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Reputation Institute ApS

Private limited companyCVR 28279507HellerupActive

Reputation Institute ApS is a private limited company, based in Hellerup, active in business and other management consultancy activities, founded in 2004. Net profit fell 35% from 2024 to 2025, ending at DKK 5.2m. Equity grew to DKK 26.5m in 2025. Gross profit is higher than that of 91% of the companies in the industry in the database.

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Key figures · financial year 2025

Gross profitDKK 16.1m−20.5% vs. 2024
Net profitDKK 5.2m−35.4% vs. 2024
EquityDKK 26.5m+24.4% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 21% (2024 → 2025), to DKK 16.1m.
  • Net profit fell 35% (2024 → 2025), to DKK 5.2m.
  • Equity rose 24% (2024 → 2025), to DKK 26.5m.

Employees

  • 1 fewer employees than a year earlier: 2 (07/2026) against 3 (07/2025).

Registrations, last 24 months

  • 21/01/2026: Moved to Philip Heymans Alle 7, 2900 Hellerup
  • 01/01/2025: Industry changed to Business and other management consultancy activities (702000)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 5mDKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25m202020212022202320242025
EquityNet profit
Financial figures for Reputation Institute ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit11,54916,72615,19214,15120,25416,099−20.5%
Operating profit (EBIT)−1945,1653,7534,4778,2699,033+9.2%
Profit before tax−4575,7073,7234,3549,5206,633−30.3%
Net profit−4575,7073,7234,3548,0425,196−35.4%
Total assets20,67521,76619,84323,38938,57232,266−16.3%
Equity−5655,1428,86513,21821,26026,456+24.4%
Liabilities21,24016,62410,97810,17017,3115,810−66.4%
Cash and cash equivalents9731,6552,028233831200−75.9%
Average number of employees1286443−25%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5mDKK 10mDKK 15mDKK 20m202020212022202320242025
Gross profitMedian, the industry (2,370 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Reputation Institute ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202513/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202423/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202320/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202217/04/2023The companyPDFXBRL
202101/01/2021 – 31/12/202118/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202001/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123408/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

2,370 companies in the database

Comparison with the other companies in business and other management consultancy activities based on the latest financial year.

Gross profitDKK 16.1mNo. 207 of 2,358
Better than 91% of the companies in the industry
EquityDKK 26.5mNo. 269 of 2,369
Better than 89% of the companies in the industry
Number of employees2No. 658 of 2,370
Better than 72% of the companies in the industry

Industry median: gross profit DKK 1.3m, net profit DKK 170k, equity DKK 974k, 2 employees.

DKK 100kDKK 1.6mDKK 26.5mDKK 431.1mDKK 2.8bnHere
Distribution of gross profit for 2,031 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 2,157of 69,742
Better than 97%
No. 4,831of 69,964
Better than 93%
Same industry and fewer than 20 employees2,220 companies in the comparison
No. 103of 2,210
Better than 95%
No. 236of 2,219
Better than 89%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 4,108of 24,791
Better than 83%
No. 3,694of 24,909
Better than 85%
All companies of type ApS66,508 companies in the comparison
No. 3,308of 66,379
Better than 95%
No. 3,463of 66,505
Better than 95%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Business and other management consultancy activities
Gross profit
  1. Reputation Institute ApSDKK 16.1m
  2. COWI Holding A/SDKK 7bn
  3. Accenture A/SDKK 1.1bn
Net profit
  1. Reputation Institute ApSDKK 5.2m
  2. COWI Holding A/SDKK 374m
  3. Accenture A/SDKK 116.1m
Equity
  1. Reputation Institute ApSDKK 26.5m
  2. COWI Holding A/SDKK 2bn
  3. Accenture A/SDKK 642m
Employees
  1. Reputation Institute ApS2
  2. COWI Holding A/S12
  3. Accenture A/S977

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Reputation Institute Holding A/S100%
Reputation Institute ApS

Management

1 active registrations

Executive management

Executive management at Reputation Institute ApS
NameRoleAppointed
Mark SondersCEO29/08/2022
Founders
Kasper Ulf Skaarup-Nielsen, Nicolas Georges Trad
Former management (12)
Former management at Reputation Institute ApS
NameRoleAppointedResigned
Karsten KiellandBoard member19/11/200431/03/2006
Kasper Ulf Skaarup-NielsenBoard member19/11/200411/06/2018
Kasper Ulf Skaarup-NielsenDirector19/11/200426/08/2005
Nicolas Georges TradBoard member19/11/200411/06/2018
Charles Joseph FombrunBoard member19/11/200411/06/2018
Cees van RielBoard member19/11/200411/06/2018
Nicolas Georges TradDirector26/08/200517/09/2013
Martin NyropCEO01/09/200630/04/2009
Jonathan EwertCEO17/09/201318/12/2014
James Lee BedardCEO18/12/201402/10/2017
Tyler Cranmer NewtonCEO17/10/201711/06/2018
Kylie Louise Wright-FordDirector11/06/201829/08/2022

Signing rule: Selskabet tegnes af den samlede direktion.

Address and production units

1 active production units

Philip Heymans Alle 7
2900 Hellerup

Gentofte Municipality · Postcode 2900

Other companies at the address (5)

Production units
Production unitAddressEmployeesP number
REPUTATION INSTITUTE ApSPhilip Heymans Alle 7, 2900 Hellerup21010946901

Purpose

Selskabets formål er rådgivning og konsulentvirksomhed og hermed forbunden virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

44 registered events
20262 changesaccounts 1 · address 1
  • Annual report for 2025 published
  • Moved to Philip Heymans Alle 7, 2900 Hellerup
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Business and other management consultancy activities (702000)
20241 changeaccounts 1
  • Annual report for 2023 published
20234 changesaddress 3 · accounts 1
  • Moved to Hammerensgade 6, 3, 1267 København K
  • Moved to Hammerensgade 6, 3, 1267 København K
  • Moved to Hammerensgade 6, 3, 1267 København K
  • Annual report for 2022 published
20223 changesmanagement 2 · accounts 1
  • Mark Sonders appointed ceo
  • Kylie Louise Wright-Ford stepped down as director
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20201 changeaddress 1
  • Moved to Lersø Parkallé 112, 2100 København Ø
20191 changeaddress 1
  • Moved to Bredgade 20, 3, 1260 København K
20186 changesmanagement 6
  • Kylie Louise Wright-Ford appointed director
  • Tyler Cranmer Newton stepped down as ceo
  • Cees van Riel stepped down as board member
  • Charles Joseph Fombrun stepped down as board member
  • Nicolas Georges Trad stepped down as board member
  • Kasper Ulf Skaarup-Nielsen stepped down as board member
20172 changesmanagement 2
  • Tyler Cranmer Newton appointed ceo
  • James Lee Bedard stepped down as ceo
20151 changeaddress 1
  • Moved to Borgergade 24, 3, 1300 København K
20142 changesmanagement 2
  • James Lee Bedard appointed ceo
  • Jonathan Ewert stepped down as ceo
20132 changesmanagement 2
  • Jonathan Ewert appointed ceo
  • Nicolas Georges Trad stepped down as director
20091 changemanagement 1
  • Martin Nyrop stepped down as ceo
20081 changeindustry 1
  • Industry changed to Virksomhedsrådgivning og anden rådgivning om driftsledelse (702200)
20062 changesmanagement 2
  • Martin Nyrop appointed ceo
  • Karsten Kielland stepped down as board member
20054 changesmanagement 2 · address 1 · industry 1
  • Nicolas Georges Trad appointed director
  • Kasper Ulf Skaarup-Nielsen stepped down as director
  • Moved to Bredgade 75, 1, 1260 København K
  • Industry changed to Anden virksomhedsrådgivning (741490)
20048 changesfounded 1 · management 6 · ownership 1
  • Registered as REPUTATION INSTITUTE ApS
  • Karsten Kielland appointed board member
  • Cees van Riel appointed board member
  • Charles Joseph Fombrun appointed board member
  • Nicolas Georges Trad appointed board member
  • Kasper Ulf Skaarup-Nielsen appointed director
  • Kasper Ulf Skaarup-Nielsen appointed board member
  • REPUTATION INSTITUTE HOLDING A/S registered as owner (100%)

Related companies

Same industry in Gentofte

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Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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