Psal - Strandlyd ApS
Private limited companyCVR 36427493HerningActive
Psal - Strandlyd ApS is a private limited company, based in Herning, active in renting and leasing of other machinery, equipment and tangible goods for events, founded in 2014. Net profit rose 1009% from 2024 to 2025, ending at DKK 191k.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 10% (2024 → 2025), to DKK 2.9m.
- Net profit rose 1,009% (2024 → 2025), to DKK 191k.
- Equity turned positive again: DKK 600k (2024 → 2025).
Employees
- 2 fewer employees than a year earlier: 8 (07/2026) against 10 (07/2025).
Management and owners, last 24 months
- Stepped down: Tom Lundorff (chair of the board, 02/03/2026) and Lars Lundorff (board member, 02/03/2026).
- New owners registered: Lundorff Invest ApS (04/03/2026).
- No longer registered as owner: Lundorff Holding ApS (04/03/2026).
Registrations, last 24 months
- 02/03/2026: Name changed from Pro Sound & Light ApS to PSAL - STRANDLYD ApS
- 01/01/2025: Industry changed to Renting and leasing of other machinery, equipment and tangible goods for events (773910)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 459 | 675 | 2,170 | 2,437 | 3,266 | 2,929 | −10.3% |
| Operating profit (EBIT) | −695 | −82 | −158 | −794 | 294 | −182 | −162.1% |
| Profit before tax | −797 | −151 | −153 | −871 | 77 | −351 | −553.9% |
| Net profit | −645 | −385 | −125 | −755 | 17 | 191 | +1,008.5% |
| Total assets | 6,027 | 5,866 | 4,848 | 5,007 | 6,062 | 3,648 | −39.8% |
| Equity | −850 | −1,234 | −1,359 | −2,114 | −2,097 | 600 | +128.6% |
| Liabilities | 6,553 | 6,798 | 5,885 | 6,915 | 7,608 | 2,882 | −62.1% |
| Cash and cash equivalents | 0 | 162 | 70 | 20 | 77 | 114 | +47.3% |
| Average number of employees | 2 | 2 | 4 | 6 | 5 | 0 | −100% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/07/2024 – 30/06/2025 | 31/12/2025 | The company | PDF not statedXBRL |
| 2024 | 01/07/2023 – 30/06/2024 | 13/01/2025 | The company | PDFXBRL |
| 2023 | 01/07/2022 – 30/06/2023 | 02/02/2024 | The company | PDFXBRL |
| 2022 | 01/07/2021 – 30/06/2022 | 10/01/2023 | The company | PDFXBRL |
| 2021 | 01/07/2020 – 30/06/2021 | 28/12/2021 | The company | PDFXBRL |
| 2020 | 01/07/2019 – 30/06/2020 | 17/12/2020 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
105 companies in the databaseComparison with the other companies in renting and leasing of other machinery, equipment and tangible goods for events based on the latest financial year.
Industry median: gross profit DKK 2.8m, net profit DKK 311k, equity DKK 2.8m, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 23,114of 69,742 Better than 67% | No. 40,054of 69,964 Better than 43% |
| Same industry and fewer than 20 employees89 companies in the comparison | No. 37of 89 Better than 59% | No. 63of 89 Better than 30% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 13,306of 33,588 Better than 60% | No. 18,783of 33,687 Better than 44% |
| All companies of type ApS66,508 companies in the comparison | No. 22,786of 66,379 Better than 66% | No. 35,960of 66,505 Better than 46% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Renting and leasing of other machinery, equipment and tangible goods for events- Psal - Strandlyd ApSDKK 2.9m
- H.j. Hansen Holding A/SDKK 356.2m
- Godik ApSDKK 123.4m
- Psal - Strandlyd ApSDKK 191k
- H.j. Hansen Holding A/SDKK 31.2m
- Godik ApSDKK 4.9m
- Psal - Strandlyd ApSDKK 600k
- H.j. Hansen Holding A/SDKK 298.4m
- Godik ApSDKK 269.8m
- Psal - Strandlyd ApS8
- H.j. Hansen Holding A/S2
- Godik ApS127
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Lundorff Invest ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Lars Lundorff | Director | 07/11/2014 |
- Founders
- Tom Lundorff, Christian Lykke Lyngsø, Lars Lundorff
Former management (4)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Tom Lundorff | Chair of the board | 07/11/2014 | 02/03/2026 |
| Christian Lykke Lyngsø | Board member | 07/11/2014 | 14/10/2015 |
| Christian Lykke Lyngsø | Director | 07/11/2014 | 14/10/2015 |
| Lars Lundorff | Board member | 07/11/2014 | 02/03/2026 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsIndustriparken 11
7400 Herning
Herning Municipality · Postcode 7400
Other companies at the address (1)
- Psal Gear ApSRenting and leasing of other machinery, equipment and tangible goods, not for events
| Production unit | Address | Employees | P number |
|---|---|---|---|
| PSAL - STRANDLYD ApS | Industriparken 11, Lind, 7400 Herning | 9 | 1019872951 |
Purpose
Dry Hire, produktion, salg og service af lyd, lys, scene og av-udstyr
The purpose is quoted from the register in Danish.
Changes year by year
32 registered events20265 changesownership 2 · name 1 · management 2
- OwnershipLundorff Invest ApS registered as owner (100%)
- OwnershipLUNDORFF HOLDING ApS is no longer registered as owner
- NameName changed from Pro Sound & Light ApS to PSAL - STRANDLYD ApS
- ManagementTom Lundorff stepped down as chair of the board
- ManagementLars Lundorff stepped down as board member
20253 changesaccounts 2 · industry 1
- AccountsAnnual report for 2025 published
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Renting and leasing of other machinery, equipment and tangible goods for events (773910)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20211 changeaccounts 1
- AccountsAnnual report for 2021 published
20201 changeaccounts 1
- AccountsAnnual report for 2020 published
20191 changeaddress 1
- AddressMoved to Industriparken 11, Lind, 7400 Herning
20181 changeaddress 1
- AddressMoved to Teglvænget 99C, st. 3, 7400 Herning
20164 changesownership 4
- OwnershipLUNDORFF HOLDING ApS registered as owner (100%)
- OwnershipLUNDORFF HOLDING ApS is no longer registered as owner
- OwnershipLars Lundorff is no longer registered as owner
- OwnershipLars Lundorff registered as owner (50%)
20158 changesownership 3 · capital 1 · name 1 · management 2 · industry 1
- OwnershipLars Lundorff is no longer registered as owner
- CapitalShare capital changed from 100,000 DKK to 50,000 DKK
- NameName changed from LIGHTCOM ELECTRONICS ApS to Pro Sound & Light ApS
- ManagementChristian Lykke Lyngsø stepped down as board member
- ManagementChristian Lykke Lyngsø stepped down as director
- IndustryIndustry changed to Udlejning og leasing af andet materiel, udstyr og andre materielle aktiver i.a.n. (773900)
- OwnershipLars Lundorff registered as owner (33.33%)
- OwnershipLUNDORFF HOLDING ApS registered as owner (50%)
20146 changesfounded 1 · management 5
- FoundedRegistered as LIGHTCOM ELECTRONICS ApS
- ManagementTom Lundorff appointed chair of the board
- ManagementChristian Lykke Lyngsø appointed board member
- ManagementChristian Lykke Lyngsø appointed director
- ManagementLars Lundorff appointed board member
- ManagementLars Lundorff appointed director
Related companies
Same people in management
- Lundorff Boligfarver ApSvia Lars Lundorff
- Psal Gear ApSvia Lars Lundorff
Largest in the industry
- H.j. Hansen Holding A/SDKK 356.2m
- Godik ApSDKK 123.4m
- Sitecover A/SDKK 69.3m
- Freetrailer Danmark ApSDKK 64.8m
- AV Group ApSDKK 40.6m
- Profox ApSDKK 39.6m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.