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Rockefeller ApS

Private limited companyCVR 32337651Solrød StrandActive

Rockefeller ApS is a private limited company, based in Solrød Strand, active in retail sale of clothing, founded in 2013. Net profit rose 411% from 2024 to 2025, ending at DKK 402k. With 10 employees, the company is about 3 times larger than the industry median. Equity grew to DKK 1.6m in 2025.

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Key figures · financial year 2025

Gross profitDKK 2.1m+23.4% vs. 2024
Net profitDKK 402k+411.1% vs. 2024
EquityDKK 1.6m+32.5% vs. 2024
Employees10latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 23% (2024 → 2025), to DKK 2.1m.
  • Net profit rose 411% (2024 → 2025), to DKK 402k.
  • Equity rose 32% (2024 → 2025), to DKK 1.6m.

Employees

  • 5 more employees than a year earlier: 10 (08/2026) against 5 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of clothing (477110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6m202020212022202320242025
EquityNet profit
Financial figures for Rockefeller ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,7541,7571,8471,8521,6752,068+23.4%
Operating profit (EBIT)572541568456248620+150%
Profit before tax491470488333102515+407.4%
Net profit43236638025579402+411.1%
Total assets2,6493,3593,2083,5763,6823,873+5.2%
Equity1575239031,1581,2361,638+32.5%
Liabilities2,4922,8362,3052,4182,4462,235−8.6%
Cash and cash equivalents2177079058441,0281,296+26.1%
Average number of employees3343440%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
Gross profitMedian, the industry (937 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Rockefeller ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202508/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202416/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202305/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202205/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202121/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202026/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
024681009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

937 companies in the database

Comparison with the other companies in retail sale of clothing based on the latest financial year.

Gross profitDKK 2.1mNo. 307 of 936
Better than 67% of the companies in the industry
EquityDKK 1.6mNo. 313 of 937
Better than 67% of the companies in the industry
Number of employees10No. 297 of 937
Better than 68% of the companies in the industry

Industry median: gross profit DKK 1.3m, net profit DKK 76,336, equity DKK 784k, 3 employees.

DKK 100kDKK 921kDKK 8.5mDKK 78.1mDKK 343mHere
Distribution of gross profit for 870 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 30,273of 69,742
Better than 57%
No. 26,978of 69,964
Better than 61%
Same industry and fewer than 20 employees850 companies in the comparison
No. 225of 849
Better than 74%
No. 239of 850
Better than 72%
Companies that are between 5 and 14 years old33,679 companies in the comparison
No. 16,605of 33,579
Better than 51%
No. 12,086of 33,678
Better than 64%
All companies of type ApS66,508 companies in the comparison
No. 29,389of 66,379
Better than 56%
No. 22,978of 66,505
Better than 65%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of clothing
Gross profit
  1. Rockefeller ApSDKK 2.1m
  2. H & M Hennes & Mauritz A/SDKK 718.7m
  3. Pwt Group A/SDKK 407.4m
Net profit
  1. Rockefeller ApSDKK 402k
  2. H & M Hennes & Mauritz A/SDKK 106.2m
  3. Pwt Group A/SDKK 112.3m
Equity
  1. Rockefeller ApSDKK 1.6m
  2. H & M Hennes & Mauritz A/SDKK 299.3m
  3. Pwt Group A/SDKK 283.1m
Employees
  1. Rockefeller ApS10
  2. H & M Hennes & Mauritz A/S2,767
  3. Pwt Group A/S522

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Fruit Holding ApS100%
Rockefeller ApS

Management

2 active registrations

Executive management

Executive management at Rockefeller ApS
NameRoleAppointed
Lena JohansenCEO15/04/2013
Per Holm JohansenDirector15/04/2013
Founders
Fruit Holding ApS

Signing rule: Selskabet tegnes af direktørerne i forening.

Address and production units

1 active production units

Søtoften 8
2680 Solrød Strand

Solrød Municipality · Postcode 2680

Production units
Production unitAddressEmployeesP number
ROCKEFELLER ApSRødovre Centrum 1F, 1. 242, 2610 Rødovre101018448714

Purpose

Selskabets formål er detailsalg af tøj samt dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

11 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Retail sale of clothing (477110)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20134 changesfounded 1 · management 2 · ownership 1
  • Registered as ROCKEFELLER ApS
  • Lena Johansen appointed ceo
  • Per Holm Johansen appointed director
  • FRUIT HOLDING ApS registered as owner (100%)

Related companies

Same industry in Solrød

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction