Puori ApS

Private limited companyCVR 32566731København KActive

Puori ApS is a private limited company, based in København K, active in wholesale of other food, founded in 2009. After a loss in 2024, the company made a profit of DKK 1.9m in 2025. With 22 employees, the company is about 6 times larger than the industry median. Equity grew to DKK 8.7m in 2025.

PDF report Compare

Key figures · financial year 2025

Gross profitDKK 20.7m+41.1% vs. 2024

Net profitDKK 1.9m+180.7% vs. 2024

EquityDKK 8.7m+38.2% vs. 2024

Employees22latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

Gross profit rose 41% (2024 → 2025), to DKK 20.7m.
Net profit went from a loss of DKK 2.3m to a profit of DKK 1.9m (2024 → 2025).
Equity rose 38% (2024 → 2025), to DKK 8.7m.

Employees

1 more employees than a year earlier: 22 (08/2026) against 21 (08/2025).

Management and owners, last 24 months

New owners registered: Heslar Holding ApS (17/06/2025).
No longer registered as owner: Heslet Holding ApS (17/06/2025).

Registrations, last 24 months

01/01/2025: Industry changed to Wholesale of other food (463800)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

EquityNet profit

Financial figures for Puori ApS
	2020	2021	2022	2023	2024	2025	Change
Revenue	not stated	not stated	not stated	not stated	not stated	not stated	–
Gross profit	3,774	3,800	7,476	12,051	14,654	20,670	+41.1%
Operating profit (EBIT)	−11,187	−8,607	−5,788	−1,212	299	4,873	+1,528.8%
Profit before tax	−13,528	−9,876	−9,176	−4,629	−2,336	2,003	+185.7%
Net profit	−13,535	−9,881	−9,176	−4,629	−2,336	1,886	+180.7%
Total assets	23,250	16,726	18,768	19,239	26,981	29,066	+7.7%
Equity	−9,131	−19,907	−25,802	−19,011	6,262	8,656	+38.2%
Liabilities	32,381	36,633	44,571	38,250	20,719	20,409	−1.5%
Cash and cash equivalents	6,342	1,695	2,456	1,219	1,723	4,457	+158.7%
Average number of employees	20	17	18	20	21	21	0%

Source: annual reports filed with the Danish Business Authority (XBRL). Group figures; change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

Compare with the industry (165 companies)

Gross profitMedian, the industry (165 companies)

Annual reports

6 financial years

Annual reports for Puori ApS
Financial year	Period	Published	Figures for	Documents
2025	01/01/2025 – 31/12/2025	15/07/2026	The group	PDF not statedXBRL
2024	01/01/2024 – 31/12/2024	10/07/2025	The group	PDF XBRL
2023	01/01/2023 – 31/12/2023	09/07/2024	The group	PDF XBRL
2022	01/01/2022 – 31/12/2022	05/07/2023	The group	PDF XBRL
2021	01/01/2021 – 31/12/2021	17/07/2022	The group	PDF XBRL
2020	01/01/2020 – 31/12/2020	06/07/2021	The group	PDF XBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR

Employees

Position in the industry

165 companies in the database

Comparison with the other companies in wholesale of other food based on the latest financial year.

Gross profitDKK 20.7mNo. 20 of 165

Better than 88% of the companies in the industry

EquityDKK 8.7mNo. 44 of 165

Better than 74% of the companies in the industry

Number of employees22No. 18 of 165

Better than 90% of the companies in the industry

Industry median: gross profit DKK 2.9m, net profit DKK 415k, equity DKK 2.6m, 4 employees.

Distribution of gross profit for 152 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form

Rank among similar companies
Group	Gross profit	Equity
Companies with 20–49 employees9,922 companies in the comparison	No. 2,699of 9,892 Better than 73%	No. 3,406of 9,922 Better than 66%
Same industry and 20–49 employees16 companies in the comparison	No. 8of 16 Better than 53%	No. 12of 16 Better than 27%
Companies that are between 15 and 29 years old24,910 companies in the comparison	No. 3,285of 24,791 Better than 87%	No. 7,291of 24,909 Better than 71%
All companies of type ApS66,508 companies in the comparison	No. 2,342of 66,379 Better than 96%	No. 7,618of 66,505 Better than 89%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of other food

Gross profit

Puori ApSDKK 20.7m
Kmc, Kartoffelmelcentralen, AMBADKK 918.8m
Mars Danmark A/SDKK 195.4m

Net profit

Puori ApSDKK 1.9m
Kmc, Kartoffelmelcentralen, AMBADKK 373.1m
Mars Danmark A/SDKK 49.5m

Equity

Puori ApSDKK 8.7m
Kmc, Kartoffelmelcentralen, AMBADKK 1.2bn
Mars Danmark A/SDKK 61.7m

Employees

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register

Owners

Amdrup Holding ApS15%
Juggernaut Capital Partners III, LP50%
Heslar Holding ApS15%

Puori ApS

Management

6 active registrations

Executive management

Executive management at Puori ApS
Name	Role	Appointed
Oliver Amdrup-Chamby	Director	12/11/2009

Board of directors

Board of directors at Puori ApS
Name	Role	Appointed
Hans-Julius Heslet	Board member	16/08/2017
Oliver Amdrup-Chamby	Board member	16/08/2017
Alexander William Deegan	Board member	16/07/2018
Kasper Mule Scott Struve	Chair of the board	06/08/2020
Sarah Creal	Board member	05/07/2022

Auditor: Grant Thornton, Godkendt Revisionspartnerselskab
Founders: Amdrup Holding ApS, Heslet Holding ApS

Former management (3)

Former management at Puori ApS
Name	Role	Appointed	Resigned
Hans-Julius Heslet	Director	12/11/2009	01/07/2020
Brian Petersen	Chair of the board	16/08/2017	06/08/2020
John David Shulman	Board member	16/07/2018	07/06/2023

Signing rule: Selskabet tegnes af en direktør i forening med Kasper Mule Scott Struve, eller en direktør i forening med John David Shulman, eller en direktør i forening med Alexander William Deegan

Address and production units

1 active production units

Havnegade 41
1058 København K

København Municipality · Postcode 1058

Other companies at the address (1)

High-Performance Audio ApSRetail sale of information and communication equipment

Production units
Production unit	Address	Industry	Employees	P number
Puori ApS	Havnegade 41, 1058 København K	Wholesale of other food	22	1015655794

Purpose

Selskabets formål er handel med sundhedsprodukter, samt at være den fo-retrukne partner inden for Wellness området.

The purpose is quoted from the register in Danish.

Changes year by year

62 registered events

32015

12016

92017

112018

12019

32020

22021

32022

92023

42024

42025

12026

20261 changeaccounts 1

15/07AccountsAnnual report for 2025 published

20254 changesaccounts 1 · ownership 2 · industry 1

10/07AccountsAnnual report for 2024 published
17/06OwnershipHeslar Holding ApS registered as owner (15%)
17/06OwnershipHESLET HOLDING ApS is no longer registered as owner
01/01IndustryIndustry changed to Wholesale of other food (463800)

20244 changescapital 1 · ownership 2 · accounts 1

03/10CapitalShare capital changed from 277,178 DKK to 319,352 DKK
03/10OwnershipJuggernaut Capital Partners III, LP registered as owner (50%)
02/10OwnershipJuggernaut Capital Partners III, LP is no longer registered as owner
09/07AccountsAnnual report for 2023 published

20239 changescapital 2 · accounts 1 · management 1 · ownership 5

25/08CapitalShare capital changed from 276,762 DKK to 277,178 DKK
05/07AccountsAnnual report for 2022 published
07/06ManagementJohn David Shulman stepped down as board member
23/05CapitalShare capital changed from 260,362 DKK to 276,762 DKK
23/05OwnershipHESLET HOLDING ApS registered as owner (15%)
23/05OwnershipAMDRUP HOLDING ApS registered as owner (15%)
23/05OwnershipGYNGER OG KARRUSELLER ApS is no longer registered as owner
22/05OwnershipHESLET HOLDING ApS is no longer registered as owner
22/05OwnershipAMDRUP HOLDING ApS is no longer registered as owner

20223 changescapital 1 · accounts 1 · management 1

12/09CapitalShare capital changed from 254,196 DKK to 260,362 DKK
17/07AccountsAnnual report for 2021 published
05/07ManagementSarah Creal appointed board member

20212 changesaccounts 1 · address 1

06/07AccountsAnnual report for 2020 published
01/02AddressMoved to Havnegade 41, 1058 København K

20203 changesmanagement 3

06/08ManagementKasper Mule Scott Struve appointed chair of the board
06/08ManagementBrian Petersen stepped down as chair of the board
01/07ManagementHans-Julius Heslet stepped down as director

20191 changecapital 1

27/12CapitalShare capital changed from 253,996 DKK to 254,196 DKK

201811 changescapital 1 · management 2 · ownership 8

16/07CapitalShare capital changed from 190,712 DKK to 253,996 DKK
16/07ManagementJohn David Shulman appointed board member
16/07ManagementAlexander William Deegan appointed board member
16/07OwnershipHESLET HOLDING ApS registered as owner (20%)
16/07OwnershipAMDRUP HOLDING ApS registered as owner (20%)
16/07OwnershipGYNGER OG KARRUSELLER ApS registered as owner (5%)
16/07OwnershipJuggernaut Capital Partners III, LP registered as owner (33.33%)
16/07OwnershipSCALE CAPITAL ApS is no longer registered as owner
15/07OwnershipGYNGER OG KARRUSELLER ApS is no longer registered as owner
15/07OwnershipAMDRUP HOLDING ApS is no longer registered as owner
15/07OwnershipHESLET HOLDING ApS is no longer registered as owner

20179 changescapital 3 · ownership 2 · management 3 · name 1

01/11CapitalShare capital changed from 174,305 DKK to 190,712 DKK
01/11OwnershipGYNGER OG KARRUSELLER ApS registered as owner (10%)
31/10OwnershipGYNGER OG KARRUSELLER ApS is no longer registered as owner
16/08ManagementHans-Julius Heslet appointed board member
16/08ManagementBrian Petersen appointed chair of the board
16/08ManagementOliver Amdrup-Chamby appointed board member
07/08CapitalShare capital changed from 172,372 DKK to 174,305 DKK
16/06CapitalShare capital changed from 167,350 DKK to 172,372 DKK
16/05NameName changed from PUREPHARMA ApS to Puori ApS

20161 changeaddress 1

01/09AddressMoved to Amaliegade 22, 2, 1256 København K

20153 changesownership 3

01/02OwnershipAMDRUP HOLDING ApS registered as owner (33.33%)
01/02OwnershipGYNGER OG KARRUSELLER ApS registered as owner (5%)
01/02OwnershipHESLET HOLDING ApS registered as owner (33.33%)

20141 changeownership 1

23/12OwnershipSCALE CAPITAL ApS registered as owner (5%)

20132 changesaddress 2

13/08AddressMoved to Sundkaj 7, 3, 2150 Nordhavn
01/05AddressMoved to Tagensvej 85D, 2200 København N

20123 changesaddress 1 · capital 1 · industry 1

29/03AddressMoved to Lergravsvej 59, 3, 2300 København S
14/03CapitalShare capital changed from 138,900 DKK to 167,350 DKK
01/01IndustryIndustry changed to Specialiseret engroshandel med fødevarer i.a.n. (463890)

20111 changecapital 1

01/06CapitalShare capital changed from 125,000 DKK to 138,900 DKK

20094 changesindustry 1 · founded 1 · management 2

01/12IndustryIndustry changed to Anden detailhandel med fødevarer i specialforretninger (472900)
12/11FoundedRegistered as PUREPHARMA ApS
12/11ManagementHans-Julius Heslet appointed director
12/11ManagementOliver Amdrup-Chamby appointed director

Related companies

Same industry in København

Mars Danmark A/S157 employees
Red Bull Denmark ApS146 employees
Royal Canin Danmark A/S92 employees
Hill's Pet Nutrition Denmark ApS37 employees
Danone A/S34 employees
Tasteful Foods ApS12 employees

See all →

Same people in management

Københavns Lufthavne A/Svia Brian Petersen
Coloplast A/Svia Brian Petersen
Alk-abelló A/Svia Brian Petersen
Bang & Olufsen A/Svia Brian Petersen
Bang & Olufsen Operations A/Svia Brian Petersen
Epinion A/Svia Brian Petersen

Largest in the industry

Kmc, Kartoffelmelcentralen, AMBADKK 918.8m
Mars Danmark A/SDKK 195.4m
Red Bull Denmark ApSDKK 114m
Helsam Gruppen A/SDKK 98.3m
Bodylab ApSDKK 83.8m
Royal Canin Danmark A/SDKK 80.2m

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVR Report a correction