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Roses Forever ApS

Private limited companyCVR 25293584FaaborgActive

Roses Forever ApS is a private limited company, based in Faaborg, active in leasing of intellectual property and similar products, except copyrighted works, founded in 2000. Net profit fell 76% from 2024 to 2025, ending at DKK 162k.

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Key figures · financial year 2025

Gross profitDKK 1.9m−33.5% vs. 2024
Net profitDKK 162k−76.4% vs. 2024
EquityDKK 5.1m+3.3% vs. 2024
Employees6latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 34% (2024 → 2025), to DKK 1.9m.
  • Net profit fell 76% (2024 → 2025), to DKK 162k.
  • Equity rose 3% (2024 → 2025), to DKK 5.1m.

Employees

  • 1 more employees than a year earlier: 6 (08/2026) against 5 (08/2025).

Management and owners, last 24 months

  • New in management: Harley Eskelund (director, 10/11/2024).
  • Stepped down: Rosa Eskelund (director, 10/11/2024).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Leasing of intellectual property and similar products, except copyrighted works (774000)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2018–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5m2018201920242025
EquityNet profit
Financial figures for Roses Forever ApS
2018201920242025Change
Revenuenot statednot statednot statednot stated–
Gross profit3,5913,5102,8031,864−33.5%
Operating profit (EBIT)7191,961874219−75%
Profit before tax7361,174892264−70.5%
Net profit28769687162−76.4%
Total assets7,2136,0745,8535,830−0.4%
Equity2,0342,8034,9055,067+3.3%
Liabilities5,1573,210947763−19.5%
Cash and cash equivalents1,398377553865+56.3%
Average number of employees3323+50%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2018, 2019, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2020, 2021, 2022, 2023 (changed financial year or not filed).

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3mDKK 3.5m2018201920242025
Gross profitMedian, the industry (32 companies)

Annual reports

4 financial years
Annual reports for Roses Forever ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202504/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202430/06/2025The companyPDFXBRL
201901/01/2019 – 31/12/201920/05/2020The companyPDFXBRL
201801/01/2018 – 31/12/201806/06/2019The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
012345609/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

32 companies in the database

Comparison with the other companies in leasing of intellectual property and similar products, except copyrighted works based on the latest financial year.

Gross profitDKK 1.9mNo. 13 of 31
Better than 60% of the companies in the industry
EquityDKK 5.1mNo. 10 of 32
Better than 71% of the companies in the industry
Number of employees6No. 16 of 32
Better than 52% of the companies in the industry

Industry median: gross profit DKK 1.6m, net profit DKK 175k, equity DKK 1.5m, 3 employees.

DKK 100kDKK 452kDKK 2mDKK 9.2mDKK 25.2mHere
Distribution of gross profit for 25 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 32,421of 69,742
Better than 54%
No. 14,023of 69,964
Better than 80%
Same industry and fewer than 20 employees31 companies in the comparison
No. 13of 30
Better than 59%
No. 10of 31
Better than 70%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 15,927of 24,791
Better than 36%
No. 9,641of 24,909
Better than 61%
All companies of type ApS66,508 companies in the comparison
No. 31,397of 66,379
Better than 53%
No. 11,128of 66,505
Better than 83%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Leasing of intellectual property and similar products, except copyrighted works
Gross profit
  1. Roses Forever ApSDKK 1.9m
  2. John Wiley & Sons A/SDKK 41.7m
  3. Huwa Design & Trademarks ApSDKK 33.4m
Net profit
  1. Roses Forever ApSDKK 162k
  2. John Wiley & Sons A/SDKK 15.5m
  3. Huwa Design & Trademarks ApSDKK 25.1m
Equity
  1. Roses Forever ApSDKK 5.1m
  2. John Wiley & Sons A/SDKK 29.4m
  3. Huwa Design & Trademarks ApSDKK 44.5m
Employees
  1. Roses Forever ApS6
  2. John Wiley & Sons A/S12
  3. Huwa Design & Trademarks ApS2

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Holdinganpartsselskabet af 11. December 2007100%
Roses Forever ApS

Management

4 active registrations

Executive management

Executive management at Roses Forever ApS
NameRoleAppointed
Harley EskelundDirector10/11/2024

Board of directors

Board of directors at Roses Forever ApS
NameRoleAppointed
Rosa EskelundBoard member18/05/2001
Harley EskelundBoard member18/05/2001
Peter GerkenChair of the board10/09/2014
Founders
Preben Bang Henriksen. Aalborg ApS
Former management (8)
Former management at Roses Forever ApS
NameRoleAppointedResigned
Preben Bang HenriksenDirector01/04/200013/09/2000
Rosa EskelundDirector13/09/200010/11/2024
Niels SøndergaardBoard member18/05/200125/02/2005
Henrik SønksenBoard member07/05/200305/04/2004
Vibeke ButtenschønBoard member25/02/200517/09/2007
Bjørn MeierBoard member25/02/200506/11/2005
Bent Ove LarsenBoard member17/09/200721/08/2008
Ernst Frederik MittagBoard member07/01/200810/09/2014

Signing rule: Selskabet tegnes af den samlede bestyrelse eller af en direktør.

Address and production units

1 active production units

Fiskervænget 9
5600 Faaborg

Faaborg-Midtfyn Municipality · Postcode 5600

Production units
Production unitAddressEmployeesP number
ROSES FOREVER ApSFiskervænget 9, Dyreborg, 5600 Faaborg61009210284

Purpose

Selskabets formål er udvikling af nye plantesorter og dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

34 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Leasing of intellectual property and similar products, except copyrighted works (774000)
20242 changesmanagement 2
  • Harley Eskelund appointed director
  • Rosa Eskelund stepped down as director
20201 changeaccounts 1
  • Annual report for 2019 published
20191 changeaccounts 1
  • Annual report for 2018 published
20142 changesmanagement 2
  • Peter Gerken appointed chair of the board
  • Ernst Frederik Mittag stepped down as board member
20111 changeindustry 1
  • Industry changed to Leasing of intellectual property and similar products, except copyrighted works (774000)
20101 changeindustry 1
  • Industry changed to Renting of commercial property (682040)
20084 changesownership 1 · management 2 · industry 1
  • HOLDINGANPARTSSELSKABET AF 11. DECEMBER 2007 registered as owner (100%)
  • Bent Ove Larsen stepped down as board member
  • Ernst Frederik Mittag appointed board member
  • Industry changed to Growing of cereals (except rice), leguminous crops and oil seeds (011100)
20073 changesmanagement 2 · address 1
  • Bent Ove Larsen appointed board member
  • Vibeke Buttenschøn stepped down as board member
  • Moved to Fiskervænget 9, Dyreborg, 5600 Faaborg
20054 changesmanagement 4
  • Bjørn Meier stepped down as board member
  • Bjørn Meier appointed board member
  • Vibeke Buttenschøn appointed board member
  • Niels Søndergaard stepped down as board member
20041 changemanagement 1
  • Henrik Sønksen stepped down as board member
20031 changemanagement 1
  • Henrik Sønksen appointed board member
20021 changeindustry 1
  • Industry changed to Not stated (980000)
20013 changesmanagement 3
  • Rosa Eskelund appointed board member
  • Harley Eskelund appointed board member
  • Niels Søndergaard appointed board member
20006 changesname 1 · address 1 · management 3 · founded 1
  • Name changed from PBH 27.259 ApS to ROSES FOREVER ApS
  • Moved to Fiskervænget 9, Dyreborg, 5600 Faaborg
  • Rosa Eskelund appointed director
  • Preben Bang Henriksen stepped down as director
  • Registered as PBH 27.259 ApS
  • Preben Bang Henriksen appointed director

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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