Sands Mad ApS
Private limited companyCVR 43959441SøborgActive
Sands Mad ApS is a private limited company, based in Søborg, active in contract catering and other food service activities, founded in 2023. Net profit rose 82% from 2024 to 2025, ending at DKK 5.6m. Profit has grown three years in a row. With 34 employees, the company is about 7 times larger than the industry median.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 37% (2024 → 2025), to DKK 17.5m.
- Net profit rose 82% (2024 → 2025), to DKK 5.6m.
- Equity rose 68% (2024 → 2025), to DKK 6.5m.
Employees
- 8 more employees than a year earlier: 34 (07/2026) against 26 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Contract catering and other food service activities (562200)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2023–2025 · amounts in DKK thousandEquity and net profit
| 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | – |
| Gross profit | 4,921 | 12,783 | 17,460 | +36.6% |
| Operating profit (EBIT) | 1,036 | 4,007 | 7,206 | +79.9% |
| Profit before tax | 953 | 3,955 | 7,205 | +82.2% |
| Net profit | 743 | 3,084 | 5,617 | +82.2% |
| Total assets | 6,677 | 7,002 | 10,636 | +51.9% |
| Equity | 783 | 3,866 | 6,484 | +67.7% |
| Liabilities | 5,894 | 3,080 | 4,069 | +32.1% |
| Cash and cash equivalents | 1,825 | 2,724 | 1,368 | −49.8% |
| Average number of employees | 13 | 21 | 24 | +14.3% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
3 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 06/02/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 21/03/2025 | The company | PDFXBRL |
| 2023 | 01/04/2023 – 31/12/2023 | 26/04/2024 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
227 companies in the databaseComparison with the other companies in contract catering and other food service activities based on the latest financial year.
Industry median: gross profit DKK 2.3m, net profit DKK 113k, equity DKK 384k, 5 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 20–49 employees9,922 companies in the comparison | No. 3,491of 9,892 Better than 65% | No. 4,087of 9,922 Better than 59% |
| Same industry and 20–49 employees44 companies in the comparison | No. 3of 44 Better than 95% | No. 5of 44 Better than 91% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 498of 16,614 Better than 97% | No. 1,103of 16,661 Better than 93% |
| All companies of type ApS66,508 companies in the comparison | No. 2,946of 66,379 Better than 96% | No. 9,364of 66,505 Better than 86% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Contract catering and other food service activities- Sands Mad ApSDKK 17.5m
- Compass Group Danmark A/SDKK 1.6bn
- Meyers Contract Catering A/SDKK 280.8m
- Sands Mad ApSDKK 5.6m
- Compass Group Danmark A/SDKK 73.3m
- Meyers Contract Catering A/SDKK 14.4m
- Sands Mad ApSDKK 6.5m
- Compass Group Danmark A/SDKK 494.8m
- Meyers Contract Catering A/SDKK 29.7m
- Sands Mad ApS34
- Compass Group Danmark A/S3,737
- Meyers Contract Catering A/S764
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Hersougs Holding ApS66.67%
- Zuguang Holding ApS25%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Bo Sand Hersoug | Director | 01/04/2023 |
- Founders
- Hersougs Holding ApS, Zuguang Holding ApS
Signing rule: Selskabet tegnes af direktøren.
Address and production units
1 active production unitsTelefonvej 6
2860 Søborg
Gladsaxe Municipality · Postcode 2860
Other companies at the address (1)
- Compara A/SOther technical consultancy
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Sands Mad ApS | Telefonvej 6, 2860 Søborg | 35 | 1029184123 |
Purpose
Selskabets formål er at drive virksomhed med produktion af frokostmåltider samt hermed, efter ledelsens skøn, beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
9 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Contract catering and other food service activities (562200)
20242 changesaccounts 1 · address 1
- AccountsAnnual report for 2023 published
- AddressMoved to Telefonvej 6, 2860 Søborg
20234 changesfounded 1 · management 1 · ownership 2
- FoundedRegistered as Sands Mad ApS
- ManagementBo Sand Hersoug appointed director
- OwnershipHersougs Holding ApS registered as owner (66.67%)
- OwnershipZuguang Holding ApS registered as owner (25%)
Related companies
Same industry in Gladsaxe
- City Catering ApS23 employees
- Blomst Catering ApS4 employees
- ALFA Services ApS2 employees
Largest in the industry
- Compass Group Danmark A/SDKK 1.6bn
- Meyers Contract Catering A/SDKK 280.8m
- Gate Gourmet Denmark ApSDKK 259.5m
- Cheval Blanc Kantiner A/SDKK 210.6m
- Det Danske Madhus A/SDKK 194.8m
- Newrest Denmark A/SDKK 193.5m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.