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Salon Madonna, Alslev ApS

Private limited companyCVR 33955472VardeActive

Salon Madonna, Alslev ApS is a private limited company, based in Varde, active in hairdressing and barber salons, founded in 2011. Net profit rose 16% from 2024 to 2025, ending at DKK 146k.

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Key figures · financial year 2025

Gross profitDKK 1.4m−4.3% vs. 2024
Net profitDKK 146k+15.9% vs. 2024
EquityDKK 769k+11.7% vs. 2024
Employees6latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 4% (2024 → 2025), to DKK 1.4m.
  • Net profit rose 16% (2024 → 2025), to DKK 146k.
  • Equity rose 12% (2024 → 2025), to DKK 769k.

Employees

  • 1 more employees than a year earlier: 6 (08/2026) against 5 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Hairdressing and barber salons (962100)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 100kDKK 200kDKK 300kDKK 400kDKK 500kDKK 600kDKK 700kDKK 800k202020212022202320242025
EquityNet profit
Financial figures for Salon Madonna, Alslev ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,5191,5071,3821,4111,4911,427−4.3%
Operating profit (EBIT)100215211257154190+23.2%
Profit before tax97209210258157188+19.9%
Net profit74162161200126146+15.9%
Total assets1,2441,3949331,0421,0021,086+8.4%
Equity507556602685689769+11.7%
Liabilities730788325352314317+1.2%
Cash and cash equivalents8791,022592734660755+14.4%
Average number of employees5554440%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6m202020212022202320242025
Gross profitMedian, the industry (495 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Salon Madonna, Alslev ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202525/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202428/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202325/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202213/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202114/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202006/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
012345609/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

495 companies in the database

Comparison with the other companies in hairdressing and barber salons based on the latest financial year.

Gross profitDKK 1.4mNo. 222 of 495
Better than 55% of the companies in the industry
EquityDKK 769kNo. 65 of 495
Better than 87% of the companies in the industry
Number of employees6No. 148 of 495
Better than 70% of the companies in the industry

Industry median: gross profit DKK 1.3m, net profit DKK 31,822, equity DKK 142k, 3 employees.

DKK 100kDKK 432kDKK 1.9mDKK 8.1mDKK 21.5mHere
Distribution of gross profit for 486 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 37,903of 69,742
Better than 46%
No. 37,045of 69,964
Better than 47%
Same industry and fewer than 20 employees481 companies in the comparison
No. 209of 481
Better than 57%
No. 56of 481
Better than 89%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 17,325of 24,791
Better than 30%
No. 19,147of 24,909
Better than 23%
All companies of type ApS66,508 companies in the comparison
No. 36,579of 66,379
Better than 45%
No. 32,892of 66,505
Better than 51%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Hairdressing and barber salons
Gross profit
  1. Salon Madonna, Alslev ApSDKK 1.4m
  2. Rodeo ApSDKK 35m
  3. Frisør Hos Peter ApSDKK 29.6m
Net profit
  1. Salon Madonna, Alslev ApSDKK 146k
  2. Rodeo ApSDKK 341k
  3. Frisør Hos Peter ApSDKK 2.4m
Equity
  1. Salon Madonna, Alslev ApSDKK 769k
  2. Rodeo ApSDKK 4m
  3. Frisør Hos Peter ApSDKK 5.5m
Employees
  1. Salon Madonna, Alslev ApS6
  2. Rodeo ApS99
  3. Frisør Hos Peter ApS78

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Heidi Freund100%
Salon Madonna, Alslev ApS

Management

1 active registrations

Executive management

Executive management at Salon Madonna, Alslev ApS
NameRoleAppointed
Heidi FreundDirector26/09/2011
Founders
Heidi Freund

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Bredgade 22B
6800 Varde

Varde Municipality · Postcode 6800

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
SALON MADONNA, ALSLEV ApSBredgade 22B, Alslev, 6800 Varde61017161241

Purpose

Selskabets formål er at drive frisørsalon og hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

11 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Hairdressing and barber salons (962100)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20114 changesindustry 1 · founded 1 · management 1 · ownership 1
  • Industry changed to Frisørsaloner (960210)
  • Registered as SALON MADONNA, ALSLEV ApS
  • Heidi Freund appointed director
  • Heidi Freund registered as owner (100%)

Related companies

Same industry in Varde

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction