Saleshoppen.dk ApS
Private limited companyCVR 41444312HelsingørActive
Saleshoppen.dk ApS is a private limited company, based in Helsingør, active in retail sale of clothing, founded in 2020. The company went from a profit in 2024 to a loss of DKK 59,976 in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 12% (2024 → 2025), to DKK 863k.
- Net profit went from a profit of DKK 25,568 to a loss of DKK 59,976 (2024 → 2025).
- Equity fell 8% (2024 → 2025), to DKK 693k.
Employees
- 1 more employees than a year earlier: 2 (07/2026) against 1 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of clothing (477110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −37 | 180 | 576 | 1,029 | 769 | 863 | +12.2% |
| Operating profit (EBIT) | −37 | 180 | 215 | 555 | 83 | −11 | −113.8% |
| Profit before tax | −37 | 183 | 205 | 518 | 33 | −60 | −281% |
| Net profit | −29 | 143 | 160 | 404 | 26 | −60 | −334.6% |
| Total assets | 194 | 962 | 2,520 | 2,638 | 4,969 | 4,051 | −18.5% |
| Equity | 71 | 214 | 373 | 727 | 753 | 693 | −8% |
| Liabilities | 123 | 748 | 2,136 | 1,902 | 4,211 | 3,353 | −20.4% |
| Cash and cash equivalents | 125 | 273 | 1,007 | 1,004 | 624 | 444 | −28.8% |
| Average number of employees | 0 | 1 | 1 | 1 | 2 | 2 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 13/07/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 30/06/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 26/06/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 21/03/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 26/05/2022 | The company | PDF not statedXBRL |
| 2020 | 18/06/2020 – 31/12/2020 | 05/07/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
937 companies in the databaseComparison with the other companies in retail sale of clothing based on the latest financial year.
Industry median: gross profit DKK 1.3m, net profit DKK 76,336, equity DKK 784k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 47,300of 69,742 Better than 32% | No. 38,352of 69,964 Better than 45% |
| Same industry and fewer than 20 employees850 companies in the comparison | No. 538of 849 Better than 37% | No. 418of 850 Better than 51% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 24,477of 33,588 Better than 27% | No. 17,893of 33,687 Better than 47% |
| All companies of type ApS66,508 companies in the comparison | No. 45,527of 66,379 Better than 31% | No. 34,219of 66,505 Better than 49% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of clothing- Saleshoppen.dk ApSDKK 863k
- H & M Hennes & Mauritz A/SDKK 718.7m
- Pwt Group A/SDKK 407.4m
- Saleshoppen.dk ApS−DKK 59,976
- H & M Hennes & Mauritz A/SDKK 106.2m
- Pwt Group A/SDKK 112.3m
- Saleshoppen.dk ApSDKK 693k
- H & M Hennes & Mauritz A/SDKK 299.3m
- Pwt Group A/SDKK 283.1m
- Saleshoppen.dk ApS2
- H & M Hennes & Mauritz A/S2,767
- Pwt Group A/S522
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Brian Jes Kofoed Nielsen100%
- JK 1974 Holding Aps100%
The ownership shares in the register add up to 200%. The register may contain older or indirect holdings that have not been closed. We show them as registered.
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Brian Jes Kofoed Nielsen | Director | 18/06/2020 |
- Founders
- Brian Jes Kofoed Nielsen
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Lars Palner | Director | 18/06/2020 | 23/05/2022 |
Signing rule: Selskabet tegnes af en direktør alene
Address and production units
2 active production unitsFredericiavej 5
3000 Helsingør
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Saleshoppen.dk - Lager | Traverbanevej 10, 2920 Charlottenlund | – | 1027323371 |
| Saleshoppen.dk ApS | Fredericiavej 5, 1, 3000 Helsingør | – | 1025940632 |
Purpose
Selskabets formål er køb og salg, produktion, markedsføring samt anden dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
22 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of clothing (477110)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20222 changesaccounts 1 · management 1
- AccountsAnnual report for 2021 published
- ManagementLars Palner stepped down as director
20217 changesownership 6 · accounts 1
- OwnershipBrian Jes Kofoed Nielsen registered as owner (100%)
- OwnershipJK 1974 Holding Aps registered as owner (100%)
- OwnershipLars Palner is no longer registered as owner
- OwnershipLP 0304 Holding ApS is no longer registered as owner
- OwnershipBrian Jes Kofoed Nielsen is no longer registered as owner
- OwnershipJK 1974 Holding Aps is no longer registered as owner
- AccountsAnnual report for 2020 published
20208 changesaddress 1 · founded 1 · management 2 · ownership 4
- AddressMoved to Fredericiavej 5, 1, 3000 Helsingør
- FoundedRegistered as Saleshoppen.dk ApS
- ManagementLars Palner appointed director
- ManagementBrian Jes Kofoed Nielsen appointed director
- OwnershipLars Palner registered as owner (50%)
- OwnershipBrian Jes Kofoed Nielsen registered as owner (50%)
- OwnershipJK 1974 Holding Aps registered as owner (50%)
- OwnershipLP 0304 Holding ApS registered as owner (50%)
Related companies
Same industry in Helsingør
- Stokværk Espergærde ApS28 employees
- CF-Copenhagen ApS10 employees
- Fe-mail ApS9 employees
- Mr. August ApS6 employees
- August Erhverv & Sport ApS6 employees
- Rikke Vibe ApS4 employees
Largest in the industry
- H & M Hennes & Mauritz A/SDKK 718.7m
- Pwt Group A/SDKK 407.4m
- BESTSELLER Stores Denmark A/SDKK 279.7m
- INDITEX Danmark A/SDKK 239.9m
- Only Stores Denmark A/SDKK 135.2m
- Axel Kaufmann ApSDKK 123.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.