Pure Leadership Holistic Guide ApS
Private limited companyCVR 43044389SorøActive
Pure Leadership Holistic Guide ApS is a private limited company, based in Sorø, active in other education n.e.c., founded in 2022. Equity was negative at the end of 2025 (−DKK 178k). The company made a loss in both 2024 and 2025, most recently DKK 94,225.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 112% (2024 → 2025), to −DKK 42,258.
- The loss grew: from DKK 21,525 to DKK 94,225 (2024 → 2025).
Registrations, last 24 months
- 21/12/2025: Moved to Fuglebakken 2, 4180 Sorø
- 19/12/2025: Name changed from EaseYourBaby ApS to Pure Leadership Holistic Guide ApS
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2022–2025 · amounts in DKK thousandEquity and net profit
| 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | – |
| Gross profit | −87 | 238 | 361 | −42 | −111.7% |
| Operating profit (EBIT) | −90 | −39 | −20 | −92 | −353.6% |
| Profit before tax | −91 | −44 | 6 | −94 | −1,727.4% |
| Net profit | −91 | −16 | −22 | −94 | −337.7% |
| Total assets | 8 | 109 | 32 | 39 | +20.6% |
| Equity | −46 | −63 | −84 | −178 | −111.8% |
| Liabilities | 54 | 171 | 116 | 217 | +86.7% |
| Cash and cash equivalents | 6 | 78 | 8 | 35 | +335.5% |
| Average number of employees | 0 | – | 2 | 2 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 178k at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 4 years in a row
Net result has been negative in 2022–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
4 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 11/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 03/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 25/06/2024 | The company | PDFXBRL |
| 2022 | 30/01/2022 – 31/12/2022 | 27/06/2023 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
340 companies in the databaseComparison with the other companies in other education n.e.c. based on the latest financial year.
Industry median: gross profit DKK 1.3m, net profit DKK 92,192, equity DKK 396k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 64,805of 69,742 Better than 7% | No. 63,398of 69,964 Better than 9% |
| Same industry and fewer than 20 employees306 companies in the comparison | No. 297of 306 Better than 3% | No. 269of 306 Better than 12% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 15,489of 16,614 Better than 7% | No. 14,444of 16,661 Better than 13% |
| All companies of type ApS66,508 companies in the comparison | No. 62,276of 66,379 Better than 6% | No. 59,776of 66,505 Better than 10% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Other education n.e.c.- Pure Leadership Holistic Guide ApS−DKK 42,258
- Ucplus A/SDKK 169.1m
- Forsikrings- og Pensionsakademiet A/SDKK 109.4m
- Pure Leadership Holistic Guide ApS−DKK 94,225
- Ucplus A/SDKK 2.4m
- Forsikrings- og Pensionsakademiet A/S−DKK 864k
- Pure Leadership Holistic Guide ApS−DKK 178k
- Ucplus A/SDKK 26.7m
- Forsikrings- og Pensionsakademiet A/SDKK 95.5m
- Pure Leadership Holistic Guide ApS2
- Ucplus A/S378
- Forsikrings- og Pensionsakademiet A/S245
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Mie Lindholm ApS50%
- Bevidst Nærvær Plus Ammehjerne ApS50%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Mie Lindholm Nielsen | Director | 30/01/2022 |
| Hannamai Nielsen | Director | 30/01/2022 |
- Founders
- Tina Kærgaard Rasmussen, Mie Lindholm Nielsen, Hannamai Nielsen
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Tina Kærgaard Rasmussen | Director | 30/01/2022 | 24/06/2024 |
Signing rule: Selskabet tegnes af den samlede direktion.
Address and production units
1 active production unitsFuglebakken 2
4180 Sorø
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Pure Leadership Holistic Guide ApS | Fuglebakken 2, 4180 Sorø | 2 | 1027982952 |
Purpose
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
The purpose is quoted from the register in Danish.
Changes year by year
23 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20253 changesaddress 1 · name 1 · accounts 1
- AddressMoved to Fuglebakken 2, 4180 Sorø
- NameName changed from EaseYourBaby ApS to Pure Leadership Holistic Guide ApS
- AccountsAnnual report for 2024 published
20243 changesaccounts 1 · management 1 · ownership 1
- AccountsAnnual report for 2023 published
- ManagementTina Kærgaard Rasmussen stepped down as director
- OwnershipTKRas ApS is no longer registered as owner
20238 changesownership 6 · accounts 1 · address 1
- OwnershipTKRas ApS registered as owner (33.33%)
- OwnershipMie Lindholm ApS registered as owner (50%)
- OwnershipBevidst Nærvær Plus Ammehjerne ApS registered as owner (50%)
- OwnershipTina Kærgaard Rasmussen is no longer registered as owner
- OwnershipMie Lindholm Nielsen is no longer registered as owner
- OwnershipHannamai Nielsen is no longer registered as owner
- AccountsAnnual report for 2022 published
- AddressMoved to Ole Rømers Vej 34, Vridsløsemagle, 2630 Taastrup
20228 changesaddress 1 · founded 1 · management 3 · ownership 3
- AddressMoved to Bredgade 45B, 1260 København K
- FoundedRegistered as EaseYourBaby ApS
- ManagementTina Kærgaard Rasmussen appointed director
- ManagementMie Lindholm Nielsen appointed director
- ManagementHannamai Nielsen appointed director
- OwnershipTina Kærgaard Rasmussen registered as owner (33.33%)
- OwnershipMie Lindholm Nielsen registered as owner (33.33%)
- OwnershipHannamai Nielsen registered as owner (33.33%)
Related companies
Largest in the industry
- Ucplus A/SDKK 169.1m
- Forsikrings- og Pensionsakademiet A/SDKK 109.4m
- Life A/SDKK 94.1m
- Mannaz A/SDKK 76.3m
- special minds ApSDKK 42.7m
- Maersk Training A/SDKK 42.6m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.