PureCopenhagen ApS
Private limited companyCVR 43402242TuneActive
PureCopenhagen ApS is a private limited company, based in Tune, active in retail sale of clothing, founded in 2022. Equity was negative at the end of 2025 (−DKK 666k). The company made a loss in both 2024 and 2025, most recently DKK 68,454.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 1% (2024 → 2025), to DKK 1m.
- The loss got smaller: from DKK 1.1m to DKK 68,454 (2024 → 2025).
Employees
- 1 more employees than a year earlier: 6 (07/2026) against 5 (07/2025).
Management and owners, last 24 months
- New in management: Helene Wibeke Elmer Nielsen (ceo, 07/04/2025).
- Stepped down: Kim Olsen (director, 07/04/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of clothing (477110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2023–2025 · amounts in DKK thousandEquity and net profit
| 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | – |
| Gross profit | 2,745 | 1,005 | 1,017 | +1.2% |
| Operating profit (EBIT) | 582 | −1,129 | −26 | +97.7% |
| Profit before tax | 579 | −1,087 | −58 | +94.6% |
| Net profit | 449 | −1,087 | −68 | +93.7% |
| Total assets | 1,848 | 1,027 | 450 | −56.2% |
| Equity | 489 | −598 | −666 | −11.5% |
| Liabilities | 1,359 | 1,625 | 1,116 | −31.3% |
| Cash and cash equivalents | 320 | 137 | 48 | −65% |
| Average number of employees | 6 | 4 | 3 | −25% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 666k at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 2 years in a row
Net result has been negative in 2024–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
3 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/10/2024 – 30/09/2025 | 29/03/2026 | The company | PDF not statedXBRL |
| 2024 | 01/10/2023 – 30/09/2024 | 08/04/2025 | The company | PDF not statedXBRL |
| 2023 | 14/07/2022 – 30/09/2023 | 01/05/2024 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
937 companies in the databaseComparison with the other companies in retail sale of clothing based on the latest financial year.
Industry median: gross profit DKK 1.3m, net profit DKK 76,336, equity DKK 784k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 44,472of 69,742 Better than 36% | No. 66,372of 69,964 Better than 5% |
| Same industry and fewer than 20 employees850 companies in the comparison | No. 478of 849 Better than 44% | No. 777of 850 Better than 9% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 9,043of 16,614 Better than 46% | No. 15,589of 16,661 Better than 6% |
| All companies of type ApS66,508 companies in the comparison | No. 42,840of 66,379 Better than 35% | No. 62,848of 66,505 Better than 5% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of clothing- PureCopenhagen ApSDKK 1m
- H & M Hennes & Mauritz A/SDKK 718.7m
- Pwt Group A/SDKK 407.4m
- PureCopenhagen ApS−DKK 68,454
- H & M Hennes & Mauritz A/SDKK 106.2m
- Pwt Group A/SDKK 112.3m
- PureCopenhagen ApS−DKK 666k
- H & M Hennes & Mauritz A/SDKK 299.3m
- Pwt Group A/SDKK 283.1m
- PureCopenhagen ApS6
- H & M Hennes & Mauritz A/S2,767
- Pwt Group A/S522
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Helene Wibeke Elmer Nielsen100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Helene Wibeke Elmer Nielsen | CEO | 07/04/2025 |
- Founders
- Kim Olsen
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Kim Olsen | Director | 14/07/2022 | 07/04/2025 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsGrevevej 46
4030 Tune
Greve Municipality · Postcode 4030
Other companies at the address (1)
- Ude og Inde ApSOther specialised construction activities n.e.c.
| Production unit | Address | Employees | P number |
|---|---|---|---|
| PureCopenhagen ApS | Grevevej 46, 4030 Tune | 7 | 1028428983 |
Purpose
Selskabets formål er drive virksomhed med salg af tøj og anden dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
11 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20254 changesaccounts 1 · management 2 · industry 1
- AccountsAnnual report for 2024 published
- ManagementHelene Wibeke Elmer Nielsen appointed ceo
- ManagementKim Olsen stepped down as director
- IndustryIndustry changed to Retail sale of clothing (477110)
20243 changesaccounts 1 · ownership 2
- AccountsAnnual report for 2023 published
- OwnershipHelene Wibeke Elmer Nielsen registered as owner (100%)
- OwnershipKim Olsen is no longer registered as owner
20223 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as PureCopenhagen ApS
- ManagementKim Olsen appointed director
- OwnershipKim Olsen registered as owner (100%)
Related companies
Same people in management
- Ude og Inde ApSvia Kim Olsen
Largest in the industry
- H & M Hennes & Mauritz A/SDKK 718.7m
- Pwt Group A/SDKK 407.4m
- BESTSELLER Stores Denmark A/SDKK 279.7m
- INDITEX Danmark A/SDKK 239.9m
- Only Stores Denmark A/SDKK 135.2m
- Axel Kaufmann ApSDKK 123.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.