Pure Dansk ApS
Private limited companyCVR 41242094Aarhus CActive
Pure Dansk ApS is a private limited company, based in Aarhus C, active in wholesale of other food, founded in 2020. The company went from a profit in 2024 to a loss of DKK 113k in 2025. Equity fell to DKK 373k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 20% (2024 → 2025), to DKK 677k.
- Net profit went from a profit of DKK 48,033 to a loss of DKK 113k (2024 → 2025).
- Equity fell 23% (2024 → 2025), to DKK 373k.
Employees
- 1 fewer employees than a year earlier: 2 (07/2026) against 3 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Wholesale of other food (463800)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | – |
| Gross profit | −69 | 61 | 843 | 677 | −19.8% |
| Operating profit (EBIT) | – | 28 | – | – | – |
| Profit before tax | −70 | 27 | 63 | −113 | −279.2% |
| Net profit | −54 | 19 | 48 | −113 | −335% |
| Total assets | 25 | 143 | 783 | 560 | −28.5% |
| Equity | −14 | 5 | 486 | 373 | −23.2% |
| Liabilities | 39 | 138 | 297 | 187 | −37.2% |
| Cash and cash equivalents | – | 55 | 235 | 0 | −100% |
| Average number of employees | 0 | 1 | 2 | 2 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2022, 2023 (changed financial year or not filed).
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
4 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 15/01/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 31/01/2025 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 15/03/2022 | The company | PDF not statedXBRL |
| 2020 | 11/03/2020 – 31/12/2020 | 31/03/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
165 companies in the databaseComparison with the other companies in wholesale of other food based on the latest financial year.
Industry median: gross profit DKK 2.9m, net profit DKK 415k, equity DKK 2.6m, 4 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 50,900of 69,742 Better than 27% | No. 45,205of 69,964 Better than 35% |
| Same industry and fewer than 20 employees142 companies in the comparison | No. 112of 142 Better than 21% | No. 101of 142 Better than 29% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 26,165of 33,588 Better than 22% | No. 21,428of 33,687 Better than 36% |
| All companies of type ApS66,508 companies in the comparison | No. 48,980of 66,379 Better than 26% | No. 41,137of 66,505 Better than 38% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of other food- Pure Dansk ApSDKK 677k
- Kmc, Kartoffelmelcentralen, AMBADKK 918.8m
- Mars Danmark A/SDKK 195.4m
- Pure Dansk ApS−DKK 113k
- Kmc, Kartoffelmelcentralen, AMBADKK 373.1m
- Mars Danmark A/SDKK 49.5m
- Pure Dansk ApSDKK 373k
- Kmc, Kartoffelmelcentralen, AMBADKK 1.2bn
- Mars Danmark A/SDKK 61.7m
- Pure Dansk ApS2
- Kmc, Kartoffelmelcentralen, AMBA305
- Mars Danmark A/S157
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Astrid Kaae Søgaard50%
- Malene Kaae Søgaard50%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Astrid Kaae Søgaard | Director | 11/03/2020 |
| Malene Kaae Søgaard | Director | 11/03/2020 |
- Founders
- Astrid Kaae Søgaard, Malene Kaae Søgaard
Signing rule: Selskabet tegnes af direktionen.
Address and production units
1 active production unitsSølystgade 55
8000 Aarhus C
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Pure Dansk ApS | Viborgvej 159A, Hasle, 8210 Aarhus V | 1 | 1025665275 |
Purpose
Selskabets formål er at drive virksomhed med forædling og salg af fødevarer samt hermed forbundet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
11 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Wholesale of other food (463800)
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20206 changesname 1 · founded 1 · management 2 · ownership 2
- NameName changed from Søgaard Foods ApS to Pure Dansk ApS
- FoundedRegistered as Søgaard Foods ApS
- ManagementAstrid Kaae Søgaard appointed director
- ManagementMalene Kaae Søgaard appointed director
- OwnershipAstrid Kaae Søgaard registered as owner (50%)
- OwnershipMalene Kaae Søgaard registered as owner (50%)
Related companies
Same industry in Aarhus
- KFT Jylland Aps42 employees
- Best Friend Danmark A/S14 employees
- Vitakraft Danmark A/S9 employees
- Biogan A/S9 employees
- Mardin Food ApS5 employees
- Nordur Salt ApS4 employees
Largest in the industry
- Kmc, Kartoffelmelcentralen, AMBADKK 918.8m
- Mars Danmark A/SDKK 195.4m
- Red Bull Denmark ApSDKK 114m
- Helsam Gruppen A/SDKK 98.3m
- Bodylab ApSDKK 83.8m
- Royal Canin Danmark A/SDKK 80.2m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.