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rRebel Coffee Works A/S

Public limited companyCVR 36937130København SActive

rRebel Coffee Works A/S is a public limited company, based in København S, active in wholesale of electrical household appliances, founded in 2015. Net profit fell 65% from 2024 to 2025, ending at DKK 250k. Equity grew to DKK 1.5m in 2025.

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Key figures · financial year 2025

Gross profitDKK 2.6m−4.2% vs. 2024
Net profitDKK 250k−65.1% vs. 2024
EquityDKK 1.5m+20.5% vs. 2024
Employees5latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 4% (2024 → 2025), to DKK 2.6m.
  • Net profit fell 65% (2024 → 2025), to DKK 250k.
  • Equity rose 21% (2024 → 2025), to DKK 1.5m.

Employees

  • 1 more employees than a year earlier: 5 (07/2026) against 4 (07/2025).

Management and owners, last 24 months

  • New in management: Martine Bruheim Norum (director, 27/01/2025).
  • Stepped down: Patrick Watz (ceo, 27/01/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Wholesale of electrical household appliances (464310)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1m−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5m202020212022202320242025
EquityNet profit
Financial figures for rRebel Coffee Works A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,5631,3792,1272,0922,6932,581−4.2%
Operating profit (EBIT)−8006001,1064921,025485−52.6%
Profit before tax−8545011,030406935358−61.7%
Net profit−677379786299715250−65.1%
Total assets3,2395,1254,4925,0777,4877,117−4.9%
Equity−593−2145738721,2161,466+20.5%
Liabilities3,8325,3383,9194,1966,2445,626−9.9%
Cash and cash equivalents411,6103156031,7001,565−7.9%
Average number of employees412330−100%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7mDKK 8m202020212022202320242025
Gross profitMedian, the industry (65 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for rRebel Coffee Works A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202527/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202403/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202320/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202231/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202124/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202019/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
01234508/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

65 companies in the database

Comparison with the other companies in wholesale of electrical household appliances based on the latest financial year.

Gross profitDKK 2.6mNo. 42 of 65
Better than 36% of the companies in the industry
EquityDKK 1.5mNo. 44 of 65
Better than 33% of the companies in the industry
Number of employees5No. 63 of 65
Better than 3% of the companies in the industry

Industry median: gross profit DKK 4.2m, net profit DKK 569k, equity DKK 3.8m, 5 employees.

DKK 218kDKK 1.1mDKK 5.9mDKK 30.4mDKK 91mHere
Distribution of gross profit for 64 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 25,670of 69,742
Better than 63%
No. 28,463of 69,964
Better than 59%
Same industry and fewer than 20 employees46 companies in the comparison
No. 23of 46
Better than 51%
No. 26of 46
Better than 44%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 14,498of 33,588
Better than 57%
No. 12,843of 33,687
Better than 62%
All companies of type A/S18,025 companies in the comparison
No. 14,074of 17,786
Better than 21%
No. 15,265of 18,024
Better than 15%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of electrical household appliances
Gross profit
  1. rRebel Coffee Works A/SDKK 2.6m
  2. Miele A/SDKK 157.6m
  3. Oluf Brønnum & Co. A/SDKK 143.4m
Net profit
  1. rRebel Coffee Works A/SDKK 250k
  2. Miele A/SDKK 17m
  3. Oluf Brønnum & Co. A/SDKK 14.2m
Equity
  1. rRebel Coffee Works A/SDKK 1.5m
  2. Miele A/SDKK 116m
  3. Oluf Brønnum & Co. A/SDKK 114.8m
Employees
  1. rRebel Coffee Works A/S5
  2. Miele A/S206
  3. Oluf Brønnum & Co. A/S211

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Nomar Holding ApS10%
  • Panimo AS90%
rRebel Coffee Works A/S

Management

4 active registrations

Executive management

Executive management at rRebel Coffee Works A/S
NameRoleAppointed
Martine Bruheim NorumDirector27/01/2025

Board of directors

Board of directors at rRebel Coffee Works A/S
NameRoleAppointed
Heidi Aasestrand WatzBoard member29/11/2018
Martine Bruheim NorumBoard member25/01/2021
Patrick WatzBoard member25/01/2021
Auditor
Optimal Revision Godkendt Revisionsvirksomhed
Founders
Thomas Valentin
Former management (9)
Former management at rRebel Coffee Works A/S
NameRoleAppointedResigned
Thomas ValentinDirector01/07/201529/11/2018
Thomas ValentinBoard member01/07/201529/11/2018
Olov Magnus Gustaf AdamssonChair of the board01/07/201520/10/2019
Patrick WatzBoard member01/07/201519/10/2019
Patrick WatzDirector29/11/201827/08/2019
Bo Leif LindenskovCEO27/08/201925/01/2021
Bo Leif LindenskovBoard member20/10/201925/01/2021
Patrick WatzChair of the board20/10/201924/01/2021
Patrick WatzCEO25/01/202127/01/2025

Signing rule: Selskabet tegnes af en direktør

Address and production units

1 active production units

Prags Boulevard 49B
2300 København S

København Municipality · Postcode 2300

Production units
Production unitAddressEmployeesP number
rRebel Coffee Works A/SPrags Boulevard 49B, 2, 2300 København S51020519505

Purpose

Selskabets formål er at drive virksomhed med køb, salg og service af kaffemaskiner og hertil knyttet udstyr i Danmark.

The purpose is quoted from the register in Danish.

Changes year by year

51 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20254 changesaccounts 1 · management 2 · industry 1
  • Annual report for 2024 published
  • Martine Bruheim Norum appointed director
  • Patrick Watz stepped down as ceo
  • Industry changed to Wholesale of electrical household appliances (464310)
20244 changesaccounts 1 · address 1 · ownership 2
  • Annual report for 2023 published
  • Moved to Prags Boulevard 49B, 2, 2300 København S
  • Nomar Holding ApS registered as owner (10%)
  • Panimo AS registered as owner (90%)
20233 changesownership 1 · name 1 · accounts 1
  • Panimo AS is no longer registered as owner
  • Name changed from EspressoSpecialisten A/S to rRebel Coffee Works A/S
  • Annual report for 2022 published
20223 changesaccounts 1 · ownership 2
  • Annual report for 2021 published
  • Panimo AS registered as owner (100%)
  • Ulterior AS is no longer registered as owner
20217 changesaccounts 1 · management 6
  • Annual report for 2020 published
  • Patrick Watz appointed ceo
  • Patrick Watz appointed board member
  • Martine Bruheim Norum appointed board member
  • Bo Leif Lindenskov stepped down as board member
  • Bo Leif Lindenskov stepped down as ceo
  • Patrick Watz stepped down as chair of the board
201910 changesaddress 1 · management 6 · ownership 3
  • Moved to Smallegade 40, 2000 Frederiksberg
  • Bo Leif Lindenskov appointed board member
  • Patrick Watz appointed chair of the board
  • Olov Magnus Gustaf Adamsson stepped down as chair of the board
  • Ulterior AS registered as owner (100%)
  • Magnus Adamsson AB is no longer registered as owner
  • Patrick Watz stepped down as board member
  • Ulterior AS is no longer registered as owner
  • Bo Leif Lindenskov appointed ceo
  • Patrick Watz stepped down as director
20189 changesmanagement 4 · ownership 5
  • Patrick Watz appointed director
  • Heidi Aasestrand Watz appointed board member
  • Thomas Valentin stepped down as director
  • Thomas Valentin stepped down as board member
  • Ulterior AS registered as owner (50%)
  • Magnus Adamsson AB registered as owner (50%)
  • Thomas Valentin Holding ApS is no longer registered as owner
  • Ulterior AS is no longer registered as owner
  • Magnus Adamsson AB is no longer registered as owner
201510 changesstatus 1 · industry 1 · management 4 · ownership 3 · founded 1
  • Status changed to active
  • Industry changed to Engroshandel med elektriske husholdningsartikler (464350)
  • Thomas Valentin appointed director
  • Patrick Watz appointed board member
  • Olov Magnus Gustaf Adamsson appointed chair of the board
  • Thomas Valentin appointed board member
  • Thomas Valentin Holding ApS registered as owner (33.33%)
  • Ulterior AS registered as owner (33.33%)
  • Magnus Adamsson AB registered as owner (33.33%)
  • Registered as EspressoSpecialisten A/S

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Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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