Salire ApS
Private limited companyCVR 40126155SkovlundeActive
Salire ApS is a private limited company, based in Skovlunde, active in activities of amusement parks and theme parks, founded in 2018. Equity was negative at the end of 2025 (−DKK 4.6m). After a loss in 2024, the company made a profit of DKK 49,715 in 2025. With 36 employees, the company is about 7 times larger than the industry median.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 41% (2024 → 2025), to DKK 4.6m.
- Net profit went from a loss of DKK 1.7m to a profit of DKK 49,715 (2024 → 2025).
Employees
- 2 fewer employees than a year earlier: 36 (07/2026) against 38 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Activities of amusement parks and theme parks (932100)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 5,551 | 5,792 | 7,023 | 5,657 | 3,278 | 4,621 | +41% |
| Operating profit (EBIT) | −1,656 | −1,284 | −52 | −875 | −1,669 | 701 | +142% |
| Profit before tax | −1,761 | −1,332 | −1,043 | −1,470 | −2,206 | 65 | +102.9% |
| Net profit | −1,761 | −1,332 | −1,043 | −1,118 | −1,723 | 50 | +102.9% |
| Total assets | 7,296 | 7,152 | 7,706 | 5,196 | 5,418 | 5,572 | +2.8% |
| Equity | −1,664 | −2,996 | −1,773 | −2,891 | −4,614 | −4,564 | +1.1% |
| Liabilities | 8,960 | 10,148 | 9,480 | 8,087 | 10,032 | 10,136 | +1% |
| Cash and cash equivalents | 640 | 1,189 | 483 | 1,575 | 1,228 | 1,488 | +21.1% |
| Average number of employees | 16 | 15 | 16 | 14 | 11 | 12 | +9.1% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 4.6m at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 05/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 27/05/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 29/04/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 20/04/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 01/07/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 30/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
89 companies in the databaseComparison with the other companies in activities of amusement parks and theme parks based on the latest financial year.
Industry median: gross profit DKK 2m, net profit DKK 50,055, equity DKK 316k, 5 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 20–49 employees9,922 companies in the comparison | No. 7,877of 9,892 Better than 20% | No. 9,685of 9,922 Better than 2% |
| Same industry and 20–49 employees30 companies in the comparison | No. 11of 30 Better than 66% | No. 30of 30 Better than 0% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 9,252of 33,588 Better than 72% | No. 33,027of 33,687 Better than 2% |
| All companies of type ApS66,508 companies in the comparison | No. 14,945of 66,379 Better than 77% | No. 65,639of 66,505 Better than 1% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Activities of amusement parks and theme parks- Salire ApSDKK 4.6m
- Legoland ApSDKK 245m
- Djurs Sommerland A/SDKK 151.5m
- Salire ApSDKK 49,715
- Legoland ApSDKK 186.3m
- Djurs Sommerland A/SDKK 32m
- Salire ApS−DKK 4.6m
- Legoland ApSDKK 1.1bn
- Djurs Sommerland A/SDKK 323m
- Salire ApS36
- Legoland ApS1,702
- Djurs Sommerland A/S747
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Parc Denmark ApS100%
Management
3 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Petter Ivar Haagaas | CEO | 31/10/2022 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Dag Eliasson Melhus | Board member | 31/10/2022 |
| Petter Ivar Haagaas | Chair of the board | 31/10/2022 |
- Founders
- Lee Myall
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Lee Myall | CEO | 27/12/2018 | 31/10/2022 |
Signing rule: Selskabet tegnes af ét medlem af bestyrelsen i forening med én direktør, eller af to medlemmer af bestyrelsen i forening eller af den samlede bestyrelse
Address and production units
1 active production unitsMileparken 10A
2740 Skovlunde
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Salire ApS | Mileparken 10A, 2740 Skovlunde | 36 | 1024251019 |
Purpose
Selskabets formål er at drive forlystelses-aktiviteter, herunder trampolinparker og andre aktiviteter forbundet dermed.
The purpose is quoted from the register in Danish.
Changes year by year
16 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Activities of amusement parks and theme parks (932100)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20227 changesmanagement 4 · ownership 2 · accounts 1
- ManagementDag Eliasson Melhus appointed board member
- ManagementPetter Ivar Haagaas appointed ceo
- ManagementPetter Ivar Haagaas appointed chair of the board
- ManagementLee Myall stepped down as ceo
- OwnershipParc Denmark ApS registered as owner (100%)
- OwnershipLee Myall is no longer registered as owner
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20183 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as Salire ApS
- ManagementLee Myall appointed ceo
- OwnershipLee Myall registered as owner (100%)
Related companies
Largest in the industry
- Legoland ApSDKK 245m
- Djurs Sommerland A/SDKK 151.5m
- LEGO House A/SDKK 135m
- Fårup Sommerland A/SDKK 121.7m
- Tivoli Friheden A/SDKK 80.2m
- Bonbon-land A/SDKK 33.2m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.