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Secret Hair Solution ApS

Private limited companyCVR 37292370ThemActive

Secret Hair Solution ApS is a private limited company, based in Them, active in wholesale of perfume and cosmetics, founded in 2015. After a loss in 2024, the company made a profit of DKK 155k in 2025. Equity grew to DKK 884k in 2025.

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Key figures · financial year 2025

Gross profitDKK 1.2m+1.3% vs. 2024
Net profitDKK 155k+235.5% vs. 2024
EquityDKK 884k+21.2% vs. 2024
Employees4latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 1% (2024 → 2025), to DKK 1.2m.
  • Net profit went from a loss of DKK 114k to a profit of DKK 155k (2024 → 2025).
  • Equity rose 21% (2024 → 2025), to DKK 884k.

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800k202020212022202320242025
EquityNet profit
Financial figures for Secret Hair Solution ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit6311,4549679491,1571,173+1.3%
Operating profit (EBIT)−12072615548341259−24.1%
Profit before tax−13470812214−169208+223.1%
Net profit−108550897−114155+235.5%
Total assets1,4501,2971,5682,2272,3812,485+4.4%
Equity198748837844729884+21.2%
Liabilities1,2525457201,3771,6521,599−3.2%
Cash and cash equivalents31234017310634122+256.1%
Average number of employees333223+50%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4m202020212022202320242025
Gross profitMedian, the industry (126 companies)

Annual reports

6 financial years
Annual reports for Secret Hair Solution ApS
Financial yearPeriodPublishedFigures forDocuments
202501/10/2024 – 30/09/202511/02/2026The companyPDF not statedXBRL
202401/10/2023 – 30/09/202413/02/2025The companyPDFXBRL
202301/10/2022 – 30/09/202307/03/2024The companyPDFXBRL
202201/10/2021 – 30/09/202220/01/2023The companyPDFXBRL
202101/10/2020 – 30/09/202117/03/2022The companyPDFXBRL
202001/10/2019 – 30/09/202024/02/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
01234508/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

126 companies in the database

Comparison with the other companies in wholesale of perfume and cosmetics based on the latest financial year.

Gross profitDKK 1.2mNo. 97 of 126
Better than 23% of the companies in the industry
EquityDKK 884kNo. 86 of 126
Better than 32% of the companies in the industry
Number of employees4No. 81 of 126
Better than 36% of the companies in the industry

Industry median: gross profit DKK 3.4m, net profit DKK 191k, equity DKK 2.6m, 6 employees.

DKK 100kDKK 1.1mDKK 12.2mDKK 134.3mDKK 665.5mHere
Distribution of gross profit for 117 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 41,860of 69,742
Better than 40%
No. 35,267of 69,964
Better than 50%
Same industry and fewer than 20 employees98 companies in the comparison
No. 69of 98
Better than 30%
No. 59of 98
Better than 40%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 21,959of 33,588
Better than 35%
No. 16,268of 33,687
Better than 52%
All companies of type ApS66,508 companies in the comparison
No. 40,307of 66,379
Better than 39%
No. 31,105of 66,505
Better than 53%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of perfume and cosmetics
Gross profit
  1. Secret Hair Solution ApSDKK 1.2m
  2. L'oréal Danmark A/SDKK 1.5bn
  3. Estee Lauder Cosmetics A/SDKK 311.8m
Net profit
  1. Secret Hair Solution ApSDKK 155k
  2. L'oréal Danmark A/SDKK 635.6m
  3. Estee Lauder Cosmetics A/SDKK 113.1m
Equity
  1. Secret Hair Solution ApSDKK 884k
  2. L'oréal Danmark A/SDKK 897.7m
  3. Estee Lauder Cosmetics A/SDKK 673.6m
Employees
  1. Secret Hair Solution ApS4
  2. L'oréal Danmark A/S660
  3. Estee Lauder Cosmetics A/S171

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Andersen Group Holding ApS100%
Secret Hair Solution ApS

Management

1 active registrations

Executive management

Executive management at Secret Hair Solution ApS
NameRoleAppointed
Peter Pierre Bjødslev AndersenDirector02/12/2015
Founders
Peter Andersen Silkeborg Holding ApS

Signing rule: Selskabet tegnes af direktøren.

Address and production units

1 active production units

Esperlundvej 6
8653 Them

Silkeborg Municipality · Postcode 8653

Other companies at the address (1)

  • IQ nordic ApSBusiness and other management consultancy activities
Production units
Production unitAddressEmployeesP number
Secret Hair Solution ApSEsperlundvej 6, Knudlund, 8653 Them41020968687

Purpose

Selskabets formål er IT-udvikling og hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

27 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
202411 changesname 1 · address 1 · ownership 8 · accounts 1
  • Name changed from AqqRate ApS to Secret Hair Solution ApS
  • Moved to Esperlundvej 6, Knudlund, 8653 Them
  • Andersen Group Holding ApS registered as owner (100%)
  • Peter Pierre Bjødslev Andersen is no longer registered as owner
  • Oliver Bjødslev Holbech Andersen is no longer registered as owner
  • Philip Bjødslev Holbech Andersen is no longer registered as owner
  • Peter Pierre Bjødslev Andersen registered as owner (50%)
  • Oliver Bjødslev Holbech Andersen registered as owner (25%)
  • Philip Bjødslev Holbech Andersen registered as owner (10%)
  • Peter Pierre Bjødslev Andersen is no longer registered as owner
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20213 changesaddress 2 · accounts 1
  • Moved to Hårup Bygade 21A, 8600 Silkeborg
  • Moved to Hårup Bygade 19B, 8600 Silkeborg
  • Annual report for 2020 published
20201 changeindustry 1
  • Industry changed to Wholesale of perfume and cosmetics (464500)
20181 changeaddress 1
  • Moved to Bohrsvej 14, 8600 Silkeborg
20173 changesaddress 1 · ownership 2
  • Moved to Rudolfgårdsvej 1A, 8260 Viby J
  • Peter Pierre Bjødslev Andersen registered as owner (100%)
  • PETER ANDERSEN SILKEBORG HOLDING ApS is no longer registered as owner
20161 changeaddress 1
  • Moved to Erhvervsvej 2C, Knudlund, 8653 Them
20153 changesfounded 1 · management 1 · ownership 1
  • Registered as AqqRate ApS
  • Peter Pierre Bjødslev Andersen appointed director
  • PETER ANDERSEN SILKEBORG HOLDING ApS registered as owner (100%)

Related companies

Same industry in Silkeborg

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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