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Pure Equipment A/S

Public limited companyCVR 29418314KjellerupActive

Pure Equipment A/S is a public limited company, based in Kjellerup, active in manufacture of sports goods, founded in 2006. After a loss in 2024, the company made a profit of DKK 574k in 2025. Measured by gross profit, it ranks no. 8 of 23 companies in the industry in the database. Equity grew to DKK 941k in 2025.

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Key figures · financial year 2025

Gross profitDKK 2.2m+101.9% vs. 2024
Net profitDKK 574k+5,134.3% vs. 2024
EquityDKK 941k+156.7% vs. 2024
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 102% (2024 → 2025), to DKK 2.2m.
  • Net profit went from a loss of DKK 11,411 to a profit of DKK 574k (2024 → 2025).
  • Equity rose 157% (2024 → 2025), to DKK 941k.

Employees

  • 1 more employees than a year earlier: 3 (08/2026) against 2 (08/2025).

Management and owners, last 24 months

  • New in management: Thomas Christian Terp (board member, 10/03/2025), Jacob Stabell (board member, 10/03/2025) and Mads Kaad Friis (board member, 05/10/2026).
  • Stepped down: Jan Würgler (board member, 05/10/2026) and Michael Olrik-Andersen (board member, 10/03/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1m−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5m202020212022202320242025
EquityNet profit
Financial figures for Pure Equipment A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit3,3012,179834−1101,0722,166+101.9%
Operating profit (EBIT)1,248322−476−1,04197851+776.9%
Profit before tax1,036198−481−1,112−15736+5,097.5%
Net profit807155−375−868−11574+5,134.3%
Total assets8,5005,1433,7893,4283,5554,314+21.4%
Equity1,4651,6201,246378367941+156.7%
Liabilities7,0273,3822,5363,0473,1893,373+5.8%
Cash and cash equivalents3,78352367463220887+303.9%
Average number of employees4432220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3mDKK 3.5m202020212022202320242025
Gross profitMedian, the industry (23 companies)

Annual reports

6 financial years
Annual reports for Pure Equipment A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202516/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202417/03/2025The companyPDFXBRL
202301/01/2023 – 31/12/202323/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202227/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202123/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202018/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123409/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

23 companies in the database

Comparison with the other companies in manufacture of sports goods based on the latest financial year.

Gross profitDKK 2.2mNo. 8 of 23
Better than 68% of the companies in the industry
EquityDKK 941kNo. 11 of 23
Better than 55% of the companies in the industry
Number of employees3No. 11 of 23
Better than 55% of the companies in the industry

Industry median: gross profit DKK 1.2m, net profit DKK 61,275, equity DKK 692k, 2 employees.

DKK 100kDKK 352kDKK 1.2mDKK 4.4mDKK 10.1mHere
Distribution of gross profit for 20 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 29,245of 69,742
Better than 58%
No. 34,484of 69,964
Better than 51%
Same industry and fewer than 20 employees21 companies in the comparison
No. 6of 21
Better than 75%
No. 9of 21
Better than 60%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 15,025of 24,791
Better than 39%
No. 18,349of 24,909
Better than 26%
All companies of type A/S18,025 companies in the comparison
No. 14,486of 17,786
Better than 19%
No. 16,044of 18,024
Better than 11%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Manufacture of sports goods
Gross profit
  1. Pure Equipment A/SDKK 2.2m
  2. Ledon A/SDKK 15.3m
  3. Body Bike Production A/SDKK 13.7m
Net profit
  1. Pure Equipment A/SDKK 574k
  2. Ledon A/SDKK 2.9m
  3. Body Bike Production A/SDKK 5.1m
Equity
  1. Pure Equipment A/SDKK 941k
  2. Ledon A/SDKK 15.5m
  3. Body Bike Production A/SDKK 30.7m
Employees
  1. Pure Equipment A/S3
  2. Ledon A/S29
  3. Body Bike Production A/S26

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Pure Equipment A/S

Management

9 active registrations

Executive management

Executive management at Pure Equipment A/S
NameRoleAppointed
Brian SchneiderCEO05/07/2012

Board of directors

Board of directors at Pure Equipment A/S
NameRoleAppointed
Kaj Herman JensenBoard member01/12/2006
Brian SchneiderBoard member05/07/2012
Jan Dahl JensenBoard member09/03/2015
Allan Korsgaard ChristiansenBoard member18/02/2019
Robert Holm ThomsenBoard member29/02/2020
Thomas Christian TerpBoard member10/03/2025
Jacob StabellBoard member10/03/2025
Mads Kaad FriisBoard member05/10/2026
Founders
Anders Boel A/S, Jens Bernstorff ApS, Scandinavian at Red Holding Ltd
Former management (7)
Former management at Pure Equipment A/S
NameRoleAppointedResigned
Jens Bernstorff SchrøderBoard member15/03/200601/12/2006
Anders BoelBoard member15/03/200605/07/2012
Anders BoelDirector15/03/200605/07/2012
Henrik DamsgaardBoard member15/03/200607/11/2008
Thomas Christian TerpBoard member14/04/200916/05/2022
Jan WürglerBoard member05/07/201205/10/2026
Michael Olrik-AndersenBoard member09/03/201510/03/2025

Signing rule: Direktionen eller den samlede bestyrelse tegner Selskabet

Address and production units

1 active production units

Højgårdsvej 35
8620 Kjellerup

Silkeborg Municipality · Postcode 8620

Other companies at the address (3)

Production units
Production unitAddressEmployeesP number
PURE EQUIPMENT A/SHøjgårdsvej 35, Thorning, 8620 Kjellerup31012128181

Purpose

Selskabets formål er produktion, handel, investering og anden i forbindelse hermed stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

37 registered events
20263 changesmanagement 2 · accounts 1
  • Mads Kaad Friis appointed board member
  • Jan Würgler stepped down as board member
  • Annual report for 2025 published
20254 changesaccounts 1 · management 3
  • Annual report for 2024 published
  • Jacob Stabell appointed board member
  • Thomas Christian Terp appointed board member
  • Michael Olrik-Andersen stepped down as board member
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20222 changesaccounts 1 · management 1
  • Annual report for 2021 published
  • Thomas Christian Terp stepped down as board member
20211 changeaccounts 1
  • Annual report for 2020 published
20201 changemanagement 1
  • Robert Holm Thomsen appointed board member
20192 changesaddress 1 · management 1
  • Moved to Højgårdsvej 35, Thorning, 8620 Kjellerup
  • Allan Korsgaard Christiansen appointed board member
20152 changesmanagement 2
  • Jan Dahl Jensen appointed board member
  • Michael Olrik-Andersen appointed board member
20126 changesownership 1 · management 5
  • LOOP A/S registered as owner (100%)
  • Brian Schneider appointed board member
  • Jan Würgler appointed board member
  • Brian Schneider appointed ceo
  • Anders Boel stepped down as director
  • Anders Boel stepped down as board member
20111 changeaddress 1
  • Moved to Falkevej 19, 8800 Viborg
20091 changemanagement 1
  • Thomas Christian Terp appointed board member
20083 changesmanagement 1 · address 1 · industry 1
  • Henrik Damsgaard stepped down as board member
  • Moved to Sct. Mathias Gade 78, 8800 Viborg
  • Industry changed to Manufacture of sports goods (323000)
20072 changesaddress 1 · name 1
  • Moved to Hjarbækvej 65, 8831 Løgstrup
  • Name changed from TBB PRODUCTS A/S to PURE EQUIPMENT A/S
20067 changesmanagement 6 · founded 1
  • Kaj Herman Jensen appointed board member
  • Jens Bernstorff Schrøder stepped down as board member
  • Registered as TBB PRODUCTS A/S
  • Jens Bernstorff Schrøder appointed board member
  • Henrik Damsgaard appointed board member
  • Anders Boel appointed director
  • Anders Boel appointed board member

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction