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Saleslock ApS

Private limited companyCVR 36042850SmørumActive

Saleslock ApS is a private limited company, based in Smørum, active in computer programming activities, founded in 2014. Net profit rose 118% from 2024 to 2025, ending at DKK 164k. Equity grew to DKK 552k in 2025.

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Key figures · financial year 2025

Gross profitDKK 1.4m+32% vs. 2024
Net profitDKK 164k+117.6% vs. 2024
EquityDKK 552k+48.7% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 32% (2024 → 2025), to DKK 1.4m.
  • Net profit rose 118% (2024 → 2025), to DKK 164k.
  • Equity rose 49% (2024 → 2025), to DKK 552k.

Management and owners, last 24 months

  • New owners registered: Hasse Daae (03/06/2025).
  • No longer registered as owner: Phonex Holding ApS (02/06/2025).

Registrations, last 24 months

  • 02/06/2025: Merger registered in CVR

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 100kDKK 0DKK 100kDKK 200kDKK 300kDKK 400kDKK 500kDKK 600k202020212022202320242025
EquityNet profit
Financial figures for Saleslock ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit9548719721,1441,0961,447+32%
Operating profit (EBIT)64−07913999212+114.3%
Profit before tax64−27913999212+114.3%
Net profit63−85910875164+117.6%
Total assets297215383394455726+59.4%
Equity136128188296371552+48.7%
Liabilities160851939884173+106.6%
Cash and cash equivalents19173245226288322+11.5%
Average number of employees2222220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5m202020212022202320242025
Gross profitMedian, the industry (1,661 companies)

Annual reports

6 financial years
Annual reports for Saleslock ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202523/02/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202430/05/2025The companyPDF not statedXBRL
202301/01/2023 – 31/12/202326/04/2024The companyPDF not statedXBRL
202201/01/2022 – 31/12/202230/05/2023The companyPDF not statedXBRL
202101/01/2021 – 31/12/202120/04/2022The companyPDF not statedXBRL
202001/01/2020 – 31/12/202024/06/2021The companyPDF not statedXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0112208/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

1,661 companies in the database

Comparison with the other companies in computer programming activities based on the latest financial year.

Gross profitDKK 1.4mNo. 1016 of 1,656
Better than 39% of the companies in the industry
EquityDKK 552kNo. 969 of 1,661
Better than 42% of the companies in the industry
Number of employees2No. 1027 of 1,661
Better than 38% of the companies in the industry

Industry median: gross profit DKK 2.6m, net profit DKK 93,491, equity DKK 1m, 4 employees.

DKK 100kDKK 978kDKK 9.6mDKK 93.7mDKK 428.6mHere
Distribution of gross profit for 1,474 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 37,627of 69,742
Better than 46%
No. 41,016of 69,964
Better than 41%
Same industry and fewer than 20 employees1,365 companies in the comparison
No. 740of 1,363
Better than 46%
No. 714of 1,365
Better than 48%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 19,996of 33,588
Better than 40%
No. 19,298of 33,687
Better than 43%
All companies of type ApS66,508 companies in the comparison
No. 36,325of 66,379
Better than 45%
No. 36,925of 66,505
Better than 44%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Computer programming activities
Gross profit
  1. Saleslock ApSDKK 1.4m
  2. Stibo Systems A/SDKK 916.6m
  3. Trackunit ApSDKK 897.1m
Net profit
  1. Saleslock ApSDKK 164k
  2. Stibo Systems A/SDKK 155.9m
  3. Trackunit ApSDKK 206.3m
Equity
  1. Saleslock ApSDKK 552k
  2. Stibo Systems A/SDKK 309.7m
  3. Trackunit ApSDKK 1.7bn
Employees
  1. Saleslock ApS2
  2. Stibo Systems A/S201
  3. Trackunit ApS249

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Hasse Daae100%
Saleslock ApS

Management

1 active registrations

Executive management

Executive management at Saleslock ApS
NameRoleAppointed
Hasse DaaeCEO01/07/2014
Founders
Phonex Holding ApS
Former management (1)
Former management at Saleslock ApS
NameRoleAppointedResigned
Hasse DaaeDirector01/07/201417/08/2016

Signing rule: Selskabet tegnes af direktionen.

Address and production units

1 active production units

Kildekær 4
2765 Smørum

Egedal Municipality · Postcode 2765

Production units
Production unitAddressEmployeesP number
SALESLOCK ApSKildekær 4, 2765 Smørum21019550253

Purpose

Selskabets formål er software salg, applikation udvikling og salg, software løsning hosting, fieldsales løsninger og dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

16 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20254 changesownership 2 · merger 1 · accounts 1
  • Hasse Daae registered as owner (100%)
  • PHONEX HOLDING ApS is no longer registered as owner
  • Merger registered in CVR
  • Annual report for 2024 published
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20163 changesstatus 2 · management 1
  • Status changed to active
  • Status changed to under compulsory dissolution
  • Hasse Daae stepped down as director
20144 changesfounded 1 · management 2 · ownership 1
  • Registered as SALESLOCK ApS
  • Hasse Daae appointed director
  • Hasse Daae appointed ceo
  • PHONEX HOLDING ApS registered as owner (100%)

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction