Sales-Coach ApS
Private limited companyCVR 41309261HillerødActive
Sales-Coach ApS is a private limited company, based in Hillerød, active in other distribution of media content, founded in 2020. Net profit rose 307% from 2025 to 2026, ending at DKK 2m. Profit has grown three years in a row. Equity grew to DKK 2.5m in 2026.
Key figures · financial year 2026
What has changed
calculated from recorded figures and datesFinancials: 2026 against 2025
- Gross profit rose 61% (2025 → 2026), to DKK 3.8m.
- Net profit rose 307% (2025 → 2026), to DKK 2m.
- Equity rose 122% (2025 → 2026), to DKK 2.5m.
Management and owners, last 24 months
- New owners registered: Empowerment Holding ApS (07/07/2025) and Korsbæk Jensen ApS (07/07/2025).
- No longer registered as owner: Empowerment Holding ApS (06/07/2025) and Korsbæk Jensen ApS (06/07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Other distribution of media content (603900)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2026 · amounts in DKK thousandEquity and net profit
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −111 | 153 | 625 | 1,477 | 2,355 | 3,800 | +61.4% |
| Operating profit (EBIT) | −111 | – | – | – | – | 2,539 | – |
| Profit before tax | −112 | −115 | −110 | 604 | 641 | 2,551 | +298.2% |
| Net profit | −90 | −93 | −97 | 459 | 486 | 1,979 | +306.9% |
| Total assets | 131 | 311 | 187 | 886 | 2,027 | 3,658 | +80.5% |
| Equity | −50 | 137 | 39 | 498 | 1,135 | 2,520 | +122.1% |
| Liabilities | 182 | 174 | 147 | 387 | 892 | 1,139 | +27.7% |
| Cash and cash equivalents | 99 | 113 | 75 | 650 | 1,331 | 3,197 | +140.2% |
| Average number of employees | – | 1 | 1 | 1 | 3 | 2 | −33.3% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025, 2026: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2026 | 01/07/2025 – 30/06/2026 | 11/09/2026 | The company | PDF not statedXBRL |
| 2025 | 01/07/2024 – 30/06/2025 | 05/12/2025 | The company | PDF not statedXBRL |
| 2024 | 01/07/2023 – 30/06/2024 | 03/12/2024 | The company | PDFXBRL |
| 2023 | 01/07/2022 – 30/06/2023 | 04/12/2023 | The company | PDFXBRL |
| 2022 | 01/07/2021 – 30/06/2022 | 01/12/2022 | The company | PDFXBRL |
| 2021 | 21/04/2020 – 30/06/2021 | 05/10/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
112 companies in the databaseComparison with the other companies in other distribution of media content based on the latest financial year.
Industry median: gross profit DKK 1.3m, net profit DKK 29,556, equity DKK 384k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 18,066of 69,742 Better than 74% | No. 21,435of 69,964 Better than 69% |
| Same industry and fewer than 20 employees103 companies in the comparison | No. 21of 103 Better than 80% | No. 19of 103 Better than 82% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 10,912of 33,588 Better than 68% | No. 9,425of 33,687 Better than 72% |
| All companies of type ApS66,508 companies in the comparison | No. 18,072of 66,379 Better than 73% | No. 17,784of 66,505 Better than 73% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Other distribution of media content- Sales-Coach ApSDKK 3.8m
- Cortex Consult A/SDKK 47.1m
- Skoletip ApSDKK 28.7m
- Sales-Coach ApSDKK 2m
- Cortex Consult A/SDKK 4.2m
- Skoletip ApSDKK 16.4m
- Sales-Coach ApSDKK 2.5m
- Cortex Consult A/SDKK 12.4m
- Skoletip ApSDKK 32.9m
- Sales-Coach ApS3
- Cortex Consult A/S51
- Skoletip ApS14
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Empowerment Holding ApS50%
- Korsbæk Jensen ApS33.33%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Carsten Bruun Werner-Hoelstad | Director | 21/04/2020 |
- Founders
- Carsten Bruun Werner-Hoelstad
Signing rule: Selskabet tegnes af en direktør
Address and production units
1 active production unitsFrydenborgvej 27D
3400 Hillerød
Hillerød Municipality · Postcode 3400
Other companies at the address (1)
- BioBag Zenzo A/SNon-specialised wholesale trade
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Sales-Coach ApS | Frydenborgvej 27D, 3400 Hillerød | 3 | 1025758745 |
Purpose
Selskabets formål er at drive virksomhed inden for E-Commerce og konsulentvirksomhed (E-Læring) samt dermed beslægtede aktiviteter
The purpose is quoted from the register in Danish.
Changes year by year
21 registered events20261 changeaccounts 1
- AccountsAnnual report for 2026 published
20256 changesaccounts 1 · ownership 4 · industry 1
- AccountsAnnual report for 2025 published
- OwnershipEMPOWERMENT HOLDING ApS registered as owner (50%)
- OwnershipKorsbæk Jensen ApS registered as owner (33.33%)
- OwnershipKorsbæk Jensen ApS is no longer registered as owner
- OwnershipEMPOWERMENT HOLDING ApS is no longer registered as owner
- IndustryIndustry changed to Other distribution of media content (603900)
20245 changesaccounts 1 · capital 1 · ownership 1 · name 1 · address 1
- AccountsAnnual report for 2024 published
- CapitalShare capital changed from 40,000 DKK to 47,058 DKK
- OwnershipKorsbæk Jensen ApS registered as owner (15%)
- NameName changed from People Analyze Group ApS to Sales-Coach ApS
- AddressMoved to Frydenborgvej 27D, 3400 Hillerød
20231 changeaccounts 1
- AccountsAnnual report for 2023 published
20222 changesaccounts 1 · address 1
- AccountsAnnual report for 2022 published
- AddressMoved to Uglevej 4, 3390 Hundested
20211 changeaccounts 1
- AccountsAnnual report for 2021 published
20205 changesfounded 1 · management 1 · ownership 3
- FoundedRegistered as People Analyze Group ApS
- ManagementCarsten Bruun Werner-Hoelstad appointed director
- OwnershipCarsten Bruun Werner-Hoelstad registered as owner (100%)
- OwnershipCarsten Bruun Werner-Hoelstad is no longer registered as owner
- OwnershipEMPOWERMENT HOLDING ApS registered as owner (66.67%)
Related companies
Largest in the industry
- Cortex Consult A/SDKK 47.1m
- Skoletip ApSDKK 28.7m
- GoLearn ApSDKK 26.9m
- Esoft International A/SDKK 22.6m
- Scor ApSDKK 15.9m
- Billetto ApSDKK 14.6m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.