 6

27/10ManagementLars Bo Madsen stepped down as director
20/10CapitalShare capital changed from 933,281 DKK to 1,162,447 DKK
20/10OwnershipZentexia Group ApS registered as owner (33.33%)
19/10OwnershipZentexia Group ApS is no longer registered as owner
10/08CapitalShare capital changed from 908,961 DKK to 933,281 DKK
10/08OwnershipANAKIN ApS registered as owner (33.33%)
09/08OwnershipANAKIN ApS is no longer registered as owner
11/06CapitalShare capital changed from 811,681 DKK to 908,961 DKK
04/03ManagementMads Pilgren appointed board member
04/03ManagementLars Perch Nielsen appointed board member
04/03ManagementLars Bo Madsen stepped down as board member
04/03ManagementMorten Weidner stepped down as board member
04/02CapitalShare capital changed from 544,160 DKK to 811,681 DKK
04/02OwnershipZentexia Group ApS registered as owner (50%)
04/02OwnershipANAKIN ApS registered as owner (25%)
29/01CapitalShare capital changed from 532,000 DKK to 544,160 DKK

20149 changescapital 3 · management 6

10/10CapitalShare capital changed from 524,000 DKK to 532,000 DKK
01/09ManagementLars Bo Madsen appointed director
02/06CapitalShare capital changed from 518,000 DKK to 524,000 DKK
12/05CapitalShare capital changed from 500,000 DKK to 518,000 DKK
12/05ManagementOle Bitsch-Jensen appointed board member
12/05ManagementLars Bo Madsen appointed board member
12/05ManagementUlrik Thagesen appointed deputy chair
12/05ManagementJan Frydenriech Fogh appointed chair of the board
12/05ManagementPoul Bernhard Weidner stepped down as chair of the board

20121 changeaddress 1

08/08AddressMoved to Literbuen 11, 2740 Skovlunde

20105 changesname 1 · capital 1 · management 3

20/09NameName changed from ASPIROS ApS to ASIROS A/S
20/09CapitalShare capital changed from 125,000 DKK to 500,000 DKK
20/09ManagementMorten Weidner appointed board member
20/09ManagementPoul Bernhard Weidner appointed chair of the board
20/09ManagementIda Weidner appointed board member

20083 changesaddress 1 · industry 2

30/09AddressMoved to Fruebjergvej 3, 2100 København Ø
01/07IndustryIndustry changed to Other technical consultancy (711290)
01/01IndustryIndustry changed to Virksomhedsrådgivning og anden rådgivning om driftsledelse (702200)

20073 changesname 1 · founded 1 · management 1

07/12NameName changed from ASPIRIS ApS to ASPIROS ApS
01/03FoundedRegistered as ASPIRIS ApS
01/03ManagementMorten Weidner appointed ceo

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVR Report a correction