Pureday Engros ApS

Private limited companyCVR 41468955BirkerødActive

Pureday Engros ApS is a private limited company, based in Birkerød, active in accounting, bookkeeping and auditing; tax consultancy, founded in 2020. Net profit rose 20% from 2024 to 2025, ending at DKK 4,456. Profit has grown three years in a row.

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Key figures · financial year 2025

RevenueDKK 381k
Net profitDKK 4,456+19.9% vs. 2024
EquityDKK 51,663+9.4% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 3% (2024 → 2025), to DKK 217k.
  • Net profit rose 20% (2024 → 2025), to DKK 4,456.
  • Equity rose 9% (2024 → 2025), to DKK 51,663.

Registrations, last 24 months

  • 01/01/2025: Industry changed to Accounting, bookkeeping and auditing; tax consultancy (692000)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 10,000DKK 20,000DKK 30,000DKK 40,000DKK 50,000202020212022202320242025
EquityNet profit
Financial figures for Pureday Engros ApS
202020212022202320242025Change
Revenue35240not statednot statednot stated381–
Gross profit7731710885211217+2.7%
Operating profit (EBIT)310499116+18%
Profit before tax310156+19.9%
Net profit210144+19.9%
Total assets125302370281232129−44.1%
Equity2343444752+9.4%
Liabilities12329932723718578−57.8%
Cash and cash equivalents120187849−37.1%
Average number of employees––––21−50%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2022, 2023, 2024: smaller companies may omit it, and we do not derive it from other figures. Gross profit can exceed revenue when the company has other operating income or is a financial company.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4m202020212022202320242025
Gross profitMedian, the industry (1,097 companies)

Signals from the financial statements

calculated from the 2025 figures
  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Pureday Engros ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202511/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202418/06/2025The companyPDF not statedXBRL
202301/01/2023 – 31/12/202321/06/2024The companyPDF not statedXBRL
202201/01/2022 – 31/12/202224/06/2023The companyPDF not statedXBRL
202101/01/2021 – 31/12/202130/06/2022The companyPDF not statedXBRL
202023/06/2020 – 31/12/202031/05/2021The companyPDF not statedXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123406/2307/2308/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2402/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

1,097 companies in the database

Comparison with the other companies in accounting, bookkeeping and auditing; tax consultancy based on the latest financial year.

Gross profitDKK 217kNo. 946 of 1,093
Better than 13% of the companies in the industry
EquityDKK 51,663No. 970 of 1,097
Better than 12% of the companies in the industry
Number of employees2No. 784 of 1,097
Better than 29% of the companies in the industry

Industry median: gross profit DKK 1.4m, net profit DKK 135k, equity DKK 527k, 2 employees.

DKK 100kDKK 1.1mDKK 12.4mDKK 138.5mDKK 691.4mHere
Distribution of gross profit for 1,039 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 59,140of 69,742
Better than 15%
No. 57,297of 69,964
Better than 18%
Same industry and fewer than 20 employees1,001 companies in the comparison
No. 857of 1,001
Better than 14%
No. 876of 1,001
Better than 13%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 29,584of 33,588
Better than 12%
No. 27,270of 33,687
Better than 19%
All companies of type ApS66,508 companies in the comparison
No. 56,887of 66,379
Better than 14%
No. 53,542of 66,505
Better than 19%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Accounting, bookkeeping and auditing; tax consultancy
Gross profit
  1. Pureday Engros ApSDKK 217k
  2. Beierholm Godkendt RevisionspartnerselskabDKK 1.5bn
  3. KPMG P/SDKK 603.7m
Net profit
  1. Pureday Engros ApSDKK 4,456
  2. Beierholm Godkendt RevisionspartnerselskabDKK 1.3m
  3. KPMG P/SDKK 4m
Equity
  1. Pureday Engros ApSDKK 51,663
  2. Beierholm Godkendt RevisionspartnerselskabDKK 70.8m
  3. KPMG P/SDKK 85.1m
Employees
  1. Pureday Engros ApS2
  2. Beierholm Godkendt Revisionspartnerselskab1,851
  3. KPMG P/S573

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Kalei Holding ApS100%
Pureday Engros ApS

Management

1 active registrations

Executive management

Executive management at Pureday Engros ApS
NameRoleAppointed
Jette Holmgren JacobsenCEO23/06/2020
Founders
Kalei Holding ApS

Signing rule: Selskabet tegnes af én direktør

Address and production units

1 active production units

Rørsangervej 10
3460 Birkerød

Rudersdal Municipality · Postcode 3460

Production units
Production unitAddressEmployeesP number
Pureday Engros ApSRørsangervej 10, 3460 Birkerød21025971856

Purpose

Selskabets formål er at drive virksomhed med handel og service, samt enhver i forbindelse hermed stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

12 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Accounting, bookkeeping and auditing; tax consultancy (692000)
20241 changeaccounts 1
  • Annual report for 2023 published
20232 changesaccounts 1 · address 1
  • Annual report for 2022 published
  • Moved to Rørsangervej 10, 3460 Birkerød
20222 changesindustry 1 · accounts 1
  • Industry changed to Accounting, bookkeeping and auditing; tax consultancy (692000)
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20203 changesfounded 1 · management 1 · ownership 1
  • Registered as Pureday Engros ApS
  • Jette Holmgren Jacobsen appointed ceo
  • Kalei Holding ApS registered as owner (100%)

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction