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Pubfront ApS

Private limited companyCVR 32787878København VActive

Pubfront ApS is a private limited company, based in København V, active in computer programming activities, founded in 2010. Equity was negative at the end of 2025 (−DKK 1m). The company made a loss in both 2024 and 2025, most recently DKK 441k. 7 other companies in the database are registered at the same address.

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Key figures · financial year 2025

Gross profitDKK 3.3m+10% vs. 2024
Net profit−DKK 441k−1,628% vs. 2024
Equity−DKK 1m−73.8% vs. 2024
Employees5latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 10% (2024 → 2025), to DKK 3.3m.
  • The loss grew: from DKK 25,542 to DKK 441k (2024 → 2025).

Employees

  • 1 fewer employees than a year earlier: 5 (08/2026) against 6 (08/2025).

Management and owners, last 24 months

  • New in management: Anders Breinholst (ceo, 07/05/2025).
  • Stepped down: Max Wilhelm Theilade (ceo, 07/05/2025).
  • New owners registered: Kaldæa Holding ApS (03/04/2025) and Max Wilhelm Holding ApS (03/04/2025).
  • No longer registered as owner: Max Wilhelm Holding ApS (02/04/2025) and Deva-Koch Holding ApS (03/04/2025).

Registrations, last 24 months

  • 12/01/2025: Moved to Gammel Kongevej 11, 3, 1610 København V

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1.2m−DKK 1m−DKK 800k−DKK 600k−DKK 400k−DKK 200kDKK 0DKK 200kDKK 400k202020212022202320242025
EquityNet profit
Financial figures for Pubfront ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,8912,4743,1262,6653,0063,306+10%
Operating profit (EBIT)52310−475−457196−175−189.4%
Profit before tax27201−606−643−48−390−713.6%
Net profit15226−441−516−26−441−1,628%
Total assets6043,4262,8842,5302,5821,330−48.5%
Equity158384−57−573−598−1,039−73.8%
Liabilities4462,9032,8583,1033,1802,369−25.5%
Cash and cash equivalents3691,7451,0321,1131,877792−57.8%
Average number of employees4465440%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3mDKK 3.5m202020212022202320242025
Gross profitMedian, the industry (1,661 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 1m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 4 years in a row

    Net result has been negative in 2022–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Pubfront ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202506/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202409/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202314/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202230/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202108/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202030/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123456709/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

1,661 companies in the database

Comparison with the other companies in computer programming activities based on the latest financial year.

Gross profitDKK 3.3mNo. 742 of 1,656
Better than 55% of the companies in the industry
Equity−DKK 1mNo. 1484 of 1,661
Better than 11% of the companies in the industry
Number of employees5No. 780 of 1,661
Better than 53% of the companies in the industry

Industry median: gross profit DKK 2.6m, net profit DKK 93,491, equity DKK 1m, 4 employees.

DKK 100kDKK 978kDKK 9.6mDKK 93.7mDKK 428.6mHere
Distribution of gross profit for 1,474 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 20,689of 69,742
Better than 70%
No. 67,221of 69,964
Better than 4%
Same industry and fewer than 20 employees1,365 companies in the comparison
No. 469of 1,363
Better than 66%
No. 1,224of 1,365
Better than 10%
Companies that are between 15 and 29 years old24,906 companies in the comparison
No. 12,360of 24,787
Better than 50%
No. 24,209of 24,905
Better than 3%
All companies of type ApS66,508 companies in the comparison
No. 20,544of 66,379
Better than 69%
No. 63,740of 66,505
Better than 4%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Computer programming activities
Gross profit
  1. Pubfront ApSDKK 3.3m
  2. Stibo Systems A/SDKK 916.6m
  3. Trackunit ApSDKK 897.1m
Net profit
  1. Pubfront ApS−DKK 441k
  2. Stibo Systems A/SDKK 155.9m
  3. Trackunit ApSDKK 206.3m
Equity
  1. Pubfront ApS−DKK 1m
  2. Stibo Systems A/SDKK 309.7m
  3. Trackunit ApSDKK 1.7bn
Employees
  1. Pubfront ApS5
  2. Stibo Systems A/S201
  3. Trackunit ApS249

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Weider Media ApS10%
  • Kaldæa Holding ApS33.33%
  • Max Wilhelm Holding ApS33.33%
Pubfront ApS

Management

1 active registrations

Executive management

Executive management at Pubfront ApS
NameRoleAppointed
Anders BreinholstCEO07/05/2025
Auditor
Buus Jensen I/S Statsautoriserede Revisorer
Founders
Max Wilhelm Theilade, Anders Breinholst, Christoffer Randløv Grønlykke Rasmussen, Sean Bendtsen Powell, Johannes Koch
Former management (12)
Former management at Pubfront ApS
NameRoleAppointedResigned
Anders BreinholstCEO12/03/201020/12/2013
Max Wilhelm TheiladeBoard member16/08/201228/05/2014
Benny BreinholstBoard member16/08/201228/05/2014
Anders BreinholstChair of the board16/08/201228/05/2014
Mats Erik Fredrik ErikssonBoard member16/08/201228/05/2014
Max Wilhelm TheiladeCEO20/12/201307/05/2025
Jonas Olalla SylvestBoard member28/05/201416/05/2017
Jan Peter GrytterhielmBoard member28/05/201415/03/2017
Janicke Forsberg Schultz-PetersenChair of the board15/12/201415/05/2019
Julie Quass Lykke PedersenBoard member15/12/201415/05/2019
Anders BreinholstBoard member16/05/201715/05/2019
Johannes Deva-KochBoard member22/05/201815/05/2019

Signing rule: Selskabet tegnes af direktionen.

Address and production units

1 active production units

Gammel Kongevej 11
1610 København V

København Municipality · Postcode 1610

Other companies at the address (7)

Production units
Production unitAddressEmployeesP number
PUBFRONT ApSGammel Kongevej 11, 3, 1610 København V51015915915

Purpose

Selskabets formål er at drive virksomhed med udvikling af IT-løsninger, handel og service samt efter direktionens skøn dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

76 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20258 changesaccounts 1 · management 2 · ownership 4 · address 1
  • Annual report for 2024 published
  • Anders Breinholst appointed ceo
  • Max Wilhelm Theilade stepped down as ceo
  • KALDÆA HOLDING ApS registered as owner (33.33%)
  • Max Wilhelm Holding ApS registered as owner (33.33%)
  • Deva-Koch Holding ApS is no longer registered as owner
  • Max Wilhelm Holding ApS is no longer registered as owner
  • Moved to Gammel Kongevej 11, 3, 1610 København V
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20207 changesaddress 2 · ownership 5
  • Moved to Gothersgade 175, 3. th, 1123 København K
  • Moved to Amaliegade 6, 1. tv, 1256 København K
  • WEIDER MEDIA ApS registered as owner (10%)
  • Deva-Koch Holding ApS registered as owner (25%)
  • Max Wilhelm Holding ApS registered as owner (50%)
  • Johannes Koch is no longer registered as owner
  • Max Wilhelm Holding ApS is no longer registered as owner
20195 changesaddress 1 · management 4
  • Moved to Njalsgade 76, 3, 2300 København S
  • Johannes Deva-Koch stepped down as board member
  • Anders Breinholst stepped down as board member
  • Janicke Forsberg Schultz-Petersen stepped down as chair of the board
  • Julie Quass Lykke Pedersen stepped down as board member
201812 changesownership 11 · management 1
  • Max Wilhelm Holding ApS registered as owner (66.67%)
  • Johannes Koch registered as owner (25%)
  • PUBFRONT ApS is no longer registered as owner
  • Max Wilhelm Holding ApS is no longer registered as owner
  • Johannes Koch is no longer registered as owner
  • PUBFRONT ApS registered as owner (66.67%)
  • Stuff Holding ApS is no longer registered as owner
  • Powell Holding ApS is no longer registered as owner
  • KALDÆA HOLDING ApS is no longer registered as owner
  • Schibsted Tillväxtmedier AB is no longer registered as owner
  • SF-GRUPPEN ApS is no longer registered as owner
  • Johannes Deva-Koch appointed board member
20174 changesmanagement 3 · address 1
  • Anders Breinholst appointed board member
  • Jonas Olalla Sylvest stepped down as board member
  • Jan Peter Grytterhielm stepped down as board member
  • Moved to Vingårdstræde 21, 1. tv, 1070 København K
20161 changeownership 1
  • Kaldæa 2 Holding ApS is no longer registered as owner
20156 changesownership 5 · industry 1
  • Kaldæa 2 Holding ApS registered as owner (20%)
  • Stuff Holding ApS registered as owner (10%)
  • Max Wilhelm Holding ApS registered as owner (15%)
  • Powell Holding ApS registered as owner (15%)
  • KALDÆA HOLDING ApS registered as owner (20%)
  • Industry changed to Computerprogrammering (620100)
201411 changesmanagement 8 · name 1 · address 1 · industry 1
  • Janicke Forsberg Schultz-Petersen appointed chair of the board
  • Julie Quass Lykke Pedersen appointed board member
  • Name changed from RIIDR ApS to PUBFRONT ApS
  • Moved to Njalsgade 19D, 1, 2300 København S
  • Jonas Olalla Sylvest appointed board member
  • Jan Peter Grytterhielm appointed board member
  • Max Wilhelm Theilade stepped down as board member
  • Mats Erik Fredrik Eriksson stepped down as board member
  • Anders Breinholst stepped down as chair of the board
  • Benny Breinholst stepped down as board member
  • Industry changed to Detailhandel via Internettet med digitale produkter (479120)
20132 changesmanagement 2
  • Max Wilhelm Theilade appointed ceo
  • Anders Breinholst stepped down as ceo
20128 changesaddress 1 · capital 2 · management 4 · ownership 1
  • Moved to Gothersgade 175, 3. th, 1123 København K
  • Share capital changed from 96,007 DKK to 106,677 DKK
  • Max Wilhelm Theilade appointed board member
  • Mats Erik Fredrik Eriksson appointed board member
  • Anders Breinholst appointed chair of the board
  • Benny Breinholst appointed board member
  • Schibsted Tillväxtmedier AB registered as owner (10%)
  • Share capital changed from 87,882 DKK to 96,007 DKK
20114 changesownership 2 · address 1 · capital 1
  • Johannes Koch registered as owner (5%)
  • SF-GRUPPEN ApS registered as owner (5%)
  • Moved to Gothersgade 175, st. tv, 1123 København K
  • Share capital changed from 81,632 DKK to 87,882 DKK
20103 changescapital 1 · founded 1 · management 1
  • Share capital changed from 80,000 DKK to 81,632 DKK
  • Registered as RIIDR ApS
  • Anders Breinholst appointed ceo

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction