Safeshopping.dk ApS
Private limited companyCVR 33161662ViborgActive
Safeshopping.dk ApS is a private limited company, based in Viborg, active in retail sale of games and toys, founded in 2010. Equity was negative at the end of 2025 (−DKK 39,937). After a loss in 2024, the company made a profit of DKK 296k in 2025. With 25 employees, the company is about 8 times larger than the industry median.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 93% (2024 → 2025), to DKK 3.7m.
- Net profit went from a loss of DKK 1.8m to a profit of DKK 296k (2024 → 2025).
Employees
- 5 fewer employees than a year earlier: 25 (08/2026) against 30 (08/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of games and toys (476400)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 5,778 | 5,457 | 3,017 | 4,202 | 1,895 | 3,663 | +93.2% |
| Operating profit (EBIT) | 1,375 | 1,032 | −864 | 505 | −1,469 | 348 | +123.7% |
| Profit before tax | 989 | 678 | −1,255 | 114 | −1,770 | 296 | +116.7% |
| Net profit | 770 | 527 | −1,255 | 114 | −1,782 | 296 | +116.6% |
| Total assets | 10,928 | 16,380 | 18,135 | 14,658 | 14,303 | 15,124 | +5.7% |
| Equity | 2,059 | 2,586 | 1,332 | 1,446 | −336 | −40 | +88.1% |
| Liabilities | 8,869 | 13,793 | 16,803 | 13,212 | 14,639 | 15,164 | +3.6% |
| Cash and cash equivalents | 315 | 42 | 155 | 1,136 | 1,989 | 2,035 | +2.3% |
| Average number of employees | 11 | 11 | 10 | 9 | 8 | 7 | −12.5% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 39,937 at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 03/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 30/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 13/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 30/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 12/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 12/07/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
86 companies in the databaseComparison with the other companies in retail sale of games and toys based on the latest financial year.
Industry median: gross profit DKK 1m, net profit DKK 92,962, equity DKK 455k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 20–49 employees9,922 companies in the comparison | No. 8,360of 9,892 Better than 15% | No. 9,056of 9,922 Better than 9% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 11,716of 24,791 Better than 53% | No. 23,383of 24,909 Better than 6% |
| All companies of type ApS66,508 companies in the comparison | No. 18,735of 66,379 Better than 72% | No. 57,468of 66,505 Better than 14% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of games and toys- Safeshopping.dk ApSDKK 3.7m
- Faraos Cigarer ApSDKK 40.3m
- Temashop ApSDKK 39.8m
- Safeshopping.dk ApSDKK 296k
- Faraos Cigarer ApSDKK 169k
- Temashop ApSDKK 10.3m
- Safeshopping.dk ApS−DKK 39,937
- Faraos Cigarer ApSDKK 26.3m
- Temashop ApSDKK 34.1m
- Safeshopping.dk ApS25
- Faraos Cigarer ApS192
- Temashop ApS105
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Com Company ApS50%
- P&v Holding, Viborg ApS50%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Allan Carøe Sørensen | CEO | 31/12/2017 |
- Auditor
- RéVision+ Statsautoriseret Revisionsanpartsselskab
- Founders
- Peter Nordmann Timmermann, Com Company ApS
Former management (2)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Peter Nordmann Timmermann | Director | 23/09/2010 | 31/12/2017 |
| Christiane Overgaard Mikkelsen | Director | 23/09/2010 | 31/12/2017 |
Signing rule: Virksomheden tegnes alene af direktøren.
Address and production units
1 active production unitsLivøvej 37E
8800 Viborg
| Production unit | Address | Employees | P number |
|---|---|---|---|
| SAFESHOPPING.DK ApS | Livøvej 37E, 8800 Viborg | 25 | 1016332867 |
Purpose
Selskabets formål er at sælge varer på internettet - sportsudstyr/personlig pleje samt andet dermed efter direktionens skøn beslægtet formål.
The purpose is quoted from the register in Danish.
Changes year by year
25 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of games and toys (476400)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20181 changeaddress 1
- AddressMoved to Livøvej 37E, 8800 Viborg
20178 changesmanagement 3 · ownership 5
- ManagementAllan Carøe Sørensen appointed ceo
- ManagementPeter Nordmann Timmermann stepped down as director
- ManagementChristiane Overgaard Mikkelsen stepped down as director
- OwnershipCOM COMPANY ApS registered as owner (50%)
- OwnershipP&V HOLDING, VIBORG ApS registered as owner (50%)
- OwnershipKlaus Bloch Nielsen is no longer registered as owner
- OwnershipP&V HOLDING, VIBORG ApS is no longer registered as owner
- OwnershipCOM COMPANY ApS is no longer registered as owner
20142 changesaddress 1 · industry 1
- AddressMoved to Livøvej 37, 8800 Viborg
- IndustryIndustry changed to Detailhandel med hobbyartikler, musikinstrumenter, sportsudstyr, legetøj, cykler via internet (479115)
20121 changeindustry 1
- IndustryIndustry changed to Detailhandel med dagligvarer via internet (479110)
20112 changesownership 2
- OwnershipKlaus Bloch Nielsen registered as owner (33.33%)
- OwnershipP&V HOLDING, VIBORG ApS registered as owner (33.33%)
20104 changesownership 1 · founded 1 · management 2
- OwnershipCOM COMPANY ApS registered as owner (33.33%)
- FoundedRegistered as SAFESHOPPING.DK ApS
- ManagementPeter Nordmann Timmermann appointed director
- ManagementChristiane Overgaard Mikkelsen appointed director
Related companies
Largest in the industry
- Faraos Cigarer ApSDKK 40.3m
- Temashop ApSDKK 39.8m
- Legeakademiet ApSDKK 27.3m
- G.k. Legetøj ApSDKK 19.7m
- Vejbys Frederikshavn ApSDKK 17.4m
- K/S TriatexDKK 11.5m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.