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Sejr A/S

Public limited companyCVR 30551605SkibbyActive

Sejr A/S is a public limited company, based in Skibby, active in other specialised design activities, founded in 2007. Equity was negative at the end of 2025 (−DKK 782k). Net profit fell 56% from 2024 to 2025, ending at DKK 7,759.

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Key figures · financial year 2025

Gross profitDKK 24,133−29.3% vs. 2024
Net profitDKK 7,759−56.3% vs. 2024
Equity−DKK 782k+1% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 29% (2024 → 2025), to DKK 24,133.
  • Net profit fell 56% (2024 → 2025), to DKK 7,759.

Registrations, last 24 months

  • 01/01/2025: Industry changed to Other specialised design activities (741400)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1.2m−DKK 1m−DKK 800k−DKK 600k−DKK 400k−DKK 200kDKK 0DKK 200k202020212022202320242025
EquityNet profit
Financial figures for Sejr A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit−3431148783424−29.3%
Operating profit (EBIT)−582822658188−56.4%
Profit before tax−91245942188−56.3%
Net profit−91245942188−56.3%
Total assets960940896853783735−6.2%
Equity−1,104−859−850−808−790−782+1%
Liabilities2,0641,7991,7461,6611,5741,517−3.6%
Cash and cash equivalents301758433329−12.5%
Average number of employees222220−100%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2m202020212022202320242025
Gross profitMedian, the industry (63 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 782k at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Sejr A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202530/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202418/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202331/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202226/04/2023The companyPDFXBRL
202101/01/2021 – 31/12/202124/03/2022The companyPDFXBRL
202001/01/2020 – 31/12/202017/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0112201/2002/2007/2008/2009/2010/2011/2012/2001/2102/2103/2104/2105/2104/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/24
Employees

Position in the industry

63 companies in the database

Comparison with the other companies in other specialised design activities based on the latest financial year.

Gross profitDKK 24,133No. 54 of 63
Better than 15% of the companies in the industry
Equity−DKK 782kNo. 57 of 63
Better than 10% of the companies in the industry
Number of employees2No. 55 of 63
Better than 13% of the companies in the industry

Industry median: gross profit DKK 1.2m, net profit DKK 37,899, equity DKK 338k, 2 employees.

DKK 100kDKK 431kDKK 1.9mDKK 8mDKK 21.1m
Distribution of gross profit for 54 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 62,284of 69,742
Better than 11%
No. 66,704of 69,964
Better than 5%
Same industry and fewer than 20 employees61 companies in the comparison
No. 52of 61
Better than 15%
No. 55of 61
Better than 10%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 22,410of 24,791
Better than 10%
No. 24,124of 24,909
Better than 3%
All companies of type A/S18,025 companies in the comparison
No. 16,547of 17,786
Better than 7%
No. 17,337of 18,024
Better than 4%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other specialised design activities
Gross profit
  1. Sejr A/SDKK 24,133
  2. Designit Denmark A/SDKK 34.3m
  3. Studio 9 Denmark A/SDKK 28.4m
Net profit
  1. Sejr A/SDKK 7,759
  2. Designit Denmark A/SDKK 2m
  3. Studio 9 Denmark A/SDKK 3m
Equity
  1. Sejr A/S−DKK 782k
  2. Designit Denmark A/SDKK 20.3m
  3. Studio 9 Denmark A/SDKK 11m
Employees
  1. Sejr A/S2
  2. Designit Denmark A/S10
  3. Studio 9 Denmark A/S47

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Sejrholm Holding ApS100%
Sejr A/S

Management

4 active registrations

Executive management

Executive management at Sejr A/S
NameRoleAppointed
Peter AaholmDirector28/06/2007

Board of directors

Board of directors at Sejr A/S
NameRoleAppointed
Peter AaholmBoard member28/06/2007
Birgitte SejrsenBoard member28/06/2007
Ulrik BrannerChair of the board12/09/2019
Founders
Sejrholm Holding ApS
Former management (2)
Former management at Sejr A/S
NameRoleAppointedResigned
Jens Henrik BromannChair of the board28/06/200707/04/2017
Per RasmussenChair of the board07/04/201712/09/2019

Signing rule: Selskabet tegnes af den samlede bestyrelse eller af en direktør.

Address and production units

1 active production units

Allingbjergvej 4
4050 Skibby

Frederikssund Municipality · Postcode 4050

Production units
Production unitAddressEmployeesP number
SEJR A/SAllingbjergvej 4, 4050 Skibby21013402619

Purpose

Selskabets formål er at drive virksomhed med import og salg af varer fra udlandet samt designe, producere og sælge tøj og dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

19 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Other specialised design activities (741400)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20192 changesmanagement 2
  • Ulrik Branner appointed chair of the board
  • Per Rasmussen stepped down as chair of the board
20172 changesmanagement 2
  • Per Rasmussen appointed chair of the board
  • Jens Henrik Bromann stepped down as chair of the board
20081 changeindustry 1
  • Industry changed to Industriel design og produktdesign (741010)
20077 changesindustry 1 · founded 1 · management 4 · ownership 1
  • Industry changed to Formgivning og industrielt design (748720)
  • Registered as SEJR A/S
  • Jens Henrik Bromann appointed chair of the board
  • Peter Aaholm appointed board member
  • Peter Aaholm appointed director
  • Birgitte Sejrsen appointed board member
  • SEJRHOLM HOLDING ApS registered as owner (100%)

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction