Rootly ApS
Private limited companyCVR 39286378København KActive
Rootly ApS is a private limited company, based in København K, active in retail sale of other food, founded in 2018. Equity was negative at the end of 2025 (−DKK 168k). The company made a loss in both 2024 and 2025, most recently DKK 9,229.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- The loss got smaller: from DKK 358k to DKK 9,229 (2024 → 2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of other food (472700)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 167 | 18 | −103 | 137 | −337 | −35 | +89.6% |
| Operating profit (EBIT) | −78 | 17 | −103 | 137 | −337 | −63 | +81.2% |
| Profit before tax | 42 | 26 | −106 | 129 | −358 | −88 | +75.5% |
| Net profit | 42 | 26 | −106 | 129 | −358 | −9 | +97.4% |
| Total assets | 49 | 221 | 242 | 515 | 252 | 29 | −88.7% |
| Equity | −90 | 176 | 70 | 199 | −159 | −168 | −5.8% |
| Liabilities | 139 | 45 | 172 | 316 | 411 | 197 | −52.2% |
| Cash and cash equivalents | 7 | 127 | 38 | 10 | 15 | 1 | −96% |
| Average number of employees | 1 | 0 | 0 | – | – | 1 | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 168k at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 2 years in a row
Net result has been negative in 2024–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/07/2024 – 30/06/2025 | 28/01/2026 | The company | PDF not statedXBRL |
| 2024 | 01/07/2023 – 30/06/2024 | 18/12/2024 | The company | PDFXBRL |
| 2023 | 01/07/2022 – 30/06/2023 | 23/12/2023 | The company | PDFXBRL |
| 2022 | 01/07/2021 – 30/06/2022 | 28/12/2022 | The company | PDFXBRL |
| 2021 | 01/07/2020 – 30/06/2021 | 15/12/2021 | The company | PDFXBRL |
| 2020 | 01/07/2019 – 30/06/2020 | 30/12/2020 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Position in the industry
213 companies in the databaseComparison with the other companies in retail sale of other food based on the latest financial year.
Industry median: gross profit DKK 866k, net profit DKK 31,434, equity DKK 230k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 64,595of 69,742 Better than 7% | No. 63,259of 69,964 Better than 10% |
| Same industry and fewer than 20 employees189 companies in the comparison | No. 178of 189 Better than 6% | No. 156of 189 Better than 18% |
| Companies that are between 5 and 14 years old33,679 companies in the comparison | No. 31,797of 33,579 Better than 5% | No. 29,826of 33,678 Better than 11% |
| All companies of type ApS66,508 companies in the comparison | No. 62,079of 66,379 Better than 6% | No. 59,632of 66,505 Better than 10% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of other food- Rootly ApS−DKK 34,918
- KaffeK ApSDKK 95m
- A.c. Perch's Thehandels Eftf. ApSDKK 42m
- Rootly ApS−DKK 9,229
- KaffeK ApSDKK 35.3m
- A.c. Perch's Thehandels Eftf. ApSDKK 8.8m
- Rootly ApS−DKK 168k
- KaffeK ApSDKK 45.1m
- A.c. Perch's Thehandels Eftf. ApSDKK 34.3m
- Rootly ApS5
- KaffeK ApS148
- A.c. Perch's Thehandels Eftf. ApS121
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Jesper Holmberg Holding ApS66.67%
- Bowall Invest ApS15%
Management
3 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jesper Holmberg | CEO | 14/03/2022 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Christian Bowall | Board member | 22/06/2021 |
| Jesper Holmberg | Chair of the board | 05/12/2022 |
- Founders
- BækgaardKomm Aps
Former management (6)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Oliver Lewis Christensen | CEO | 25/01/2018 | 01/05/2019 |
| Peter Brix Bæk | Director | 25/01/2018 | 05/12/2022 |
| Ebbe Skovfoged | Director | 25/01/2018 | 02/06/2020 |
| Marie Bækgaard Andersen | Director | 16/12/2019 | 09/03/2022 |
| Jesper Holmberg | Board member | 22/06/2021 | 04/12/2022 |
| Finn Nicolai Christmas-Poulsen | Chair of the board | 22/06/2021 | 05/12/2022 |
Signing rule: Selskabet tegnes af en direktør, af to bestyrelsesmedlemmer i forening eller af den samlede bestyrelse.
Address and production units
2 active production unitsMøntergade 12
1116 København K
København Municipality · Postcode 1116
Other companies at the address (2)
- Økotorvet ApSRestaurants and cafés
- J.D. Holmberg ApSRestaurants and cafés
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Plantepølsen IVS | Jægersborggade 39, kl. tv, 2200 København N | 15 | 1023293931 |
| Rootly ApS | Møntergade 12, kl, 1116 København K | – | 1024365677 |
Purpose
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil
The purpose is quoted from the register in Danish.
Changes year by year
69 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20251 changeindustry 1
- IndustryIndustry changed to Retail sale of other food (472700)
20241 changeaccounts 1
- AccountsAnnual report for 2024 published
20234 changesaccounts 1 · ownership 3
- AccountsAnnual report for 2023 published
- OwnershipBOWALL INVEST ApS registered as owner (15%)
- OwnershipFood For People ApS is no longer registered as owner
- OwnershipBOWALL INVEST ApS is no longer registered as owner
202221 changesaccounts 1 · address 2 · management 6 · ownership 12
- AccountsAnnual report for 2022 published
- AddressMoved to Møntergade 12, kl, 1116 København K
- AddressMoved to Badstuestræde 18E, st, 1209 København K
- ManagementJesper Holmberg appointed chair of the board
- ManagementFinn Nicolai Christmas-Poulsen stepped down as chair of the board
- ManagementPeter Brix Bæk stepped down as director
- OwnershipJESPER HOLMBERG HOLDING ApS registered as owner (66.67%)
- OwnershipKBB Holding 2016 ApS is no longer registered as owner
- OwnershipFinn Nicolai Christmas-Poulsen is no longer registered as owner
- OwnershipGreve Investments ApS is no longer registered as owner
- OwnershipROCKET ApS is no longer registered as owner
- ManagementJesper Holmberg stepped down as board member
- OwnershipJESPER HOLMBERG HOLDING ApS is no longer registered as owner
- ManagementJesper Holmberg appointed ceo
- OwnershipFood For People ApS registered as owner (5%)
- OwnershipJESPER HOLMBERG HOLDING ApS registered as owner (20%)
- OwnershipJESPER HOLMBERG HOLDING ApS is no longer registered as owner
- ManagementMarie Bækgaard Andersen stepped down as director
- OwnershipKBB Holding 2016 ApS registered as owner (15%)
- OwnershipBækgaardKomm Aps is no longer registered as owner
- OwnershipKBB Holding 2016 ApS is no longer registered as owner
202117 changesaccounts 1 · name 1 · capital 1 · management 3 · ownership 11
- AccountsAnnual report for 2021 published
- NameName changed from Rootly IVS to Rootly ApS
- CapitalShare capital changed from 430 DKK to 100,000 DKK
- ManagementJesper Holmberg appointed board member
- ManagementFinn Nicolai Christmas-Poulsen appointed chair of the board
- ManagementChristian Bowall appointed board member
- OwnershipBOWALL INVEST ApS registered as owner (10%)
- OwnershipFinn Nicolai Christmas-Poulsen registered as owner (15%)
- OwnershipJESPER HOLMBERG HOLDING ApS registered as owner (10%)
- OwnershipGreve Investments ApS registered as owner (15%)
- OwnershipROCKET ApS registered as owner (15%)
- OwnershipKBB Holding 2016 ApS registered as owner (15%)
- OwnershipBækgaardKomm Aps registered as owner (15%)
- OwnershipKBB Holding 2016 ApS is no longer registered as owner
- OwnershipBækgaardKomm Aps is no longer registered as owner
- OwnershipKBB Holding 2016 ApS registered as owner (50%)
- OwnershipKBB Holding 2016 ApS is no longer registered as owner
20208 changesaccounts 1 · ownership 3 · address 1 · management 1 · name 1 · industry 1
- AccountsAnnual report for 2020 published
- OwnershipMORGENTHALER OFFICE ApS is no longer registered as owner
- OwnershipNo Name Counseling ApS is no longer registered as owner
- AddressMoved to Danas Plads 24, 3. tv, 1915 Frederiksberg C
- ManagementEbbe Skovfoged stepped down as director
- NameName changed from Plantepølsen IVS to Rootly IVS
- IndustryIndustry changed to Anden detailhandel med fødevarer i specialforretninger (472900)
- OwnershipEbbe Skovfoged IVS is no longer registered as owner
201911 changescapital 1 · management 2 · ownership 8
- CapitalShare capital changed from 1 DKK to 430 DKK
- ManagementMarie Bækgaard Andersen appointed director
- OwnershipKBB Holding 2016 ApS registered as owner (25%)
- OwnershipBækgaardKomm Aps registered as owner (50%)
- OwnershipMORGENTHALER OFFICE ApS registered as owner (10%)
- OwnershipEbbe Skovfoged IVS registered as owner (25%)
- OwnershipOliver Lewis IVS registered as owner (25%)
- OwnershipOliver Lewis IVS is no longer registered as owner
- OwnershipNo Name Counseling ApS registered as owner (10%)
- OwnershipBækgaardKomm Aps is no longer registered as owner
- ManagementOliver Lewis Christensen stepped down as ceo
20185 changesfounded 1 · management 3 · ownership 1
- FoundedRegistered as Plantepølsen IVS
- ManagementEbbe Skovfoged appointed director
- ManagementPeter Brix Bæk appointed director
- ManagementOliver Lewis Christensen appointed ceo
- OwnershipBækgaardKomm Aps registered as owner (100%)
Related companies
Same industry in København
- A.c. Perch's Thehandels Eftf. ApS121 employees
- Amart ApS72 employees
- OAKBERRY Nordic ApS42 employees
- Rørt Kbh ApS39 employees
- Ma Poule ApS36 employees
- Copenhagen Tea ApS29 employees
Same people in management
- Jespers Torvekøkken ApSvia Jesper Holmberg
- Frankly Juice A/Svia Christian Bowall
- Organic Market ApSvia Jesper Holmberg
- Scrive ApSvia Christian Bowall
- Lautec A/Svia Finn Nicolai Christmas-Poulsen
- Circle X Group A/Svia Finn Nicolai Christmas-Poulsen
Largest in the industry
- KaffeK ApSDKK 95m
- A.c. Perch's Thehandels Eftf. ApSDKK 42m
- Skagenfood A/SDKK 40.3m
- Melcom A/SDKK 21.5m
- Gartnergården Djurs ApSDKK 17.8m
- Casual Day ApSDKK 14.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.