RudeCru Brand House ApS
Private limited companyCVR 31065259HerlevActive
RudeCru Brand House ApS is a private limited company, based in Herlev, active in retail sale of clothing, founded in 2007. The company made a loss in both 2024 and 2025, most recently DKK 722k. Equity grew to DKK 1.2m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 49% (2024 → 2025), to DKK 960k.
- The loss grew: from DKK 342k to DKK 722k (2024 → 2025).
- Equity rose 393% (2024 → 2025), to DKK 1.2m.
Employees
- 3 fewer employees than a year earlier: 6 (08/2026) against 9 (08/2025).
Registrations, last 24 months
- 29/12/2025: Share capital changed from 126,000 DKK to 127,000 DKK
- 04/07/2025: Moved to Marielundvej 37B, 1, 2730 Herlev
- 01/01/2025: Industry changed to Retail sale of clothing (477110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 1,075 | 1,059 | 1,071 | 2,098 | 1,877 | 960 | −48.9% |
| Operating profit (EBIT) | 111 | 257 | 189 | 190 | −197 | −580 | −194.4% |
| Profit before tax | 54 | 222 | 160 | 14 | −342 | −722 | −111.1% |
| Net profit | 54 | 222 | 160 | 14 | −342 | −722 | −111.1% |
| Total assets | 2,340 | 3,521 | 4,189 | 4,426 | 4,098 | 3,706 | −9.6% |
| Equity | 197 | 419 | 579 | 593 | 251 | 1,239 | +392.9% |
| Liabilities | 2,143 | 3,102 | 3,610 | 3,832 | 3,847 | 2,468 | −35.9% |
| Cash and cash equivalents | 140 | 1,056 | 884 | 32 | 112 | 47 | −57.8% |
| Average number of employees | 2 | 2 | 1 | 1 | 4 | 3 | −25% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 2 years in a row
Net result has been negative in 2024–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 02/07/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 28/06/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 09/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 04/07/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 28/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 29/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
937 companies in the databaseComparison with the other companies in retail sale of clothing based on the latest financial year.
Industry median: gross profit DKK 1.3m, net profit DKK 76,336, equity DKK 784k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 45,470of 69,742 Better than 35% | No. 30,783of 69,964 Better than 56% |
| Same industry and fewer than 20 employees850 companies in the comparison | No. 494of 849 Better than 42% | No. 303of 850 Better than 64% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 19,096of 24,791 Better than 23% | No. 17,099of 24,909 Better than 31% |
| All companies of type ApS66,508 companies in the comparison | No. 43,783of 66,379 Better than 34% | No. 26,727of 66,505 Better than 60% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of clothing- RudeCru Brand House ApSDKK 960k
- H & M Hennes & Mauritz A/SDKK 718.7m
- Pwt Group A/SDKK 407.4m
- RudeCru Brand House ApS−DKK 722k
- H & M Hennes & Mauritz A/SDKK 106.2m
- Pwt Group A/SDKK 112.3m
- RudeCru Brand House ApSDKK 1.2m
- H & M Hennes & Mauritz A/SDKK 299.3m
- Pwt Group A/SDKK 283.1m
- RudeCru Brand House ApS6
- H & M Hennes & Mauritz A/S2,767
- Pwt Group A/S522
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- RudeCru Brand House Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Michael Alexander David | Director | 01/11/2007 |
- Auditor
- RugaardRevision statsautoriseret revisionsfirma
- Founders
- Michael Alexander David
Signing rule: Selskabet tegnes af en direktør
Address and production units
1 active production unitsMarielundvej 37B
2730 Herlev
| Production unit | Address | Employees | P number |
|---|---|---|---|
| RudeCru Brand House ApS | Marielundvej 37B, 1, 2730 Herlev | 6 | 1013791216 |
Purpose
Selskabets formål er at drive virksomhed med ehandel og detailhandel samt investeringer og dermed beslægtet aktiviteter efter ledelsens vurdering
The purpose is quoted from the register in Danish.
Changes year by year
22 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20254 changescapital 1 · address 1 · accounts 1 · industry 1
- CapitalShare capital changed from 126,000 DKK to 127,000 DKK
- AddressMoved to Marielundvej 37B, 1, 2730 Herlev
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of clothing (477110)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20232 changesownership 1 · accounts 1
- OwnershipANDERS BANG OLSEN HOLDING ApS is no longer registered as owner
- AccountsAnnual report for 2022 published
20223 changesownership 1 · name 1 · accounts 1
- OwnershipANDERS BANG OLSEN HOLDING ApS registered as owner (25%)
- NameName changed from MD-IMPORT ApS to RudeCru Brand House ApS
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20182 changescapital 1 · address 1
- CapitalShare capital changed from 125,000 DKK to 126,000 DKK
- AddressMoved to Tempovej 14, 2750 Ballerup
20141 changeindustry 1
- IndustryIndustry changed to Detailhandel med tøj, sko, lædervarer, ure eller babyudstyr via internet (479116)
20131 changeaddress 1
- AddressMoved to Gyngemose Parkvej 80B, 1, 2860 Søborg
20111 changeaddress 1
- AddressMoved to Grusgraven 5, 1, 2880 Bagsværd
20101 changeaddress 1
- AddressMoved to Grusgraven 5, 2880 Bagsværd
20082 changesownership 1 · industry 1
- OwnershipRudeCru Brand House Holding ApS registered as owner (100%)
- IndustryIndustry changed to Detailhandel med dagligvarer via internet (479110)
20072 changesfounded 1 · management 1
- FoundedRegistered as MD-IMPORT ApS
- ManagementMichael Alexander David appointed director
Related companies
Same industry in Herlev
- Lindex Denmark ApS26 employees
- S. Hermann ApS5 employees
- Mr. Bruun ApS4 employees
- Cphagen ApS3 employees
- Boggi Denmark ApS3 employees
- JJ Nielsen Herlev ApS2 employees
Largest in the industry
- H & M Hennes & Mauritz A/SDKK 718.7m
- Pwt Group A/SDKK 407.4m
- BESTSELLER Stores Denmark A/SDKK 279.7m
- INDITEX Danmark A/SDKK 239.9m
- Only Stores Denmark A/SDKK 135.2m
- Axel Kaufmann ApSDKK 123.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.