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S.a.i. Danmark A/S

Public limited companyCVR 18563940GreveActive

S.a.i. Danmark A/S is a public limited company, based in Greve, active in wholesale of electrical household appliances, founded in 1995. After a loss in 2024, the company made a profit of DKK 306k in 2025. With 17 employees, the company is about 3 times larger than the industry median. 6 people are registered in the company's management and ownership.

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Key figures · financial year 2025

Gross profitDKK 4.6m+20.1% vs. 2024
Net profitDKK 306k+166.2% vs. 2024
EquityDKK 3.8m+8.6% vs. 2024
Employees17latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 20% (2024 → 2025), to DKK 4.6m.
  • Net profit went from a loss of DKK 462k to a profit of DKK 306k (2024 → 2025).
  • Equity rose 9% (2024 → 2025), to DKK 3.8m.

Employees

  • 5 more employees than a year earlier: 17 (08/2026) against 12 (08/2025).

Management and owners, last 24 months

  • New in management: Helen Ingemod Kehler (deputy board member, 12/11/2025), Helen Ingemod Kehler (director, 12/11/2025) and Laura Victoria Ingemod Kehler (board member, 12/11/2025).
  • Stepped down: Helen Ingemod Kehler (board member, 11/11/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Wholesale of electrical household appliances (464310)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6m202020212022202320242025
EquityNet profit
Financial figures for S.a.i. Danmark A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit5,1325,4066,0804,8123,8394,609+20.1%
Operating profit (EBIT)9381,2352,011588−416240+157.8%
Profit before tax9161,1921,938461−464193+141.5%
Net profit7139291,509358−462306+166.2%
Total assets7,2938,5139,6928,7907,1407,422+4%
Equity4,7164,9325,5124,3613,5403,847+8.6%
Liabilities2,5773,5724,1684,4283,5993,575−0.7%
Cash and cash equivalents1,7182,2322,7783,5791,3221,552+17.4%
Average number of employees99101010100%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7mDKK 8m202020212022202320242025
Gross profitMedian, the industry (65 companies)

Annual reports

6 financial years
Annual reports for S.a.i. Danmark A/S
Financial yearPeriodPublishedFigures forDocuments
202501/10/2024 – 30/09/202524/03/2026The companyPDF not statedXBRL
202401/10/2023 – 30/09/202421/02/2025The companyPDFXBRL
202301/10/2022 – 30/09/202320/03/2024The companyPDFXBRL
202201/10/2021 – 30/09/202231/03/2023The companyPDFXBRL
202101/10/2020 – 30/09/202124/02/2022The companyPDFXBRL
202001/10/2019 – 30/09/202028/02/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101214161809/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

65 companies in the database

Comparison with the other companies in wholesale of electrical household appliances based on the latest financial year.

Gross profitDKK 4.6mNo. 29 of 65
Better than 56% of the companies in the industry
EquityDKK 3.8mNo. 33 of 65
Better than 50% of the companies in the industry
Number of employees17No. 23 of 65
Better than 66% of the companies in the industry

Industry median: gross profit DKK 4.2m, net profit DKK 569k, equity DKK 3.8m, 5 employees.

DKK 218kDKK 1.1mDKK 5.9mDKK 30.4mDKK 91mHere
Distribution of gross profit for 64 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 14,716of 69,742
Better than 79%
No. 16,702of 69,964
Better than 76%
Same industry and fewer than 20 employees46 companies in the comparison
No. 11of 46
Better than 78%
No. 15of 46
Better than 69%
Companies that are at least 30 years old10,276 companies in the comparison
No. 5,827of 10,152
Better than 43%
No. 6,732of 10,275
Better than 34%
All companies of type A/S18,025 companies in the comparison
No. 12,274of 17,786
Better than 31%
No. 12,497of 18,024
Better than 31%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of electrical household appliances
Gross profit
  1. S.a.i. Danmark A/SDKK 4.6m
  2. Miele A/SDKK 157.6m
  3. Oluf Brønnum & Co. A/SDKK 143.4m
Net profit
  1. S.a.i. Danmark A/SDKK 306k
  2. Miele A/SDKK 17m
  3. Oluf Brønnum & Co. A/SDKK 14.2m
Equity
  1. S.a.i. Danmark A/SDKK 3.8m
  2. Miele A/SDKK 116m
  3. Oluf Brønnum & Co. A/SDKK 114.8m
Employees
  1. S.a.i. Danmark A/S17
  2. Miele A/S206
  3. Oluf Brønnum & Co. A/S211

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • N-h Kehler Holding ApS100%
S.a.i. Danmark A/S

Management

6 active registrations

Executive management

Executive management at S.a.i. Danmark A/S
NameRoleAppointed
Niels-Henrik KehlerDirector07/03/2007
Helen Ingemod KehlerDirector12/11/2025

Board of directors

Board of directors at S.a.i. Danmark A/S
NameRoleAppointed
Niels-Henrik KehlerBoard member27/02/2014
Louise Ingemod KehlerBoard member27/02/2014
Helen Ingemod KehlerDeputy board member12/11/2025
Laura Victoria Ingemod KehlerBoard member12/11/2025
Founders
Niels Steen Pedersen
Former management (2)
Former management at S.a.i. Danmark A/S
NameRoleAppointedResigned
Niels Steen PedersenDirector30/05/199507/03/2007
Helen Ingemod KehlerBoard member27/02/201411/11/2025

Signing rule: Selskabet tegnes af den samlede bestyrelse eller af en direktør alene.

Address and production units

1 active production units

Geminivej 50
2670 Greve

Greve Municipality · Postcode 2670

Production units
Production unitAddressEmployeesP number
S.A.I. DANMARK A/SGeminivej 50, 2670 Greve171003482587

Purpose

Selskabets formål er import, eksport og handel og dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

24 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20256 changesmanagement 4 · accounts 1 · industry 1
  • Laura Victoria Ingemod Kehler appointed board member
  • Helen Ingemod Kehler appointed director
  • Helen Ingemod Kehler appointed deputy board member
  • Helen Ingemod Kehler stepped down as board member
  • Annual report for 2024 published
  • Industry changed to Wholesale of electrical household appliances (464310)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20145 changesname 1 · capital 1 · management 3
  • Name changed from S.A.I. DANMARK ApS to S.A.I. DANMARK A/S
  • Share capital changed from 125,000 DKK to 500,000 DKK
  • Louise Ingemod Kehler appointed board member
  • Helen Ingemod Kehler appointed board member
  • Niels-Henrik Kehler appointed board member
20121 changeaddress 1
  • Moved to Geminivej 50, 2670 Greve
20081 changeaddress 1
  • Moved to Korskildeeng 6, 2670 Greve
20072 changesmanagement 2
  • Niels-Henrik Kehler appointed director
  • Niels Steen Pedersen stepped down as director
20061 changeownership 1
  • N-H KEHLER HOLDING ApS registered as owner (100%)
19971 changecapital 1
  • Share capital changed from 200,000 DKK to 125,000 DKK
19952 changesfounded 1 · management 1
  • Registered as S.A.I. DANMARK ApS
  • Niels Steen Pedersen appointed director

Related companies

Same people in management

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction