Rex ApS
Private limited companyCVR 28865236HelsingeActive
Rex ApS is a private limited company, based in Helsinge, active in retail sale of bicycles, founded in 2005. The company made a loss in both 2024 and 2025, most recently DKK 2m. Operations are spread over 4 production units in 4 towns. With 17 employees, the company is about 6 times larger than the industry median.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 11% (2024 → 2025), to DKK 6.1m.
- The loss grew: from DKK 272k to DKK 2m (2024 → 2025).
- Equity fell 42% (2024 → 2025), to DKK 2.8m.
Employees
- 8 fewer employees than a year earlier: 17 (08/2026) against 25 (08/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of bicycles (476320)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 6,371 | 8,319 | 6,702 | 6,329 | 6,860 | 6,109 | −11% |
| Operating profit (EBIT) | 1,762 | 2,387 | 210 | 336 | 187 | −1,611 | −961.9% |
| Profit before tax | 1,549 | 2,364 | 24 | 46 | −277 | −1,997 | −621.4% |
| Net profit | 1,219 | 1,839 | 5 | 35 | −272 | −1,997 | −634.1% |
| Total assets | 9,730 | 13,397 | 17,007 | 16,013 | 14,446 | 12,673 | −12.3% |
| Equity | 3,150 | 4,989 | 4,994 | 5,029 | 4,757 | 2,759 | −42% |
| Liabilities | 6,579 | 8,408 | 12,004 | 10,980 | 9,690 | 9,914 | +2.3% |
| Cash and cash equivalents | 1,529 | 66 | 206 | 35 | 34 | 48 | +41.7% |
| Average number of employees | 11 | 15 | 17 | 15 | 15 | 17 | +13.3% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 2 years in a row
Net result has been negative in 2024–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
Equity fell sharply
Equity fell 42% from 2024 to 2025 (DKK 4.8m to DKK 2.8m).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/10/2024 – 30/09/2025 | 31/03/2026 | The company | PDF not statedXBRL |
| 2024 | 01/10/2023 – 30/09/2024 | 19/03/2025 | The company | PDFXBRL |
| 2023 | 01/10/2022 – 30/09/2023 | 03/04/2024 | The company | PDFXBRL |
| 2022 | 01/10/2021 – 30/09/2022 | 15/02/2023 | The company | PDFXBRL |
| 2021 | 01/10/2020 – 30/09/2021 | 09/02/2022 | The company | PDFXBRL |
| 2020 | 01/10/2019 – 30/09/2020 | 04/02/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
217 companies in the databaseComparison with the other companies in retail sale of bicycles based on the latest financial year.
Industry median: gross profit DKK 1.6m, net profit DKK 113k, equity DKK 868k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 10,447of 69,742 Better than 85% | No. 20,339of 69,964 Better than 71% |
| Same industry and fewer than 20 employees204 companies in the comparison | No. 7of 204 Better than 97% | No. 36of 204 Better than 83% |
| Companies that are between 15 and 29 years old24,906 companies in the comparison | No. 8,540of 24,787 Better than 66% | No. 12,798of 24,905 Better than 49% |
| All companies of type ApS66,508 companies in the comparison | No. 11,129of 66,379 Better than 83% | No. 16,763of 66,505 Better than 75% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of bicycles- Rex ApSDKK 6.1m
- Skatepro ApSDKK 58.5m
- Cykelgear A/SDKK 42.2m
- Rex ApS−DKK 2m
- Skatepro ApSDKK 6.7m
- Cykelgear A/SDKK 4.5m
- Rex ApSDKK 2.8m
- Skatepro ApSDKK 91.2m
- Cykelgear A/SDKK 25.1m
- Rex ApS17
- Skatepro ApS118
- Cykelgear A/S108
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Jørgen Pedersen25%
- Peter Trent Søderberg10%
- Martin Rex Holding ApS50%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Martin Rex Olkjær | Director | 29/06/2005 |
- Auditor
- Buus Jensen I/S Statsautoriserede Revisorer
- Founders
- Martin Rex Olkjær
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Jørgen Pedersen | Director | 13/06/2008 | 02/05/2011 |
Signing rule: Selskabet tegnes af direktionen.
Address and production units
4 active production unitsBymosevej 9A
3200 Helsinge
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Rex Cykler Helsingør | Klostermosevej 123, 3000 Helsingør | 6 | 1018719866 |
| Rex Cykler Køge | Stormøllevej 92A, 4600 Køge | 6 | 1027942845 |
| Rex Cykler Allerød | M D Madsensvej 6, 3450 Allerød | 4 | 1025167313 |
| Rex Cykler Helsinge | Bymosevej 9A, 3200 Helsinge | 2 | 1011524059 |
Purpose
Selskabets formål er at drive cykelforretning og -værksted og at drive virksomhed med enhver hermed forbunden aktivitet.
The purpose is quoted from the register in Danish.
Changes year by year
22 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of bicycles (476320)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20214 changesaddress 1 · ownership 2 · accounts 1
- AddressMoved to Bymosevej 9A, 3200 Helsinge
- OwnershipMartin Rex Holding ApS registered as owner (50%)
- OwnershipMartin Rex Olkjær is no longer registered as owner
- AccountsAnnual report for 2020 published
20116 changesmanagement 1 · capital 2 · ownership 3
- ManagementJørgen Pedersen stepped down as director
- CapitalShare capital changed from 187,500 DKK to 213,200 DKK
- OwnershipMartin Rex Olkjær registered as owner (50%)
- OwnershipJørgen Pedersen registered as owner (25%)
- OwnershipPeter Trent Søderberg registered as owner (10%)
- CapitalShare capital changed from 125,000 DKK to 187,500 DKK
20081 changemanagement 1
- ManagementJørgen Pedersen appointed director
20071 changeaddress 1
- AddressMoved to Bymosevej 9, 3200 Helsinge
20061 changeaddress 1
- AddressMoved to Bymosevej 9, 3200 Helsinge
20053 changesindustry 1 · founded 1 · management 1
- IndustryIndustry changed to Cykel- og knallertforretninger (524860)
- FoundedRegistered as REX ApS
- ManagementMartin Rex Olkjær appointed director
Related companies
Largest in the industry
- Skatepro ApSDKK 58.5m
- Cykelgear A/SDKK 42.2m
- Lindebjerg A/SDKK 38m
- Speedline A/SDKK 29.4m
- Fri Bikeshop ApSDKK 29.3m
- Cykelexperten.dk A/SDKK 19.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.