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Reinvent Yellow Sales ApS

Private limited companyCVR 39534460København KActive

Reinvent Yellow Sales ApS is a private limited company, based in København K, active in motion picture, video and television programme distribution, founded in 2018. The company went from a profit in 2024 to a loss of DKK 1.1m in 2025. Measured by gross profit, it ranks no. 6 of 16 companies in the industry in the database.

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Key figures · financial year 2025

Gross profitDKK 9.2m−11.6% vs. 2024
Net profit−DKK 1.1m−119.8% vs. 2024
EquityDKK 33.1m+7.5% vs. 2024
Employees11latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 12% (2024 → 2025), to DKK 9.2m.
  • Net profit went from a profit of DKK 5.8m to a loss of DKK 1.1m (2024 → 2025).
  • Equity rose 7% (2024 → 2025), to DKK 33.1m.

Employees

  • 6 more employees than a year earlier: 11 (07/2026) against 5 (07/2025).

Management and owners, last 24 months

  • New in management: Rikke Louise Ennis (board member, 25/11/2025), Peter Barkman (chair of the board, 25/11/2025) and Olli Haikka (board member, 25/11/2025) (+2).
  • New owners registered: Reinvent Yellow Oy (25/11/2025).
  • No longer registered as owner: Reinvent Sales ApS (25/11/2025).

Registrations, last 24 months

  • 28/11/2025: Moved to Wilders Plads 8A, 1, 1403 København K
  • 26/11/2025: Merger registered in CVR
  • 26/11/2025: Name changed from REinvent International Sales ApS to Reinvent Yellow Sales ApS
  • 25/11/2025: Merger registered in CVR
  • 01/01/2025: Industry changed to Motion picture, video and television programme distribution (591300)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 5mDKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25mDKK 30mDKK 35m202020212022202320242025
EquityNet profit
Financial figures for Reinvent Yellow Sales ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit2,46410,70616,26320,44110,4549,243−11.6%
Operating profit (EBIT)–7,73912,04016,6887,185−2,544−135.4%
Profit before tax–7,20411,78116,6167,455−3,045−140.8%
Net profit45,6189,18412,9285,782−1,147−119.8%
Total assets5,77419,46148,28275,15970,74758,905−16.7%
Equity615,67912,06424,99230,77433,080+7.5%
Liabilities5,71313,77436,20350,14339,91125,825−35.3%
Cash and cash equivalents2523,7114,8305,5667371,788+142.7%
Average number of employees–555550%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5mDKK 10mDKK 15mDKK 20m202020212022202320242025
Gross profitMedian, the industry (17 companies)

Annual reports

6 financial years
Annual reports for Reinvent Yellow Sales ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202511/03/2026The companyPDF not statedXBRL
202401/07/2023 – 30/06/202417/11/2024The companyPDFXBRL
202301/07/2022 – 30/06/202321/11/2023The companyPDFXBRL
202201/07/2021 – 30/06/202207/12/2022The companyPDFXBRL
202101/07/2020 – 30/06/202125/10/2021The companyPDFXBRL
202001/07/2019 – 30/06/202006/10/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101208/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

17 companies in the database

Comparison with the other companies in motion picture, video and television programme distribution based on the latest financial year.

Gross profitDKK 9.2mNo. 6 of 16
Better than 67% of the companies in the industry
EquityDKK 33.1mNo. 2 of 16
Better than 93% of the companies in the industry
Number of employees11No. 11 of 17
Better than 38% of the companies in the industry

Industry median: gross profit DKK 7.1m, net profit DKK 1.4m, equity DKK 6.4m, 7 employees.

DKK 205kDKK 904kDKK 4mDKK 17.6mDKK 47.4mHere
Distribution of gross profit for 15 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 5,510of 69,742
Better than 92%
No. 4,158of 69,964
Better than 94%
Same industry and fewer than 20 employees12 companies in the comparison
No. 3of 11
Better than 80%
No. 1of 11
Better than 100%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 4,774of 33,588
Better than 86%
No. 1,628of 33,687
Better than 95%
All companies of type ApS66,508 companies in the comparison
No. 6,749of 66,379
Better than 90%
No. 2,931of 66,505
Better than 96%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Motion picture, video and television programme distribution
Gross profit
  1. Reinvent Yellow Sales ApSDKK 9.2m
  2. Nordisk Film Distribution A/SDKK 77.8m
  3. SF Studios Production ApSDKK 66.6m
Net profit
  1. Reinvent Yellow Sales ApS−DKK 1.1m
  2. Nordisk Film Distribution A/SDKK 14.7m
  3. SF Studios Production ApSDKK 1.6m
Equity
  1. Reinvent Yellow Sales ApSDKK 33.1m
  2. Nordisk Film Distribution A/SDKK 48.8m
  3. SF Studios Production ApSDKK 7.7m
Employees
  1. Reinvent Yellow Sales ApS11
  2. Nordisk Film Distribution A/S57
  3. SF Studios Production ApS145

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Reinvent Yellow Oy100%
Reinvent Yellow Sales ApS

Management

6 active registrations

Executive management

Executive management at Reinvent Yellow Sales ApS
NameRoleAppointed
Rikke Louise EnnisDirector01/05/2018

Board of directors

Board of directors at Reinvent Yellow Sales ApS
NameRoleAppointed
Rikke Louise EnnisBoard member25/11/2025
Peter BarkmanChair of the board25/11/2025
Olli HaikkaBoard member25/11/2025
Jorma ReiniläBoard member25/11/2025
Heikki HerlinBoard member25/11/2025
Founders
Joyful Eyes ApS

Signing rule: Selskabet tegnes af direktøren.

Address and production units

1 active production units

Wilders Plads 8A
1403 København K

København Municipality · Postcode 1403

Production units
Production unitAddressEmployeesP number
Reinvent Yellow Sales ApSWilders Plads 8A, 1, 1403 København K111023576879

Purpose

Selskabets formål er udvikling og salg af tv serier og spillefilm, samt enhver anden aktivitet der efter direktionens skøn står i forbindelse hermed.

The purpose is quoted from the register in Danish.

Changes year by year

31 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
202512 changesaddress 1 · name 1 · merger 2 · management 5 · ownership 2 · industry 1
  • Moved to Wilders Plads 8A, 1, 1403 København K
  • Name changed from REinvent International Sales ApS to Reinvent Yellow Sales ApS
  • Merger registered in CVR
  • Rikke Louise Ennis appointed board member
  • Peter Barkman appointed chair of the board
  • Olli Haikka appointed board member
  • Jorma Reinilä appointed board member
  • Heikki Herlin appointed board member
  • Reinvent Yellow Oy registered as owner (100%)
  • Reinvent Sales ApS is no longer registered as owner
  • Merger registered in CVR
  • Industry changed to Motion picture, video and television programme distribution (591300)
20241 changeaccounts 1
  • Annual report for 2024 published
20231 changeaccounts 1
  • Annual report for 2023 published
20221 changeaccounts 1
  • Annual report for 2022 published
20211 changeaccounts 1
  • Annual report for 2021 published
20203 changesaccounts 1 · name 1 · address 1
  • Annual report for 2020 published
  • Name changed from REinvent Studios International Sales ApS to REinvent International Sales ApS
  • Moved to Wilders Plads 8A, 1, 1403 København K
20192 changesindustry 1 · address 1
  • Industry changed to Motion picture, video and television programme distribution (591300)
  • Moved to Wilders Plads 8A, st, 1403 København K
20189 changesname 2 · address 2 · ownership 3 · founded 1 · management 1
  • Name changed from REinvent Distribution ApS to REinvent Studios International Sales ApS
  • Name changed from Reinvent Future ApS to REinvent Distribution ApS
  • Moved to Prags Boulevard 80, st, 2300 København S
  • Moved to Prags Boulevard 80, st, 2300 København S
  • Reinvent Sales ApS registered as owner (100%)
  • Joyful Eyes ApS is no longer registered as owner
  • Registered as Reinvent Future ApS
  • Rikke Louise Ennis appointed director
  • Joyful Eyes ApS registered as owner (100%)

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction