Pure Health Products ApS
Private limited companyCVR 35892478Rungsted KystActive
Pure Health Products ApS is a private limited company, based in Rungsted Kyst, active in other professional, scientific and technical activities n.e.c., founded in 2014. The company went from a profit in 2024 to a loss of DKK 18.8m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Net profit went from a profit of DKK 32.8m to a loss of DKK 18.8m (2024 → 2025).
- Equity fell 14% (2024 → 2025), to DKK 142.8m.
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −10 | −12 | −139 | −27 | −57 | −39 | +31.6% |
| Operating profit (EBIT) | −10 | −12 | −929 | −822 | −868 | −924 | −6.4% |
| Profit before tax | 21 | 32,514 | 4,636 | 22,915 | 33,119 | −18,686 | −156.4% |
| Net profit | 21 | 32,514 | 4,636 | 22,915 | 32,753 | −18,832 | −157.5% |
| Total assets | 81,659 | 111,203 | 110,368 | 133,273 | 166,423 | 143,207 | −14% |
| Equity | 81,173 | 111,186 | 110,322 | 133,237 | 165,990 | 142,758 | −14% |
| Liabilities | 486 | 17 | 46 | 36 | 433 | 449 | +3.6% |
| Cash and cash equivalents | 2,644 | 1,143 | 244 | 12 | 23,946 | 6,399 | −73.3% |
| Average number of employees | 0 | 0 | 2 | 2 | 2 | 2 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/07/2024 – 30/06/2025 | 03/11/2025 | The company | PDF not statedXBRL |
| 2024 | 01/07/2023 – 30/06/2024 | 03/10/2024 | The company | PDFXBRL |
| 2023 | 01/07/2022 – 30/06/2023 | 22/11/2023 | The company | PDFXBRL |
| 2022 | 01/07/2021 – 30/06/2022 | 04/10/2022 | The company | PDFXBRL |
| 2021 | 01/07/2020 – 30/06/2021 | 12/10/2021 | The company | PDF not statedXBRL |
| 2020 | 01/07/2019 – 30/06/2020 | 26/11/2020 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
310 companies in the databaseComparison with the other companies in other professional, scientific and technical activities n.e.c. based on the latest financial year.
Industry median: gross profit DKK 1.9m, net profit DKK 142k, equity DKK 1.1m, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 64,715of 69,742 Better than 7% | No. 1,363of 69,964 Better than 98% |
| Same industry and fewer than 20 employees281 companies in the comparison | No. 261of 281 Better than 7% | No. 3of 281 Better than 99% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 31,849of 33,588 Better than 5% | No. 523of 33,687 Better than 98% |
| All companies of type ApS66,508 companies in the comparison | No. 62,193of 66,379 Better than 6% | No. 797of 66,505 Better than 99% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Other professional, scientific and technical activities n.e.c.- Pure Health Products ApS−DKK 38,698
- Clearwater Denmark K/SDKK 251.1m
- Bureau Veritas Denmark A/SDKK 149.1m
- Pure Health Products ApS−DKK 18.8m
- Clearwater Denmark K/SDKK 134.2m
- Bureau Veritas Denmark A/SDKK 17.3m
- Pure Health Products ApSDKK 142.8m
- Clearwater Denmark K/SDKK 76.4m
- Bureau Veritas Denmark A/SDKK 18.7m
- Pure Health Products ApS2
- Clearwater Denmark K/S56
- Bureau Veritas Denmark A/S161
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Linda Pop Pedersen100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Linda Pop Pedersen | Director | 12/06/2014 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsRungsted Strandvej 102
2960 Rungsted Kyst
| Production unit | Address | Employees | P number |
|---|---|---|---|
| PURE HEALTH PRODUCTS ApS | Rungsted Strandvej 102, 2960 Rungsted Kyst | 2 | 1019486466 |
Purpose
Selskabets formål er at eje kapitalandele i andre selskaber samt at udøve investeringsvirksomhed og anden beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
12 registered events20251 changeaccounts 1
- AccountsAnnual report for 2025 published
20241 changeaccounts 1
- AccountsAnnual report for 2024 published
20231 changeaccounts 1
- AccountsAnnual report for 2023 published
20221 changeaccounts 1
- AccountsAnnual report for 2022 published
20212 changesaccounts 1 · industry 1
- AccountsAnnual report for 2021 published
- IndustryIndustry changed to Andre liberale, videnskabelige og tekniske tjenesteydelser i.a.n. (749090)
20202 changesaccounts 1 · industry 1
- AccountsAnnual report for 2020 published
- IndustryIndustry changed to Ikke-finansielle holdingselskaber (642020)
20181 changeaddress 1
- AddressMoved to Rungsted Strandvej 102, 2960 Rungsted Kyst
20143 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as PURE HEALTH PRODUCTS ApS
- ManagementLinda Pop Pedersen appointed director
- OwnershipLinda Pop Pedersen registered as owner (100%)
Related companies
Largest in the industry
- Clearwater Denmark K/SDKK 251.1m
- Bureau Veritas Denmark A/SDKK 149.1m
- Zacco Denmark A/SDKK 111.2m
- AS1 Sports Nordic ApSDKK 56.2m
- Dge A/SDKK 46.9m
- Neurons Inc. ApSDKK 43.9m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.