Selected Flowers ApS
Private limited companyCVR 41348607SøborgActive
Selected Flowers ApS is a private limited company, based in Søborg, active in retail sale of flowers and plants, founded in 2020. Net profit rose 26% from 2024 to 2025, ending at DKK 13,001.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 19% (2024 → 2025), to DKK 1.3m.
- Revenue rose 12% (2024 → 2025), to DKK 3.8m.
- Net profit rose 26% (2024 → 2025), to DKK 13,001.
- Equity rose 5% (2024 → 2025), to DKK 53,001.
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of flowers and plants (477610)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | 3,034 | 3,354 | 4,092 | 3,435 | 3,838 | +11.7% |
| Gross profit | 241 | 615 | 668 | 984 | 1,070 | 1,272 | +18.9% |
| Operating profit (EBIT) | 25 | 72 | 36 | 81 | 18 | 20 | +13.3% |
| Profit before tax | 24 | 71 | 33 | 75 | 13 | 17 | +25.9% |
| Net profit | 17 | 56 | 26 | 58 | 10 | 13 | +25.9% |
| Total assets | 1,091 | 935 | 987 | 1,142 | 1,035 | 1,234 | +19.2% |
| Equity | 233 | 256 | 66 | 98 | 50 | 53 | +5.3% |
| Liabilities | 857 | 679 | 921 | 1,043 | 985 | 1,181 | +19.9% |
| Cash and cash equivalents | 143 | 110 | 127 | 291 | 70 | 55 | −21.5% |
| Average number of employees | 1 | – | – | – | 3 | 3 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLow equity ratio
Equity makes up 4% of total assets in 2025.
How is this calculated?
Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.
Profit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 30/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 30/05/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 30/05/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 29/05/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 27/06/2022 | The company | PDF not statedXBRL |
| 2020 | 11/05/2020 – 31/12/2020 | 07/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
214 companies in the databaseComparison with the other companies in retail sale of flowers and plants based on the latest financial year.
Industry median: gross profit DKK 1.5m, net profit DKK 56,066, equity DKK 274k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 40,223of 69,742 Better than 42% | No. 57,214of 69,964 Better than 18% |
| Same industry and fewer than 20 employees182 companies in the comparison | No. 81of 182 Better than 56% | No. 125of 182 Better than 31% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 21,202of 33,588 Better than 37% | No. 27,237of 33,687 Better than 19% |
| All companies of type ApS66,508 companies in the comparison | No. 38,767of 66,379 Better than 42% | No. 53,458of 66,505 Better than 20% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of flowers and plants- Selected Flowers ApSDKK 1.3m
- Plantorama A/SDKK 180.7m
- Interflora Danmark A/SDKK 55.5m
- Selected Flowers ApSDKK 13,001
- Plantorama A/SDKK 6.5m
- Interflora Danmark A/SDKK 25.1m
- Selected Flowers ApSDKK 53,001
- Plantorama A/SDKK 62.7m
- Interflora Danmark A/SDKK 39.3m
- Selected Flowers ApS4
- Plantorama A/S780
- Interflora Danmark A/S36
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Aliasghar Noory50%
- Mohammad Hossein Darafshi50%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Aliasghar Noory | Director | 11/05/2020 |
| Mohammad Hossein Darafshi | Director | 11/05/2020 |
- Founders
- Aliasghar Noory, Mohammad Hossein Darafshi
Signing rule: Virksomheden tegnes af den samlede direktion.
Address and production units
1 active production unitsSøborg Hovedgade 93
2860 Søborg
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Selected Flowers ApS | Søborg Hovedgade 93, st. 1, 2860 Søborg | 4 | 1025811050 |
Purpose
Virksomhedens formål er drift af blomsterbutik og dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
12 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of flowers and plants (477610)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20205 changesfounded 1 · management 2 · ownership 2
- FoundedRegistered as Selected Flowers ApS
- ManagementAliasghar Noory appointed director
- ManagementMohammad Hossein Darafshi appointed director
- OwnershipAliasghar Noory registered as owner (50%)
- OwnershipMohammad Hossein Darafshi registered as owner (50%)
Related companies
Same industry in Gladsaxe
- Aldershvile Planteskole ApS36 employees
- Amys Blomster ApS6 employees
Largest in the industry
- Plantorama A/SDKK 180.7m
- Interflora Danmark A/SDKK 55.5m
- Jespers Planteskole, Holstebro A/SDKK 51.5m
- Gamst Blomster ApSDKK 38.8m
- Bødkeriet A/SDKK 21.6m
- Ancher's Havecenter ApSDKK 19.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.